TOKYO - The Reebok Taikan viral video campaign, created by Saatchi & Saatchi Fallon Tokyo, became the second most viewed on YouTube in Japan in 2010.
SINGAPORE - BBH Asia Pacific has launched a digital 'Pay with a Tweet' campaign for Singapore fashion store Front Row
SEOUL – The streets of Seoul’s financial district are adorned with Coca Cola light sculptures atop Cheil-operated media poles in a month-long campaign by Universal McCann Korea.
MANILA – Nokia has announced the winner for its Nokia N8 Project Gener8 – freelance publishing editor Paul Pineda
Shenzhen-based pharmaceutical company 999 has launched a new round of campaign for its best-known cold medicine, 999 Ganmaoling.
MANILA – JWT has created a campaign for Kit Kat, featuring newscasters taking a break.
MANILA – JWT has created a campaign for Kit Kat, featuring newscasters taking a break
KUALA LUMPUR – Ikea has appointed Lowe and Partners Malaysia as its regional creative agency.
Campaign is celebrating 12 days of Christmas. Here are five campaigns that stood out for us in 2010.
Campaign is celebrating 12 days of Christmas. Here are five marketing initiatives that went wrong in 2010.
Mindshare and Nescafe came up with the novel idea of bringing a remake of Camera Cafe online in China, in order to grow a coffee culture.
Created by Y&R Jakarta, the TVC is designed to raise awareness of LG's 20th anniversary as well as bolster its brand image and smart technology in the minds of Indonesian consumers.
SINGAPORE – Absolut has collaborated with Chinese avant-garde artist Gao Yu to launch its first-ever China limited edition design, of which only 72 bottles will be released in Singapore before Lunar New Year.
SINGAPORE - Nestlé Singapore has appointed independent creative shop Contagious to create an outdoor branding campaign for Kit Kat that will run throughout the Christmas period.
SINGAPORE - Carlsberg is gearing up to throw a 'pimped-out party' for seven winners and five of their lucky friends at its Siloso Beach New Year’s Eve Party.
LONDON – Alexander Schill and Warren Brown have been appointed jury presidents at the 2011 Cannes Lions International Festival of Creativity
MANILA - The annual awards, celebrating profitable integrated marketing communications campaigns that promote societal values, is gearing up for its next iteration on 9 June 2011.
McCann Worldgroup Melbourne has produced a facebook game as part of a campaign encouraging Australians to visit Japan for its excellent snow conditions and many cultural experiences.
Campaign is celebrating 12 days of Christmas. Here is a list of the top five promotions awarded across the region this year.
Campaign is celebrating 12 days of Christmas with a series looking at the top five performers across 12 categories in 2010. Here is a list of the top five executive creative directors that have made waves across the region this year.