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CASE STUDY: How Reebok Taikan's viral campaign became a YouTube hit in Japan
Dec 21, 2010
Staff Reporters

CASE STUDY: How Reebok Taikan's viral campaign became a YouTube hit in Japan

TOKYO - The Reebok Taikan viral video campaign, created by Saatchi & Saatchi Fallon Tokyo, became the second most viewed on YouTube in Japan in 2010.

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BBH creates
Dec 21, 2010
Staff Reporters

BBH creates "Pay with a Tweet" campaign for Front Row's book

SINGAPORE - BBH Asia Pacific has launched a digital 'Pay with a Tweet' campaign for Singapore fashion store Front Row

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UM and Cheil bring Coca Cola Christmas cheer to Seoul
Dec 20, 2010
Staff Reporters

UM and Cheil bring Coca Cola Christmas cheer to Seoul

SEOUL – The streets of Seoul’s financial district are adorned with Coca Cola light sculptures atop Cheil-operated media poles in a month-long campaign by Universal McCann Korea.

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Nokia N8’s Project Gener8 finds winner in ‘Phobia’
Dec 20, 2010
Staff Reporters

Nokia N8’s Project Gener8 finds winner in ‘Phobia’

MANILA – Nokia has announced the winner for its Nokia N8 Project Gener8 – freelance publishing editor Paul Pineda

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999 launches new campaign as the cold season approaches
Dec 17, 2010
Staff Reporters

999 launches new campaign as the cold season approaches

Shenzhen-based pharmaceutical company 999 has launched a new round of campaign for its best-known cold medicine, 999 Ganmaoling.

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JWT Manila and Kit Kat brings unusual newsbreaks
Dec 17, 2010
Staff Reporters

JWT Manila and Kit Kat brings unusual newsbreaks

MANILA – JWT has created a campaign for Kit Kat, featuring newscasters taking a break.

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JWT Manila and Kit Kat brings unusual newsbreaks
Dec 17, 2010
Staff Reporters

JWT Manila and Kit Kat brings unusual newsbreaks

MANILA – JWT has created a campaign for Kit Kat, featuring newscasters taking a break

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Lowe Malaysia appointed to Ikea regional creative business
Dec 16, 2010
Staff Reporters

Lowe Malaysia appointed to Ikea regional creative business

KUALA LUMPUR – Ikea has appointed Lowe and Partners Malaysia as its regional creative agency.

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12 days of Christmas: Top five campaigns of 2010
Dec 15, 2010
Staff Reporters

12 days of Christmas: Top five campaigns of 2010

Campaign is celebrating 12 days of Christmas. Here are five campaigns that stood out for us in 2010.

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12 days of Christmas: Top five misfires of 2010
Dec 13, 2010
Staff Reporters

12 days of Christmas: Top five misfires of 2010

Campaign is celebrating 12 days of Christmas. Here are five marketing initiatives that went wrong in 2010.

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CASE STUDY: Mindshare, Nescafe bring Camera Café to life in China
Dec 13, 2010
Staff Reporters

CASE STUDY: Mindshare, Nescafe bring Camera Café to life in China

Mindshare and Nescafe came up with the novel idea of bringing a remake of Camera Cafe online in China, in order to grow a coffee culture.

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LG celebrates 20 years in Indonesia with a special TVC
Dec 10, 2010
Staff Reporters

LG celebrates 20 years in Indonesia with a special TVC

Created by Y&R Jakarta, the TVC is designed to raise awareness of LG's 20th anniversary as well as bolster its brand image and smart technology in the minds of Indonesian consumers.

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Absolut to launch first-ever China limited edition 72 Bian
Dec 9, 2010
Staff Reporters

Absolut to launch first-ever China limited edition 72 Bian

SINGAPORE – Absolut has collaborated with Chinese avant-garde artist Gao Yu to launch its first-ever China limited edition design, of which only 72 bottles will be released in Singapore before Lunar New Year.

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Contagious gives Santa's reindeers a break this Christmas
Dec 9, 2010
Staff Reporters

Contagious gives Santa's reindeers a break this Christmas

SINGAPORE - Nestlé Singapore has appointed independent creative shop Contagious to create an outdoor branding campaign for Kit Kat that will run throughout the Christmas period.

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Carlsberg gears up to the New Year with a pimped out party
Dec 7, 2010
Staff Reporters

Carlsberg gears up to the New Year with a pimped out party

SINGAPORE - Carlsberg is gearing up to throw a 'pimped-out party' for seven winners and five of their lucky friends at its Siloso Beach New Year’s Eve Party.

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Alexander Schill, Warren Brown appointed jury presidents at Cannes 2011
Dec 7, 2010
Staff Reporters

Alexander Schill, Warren Brown appointed jury presidents at Cannes 2011

LONDON – Alexander Schill and Warren Brown have been appointed jury presidents at the 2011 Cannes Lions International Festival of Creativity

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Date set for the UA&P Tambuli Awards 2011
Dec 6, 2010
Staff Reporters

Date set for the UA&P Tambuli Awards 2011

MANILA - The annual awards, celebrating profitable integrated marketing communications campaigns that promote societal values, is gearing up for its next iteration on 9 June 2011.

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McCann sells Japanese ski season to Aussies online
Dec 3, 2010
Staff Reporters

McCann sells Japanese ski season to Aussies online

McCann Worldgroup Melbourne has produced a facebook game as part of a campaign encouraging Australians to visit Japan for its excellent snow conditions and many cultural experiences.

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12 days of Christmas: Top five promotions of 2010
Dec 3, 2010
Staff Reporters

12 days of Christmas: Top five promotions of 2010

Campaign is celebrating 12 days of Christmas. Here is a list of the top five promotions awarded across the region this year.

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12 days of Christmas: Top five ECDs of 2010
Dec 1, 2010
Staff Reporters

12 days of Christmas: Top five ECDs of 2010

Campaign is celebrating 12 days of Christmas with a series looking at the top five performers across 12 categories in 2010. Here is a list of the top five executive creative directors that have made waves across the region this year.

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