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Y&R's latest 'change blindness' TVC for Brand's
Sep 22, 2011
Rhandell Rubio

Y&R's latest 'change blindness' TVC for Brand's

SINGAPORE - Y&R Singapore has unveiled the latest TVC for Cerebos Brand's Essence of Chicken, using ideas from Singapore Management University (SMU) students to illustrate the level of alertness in people's daily lives.

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CASE STUDY: How Vanish Napisan integrated PR and creativity to bid for the White House
Sep 15, 2011
Rhandell Rubio

CASE STUDY: How Vanish Napisan integrated PR and creativity to bid for the White House

How do you stand out from all the same detergent brand campaigns? Reckitt Benckiser's Vanish Napisan broke away from its tried and tested strategy of campaigns past and showcased the integration of PR and creativity in powering an effective campaign for the launch of its new Oxi Action Crystal White product range.

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Hyundai showcases new Elantra as the 'big small car'
Sep 14, 2011
Rhandell Rubio

Hyundai showcases new Elantra as the 'big small car'

AUSTRALIA - Hyundai has launched an integrated campaign for its new 2011 Elantra model, highlighting its position as a small car, but one that has everything consumers expect from a bigger vehicle.

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DDB New Zealand, Steinlager throw support behind its rugby stars
Sep 14, 2011
Rhandell Rubio

DDB New Zealand, Steinlager throw support behind its rugby stars

NEW ZEALAND - With the country set to host rugby's biggest event this year, DDB New Zealand has rolled out a new 'We believe' campaign for Steinlager. It aims to inspire local consumers and fans looking for that elusive second win for their beloved All Blacks.

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Abbott challenges Hong Kong parents to reprioritise kids' brain development
Sep 14, 2011
Rhandell Rubio

Abbott challenges Hong Kong parents to reprioritise kids' brain development

HONG KONG - Healthcare giant Abbott has rolled out a new TVC that calls out to Hong Kong parents to reprioritise their children's brain development needs over intestinal health, in collaboration with DDB Hong Kong.

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Party rolls out
Sep 13, 2011
Rhandell Rubio

Party rolls out "music video game" for Japanese band androp

JAPAN - Creative agency Party has launched a 'music video game' for Japanese band Androp, with the aim of creating an entertaining way of communicating in today's world of fast-paced communication.

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MasterCard promotes latest Kasabian gig with 'paper-themed' TVC
Sep 13, 2011
Rhandell Rubio

MasterCard promotes latest Kasabian gig with 'paper-themed' TVC

SYDNEY - MasterCard has rolled out the latest TVC in its Debit MasterCard Priceless Music series, featuring British rock band 'Kasabian'. The work was made in collaboration with McCann Erickson and Engine.

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Creative Q&A: Keith Ho, executive creative director, Grey Hong Kong
Sep 6, 2011
Rhandell Rubio

Creative Q&A: Keith Ho, executive creative director, Grey Hong Kong

Keith Ho, executive creative director, Grey Hong Kong, shares on his love for chocolate and cats and his frequent visits to his planet of ideas via his bed and bathtub - no cupboards involved though.

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Johnnie Walker rolls out 'Face-to-face' installment of Formula 1 campaign
Aug 30, 2011
Rhandell Rubio

Johnnie Walker rolls out 'Face-to-face' installment of Formula 1 campaign

ASIA-PACIFIC - Johnnie Walker has launched the latest installment of its 'Step inside the circuit' series, featuring a 'Face-to-face' Facebook application.

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Hyundai Accent's launch campaign focuses on its reverse camera
Aug 29, 2011
Rhandell Rubio

Hyundai Accent's launch campaign focuses on its reverse camera

AUSTRALIA - Hyundai Motor Company Australia is rolling out its new model 'Accent' compact car with a reverse camera. The launch is supported by an integrated communications campaign, in collaboration with Innocean Australia.

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Dentsu to raise funds for Japanese earthquake anniversary with 'Kizuna Cranes'
Aug 28, 2011
Rhandell Rubio

Dentsu to raise funds for Japanese earthquake anniversary with 'Kizuna Cranes'

TOKYO - Dentsu has collaborated with its New York-based subsidiary McGarryBowen to roll out the 'Kizuna Cranes' fundraising campaign. It will run over the next six months in time for the first anniversary of Japan's earthquake disaster in March next year.

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Real life Ford engineer tests new Territory SUV's strength
Aug 23, 2011
Rhandell Rubio

Real life Ford engineer tests new Territory SUV's strength

AUSTRALIA - JWT Melbourne has launched the final installment of its 'Feel the difference' campaign for Ford, featuring the new Ford Territory and a real engineer at the automotive giant.

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CREATIVE Q&A: M&C Saatchi Hong Kong's Bernard Chan
Aug 23, 2011
Rhandell Rubio

CREATIVE Q&A: M&C Saatchi Hong Kong's Bernard Chan

Bernard Chan, senior creative director at M&C Saatchi Hong Kong, talks to Campaign about his memorable first advertisement, moving back to Hong Kong from Canada, and ceiling-gazing.

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Krungthai Bank stresses reliability in appealing to Thai SMEs
Aug 18, 2011
Rhandell Rubio

Krungthai Bank stresses reliability in appealing to Thai SMEs

BANGKOK - Euro RSCG has launched a new above-the-line campaign for Krungthai Bank with the aim of generating buzz around the bank's full range of services for small and medium sized enterprises (SMEs).

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Chow Tai Fook emphasises 'sincerity and eternity' of jewellery
Aug 17, 2011
Rhandell Rubio

Chow Tai Fook emphasises 'sincerity and eternity' of jewellery

HONG KONG - Draftfcb Hong Kong has launched a new campaign touching on the concepts of 'sincerity and eternity' for jewellery chain Chow Tai Fook.

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JWT Thailand targets youth with online sitcom 'Sausage mansion'
Aug 17, 2011
Rhandell Rubio

JWT Thailand targets youth with online sitcom 'Sausage mansion'

BANGKOK - JWT Bangkok has rolled out a pioneering campaign for CP Sausage, seeking to establish itself as a more youthful brand. Together, they are introducing the country's first-ever online sitcom, 'Sausage mansion'.

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Ogilvy seeks to rejuvenate Nin Jiom to appeal to younger generation
Aug 16, 2011
Rhandell Rubio

Ogilvy seeks to rejuvenate Nin Jiom to appeal to younger generation

HONG KONG - Ogilvy & Mather Hong Kong has rolled out a youth-focused campaign for Chinese traditional medicine brand Nin Jiom, aiming to rejuvenate the brand's appeal with Hong Kong's younger generation.

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CREATIVE Q&A: TBWA Singapore's Maurice Wee
Aug 16, 2011
Rhandell Rubio

CREATIVE Q&A: TBWA Singapore's Maurice Wee

TBWA Singapore's Maurice Wee opens up to Campaign on his worst job ever, recalling his first ever advertisement in the industry, and tumbling into the best bed in the world.

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HTC rolls out latest Sensation smartphone with OOH campaign
Aug 15, 2011
Rhandell Rubio

HTC rolls out latest Sensation smartphone with OOH campaign

SINGAPORE - HTC has launched an outdoor campaign to introduce the latest HTC Sensation phone to the market utilising wall murals with 55-inch multimedia entertainment widescreen displays to commuters at the Harbour Front NEL station.

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Clemenger BBDO Melbourne, NAB test Australians' honesty with social experiments
Aug 14, 2011
Rhandell Rubio

Clemenger BBDO Melbourne, NAB test Australians' honesty with social experiments

AUSTRALIA - Clemenger BBDO Melbourne has launched the latest installment of its Cannes-winning National Australia Bank (NAB) campaign. 'The honesty experiments' campaign seeks to test Australians' level of honesty.

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