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Tencent's SY Lau on online strategy for 2012 Olympics
Oct 31, 2011
Michael O'Neill

Tencent's SY Lau on online strategy for 2012 Olympics

SHANGHAI - SY Lau, Tencent's president of online media, sat down with Campaign to talk about the media company's recently unveiled content strategy for the 2012 Olympics in London.

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Todd Sampson: balancing creativity and fear
Sep 19, 2011
Michael O'Neill

Todd Sampson: balancing creativity and fear

SPIKES ASIA - Todd Sampson, CEO of Leo Burnett Australia, began his session with a bold and provocative statement, arguing that creativity is the last remaining competitive advantage that companies have at their disposal today.

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INSIGHT: DDB opts for new creative approach in China
May 16, 2011
Michael O'Neill

INSIGHT: DDB opts for new creative approach in China

In a bid to provide clients with a genuinely collaborative offering, DDB China has introduced a three-pronged attack to its creative team.

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The relationship between creativity and effectiveness
Apr 28, 2011
Michael O'Neill

The relationship between creativity and effectiveness

Creative advertising has been shown to have a positive impact on marketing effectiveness, but brands and agencies are still struggling to define the creative contribution.

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Kraft puts creative agencies on alert
Apr 19, 2011
Michael O'Neill

Kraft puts creative agencies on alert

ASIA-PACIFIC - Kraft Foods is planning to consolidate its creative agency roster across the region in a move that will further integrate its Kraft and Cadbury agency relationships.

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Creative profile: Leo Burnett's collaborative approach
Jan 27, 2011
Michael O'Neill

Creative profile: Leo Burnett's collaborative approach

Agencies are opting to eliminate the regional ECD role and instead have focused teams of creatives working across a number of sub-regions.

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Transformation is key for creative agency success
Jul 19, 2010
Michael O'Neill

Transformation is key for creative agency success

The past week has seen the visit to Asia of two global agency CEOs, each with a similar objective for the future.

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Transformation is key for creative agency success
Jul 19, 2010
Michael O'Neill

Transformation is key for creative agency success

The past week has seen the visit to Asia of two global agency CEOs, each with a similar objective for the future.

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Transformation is key for creative agency success
Jul 19, 2010
Michael O'Neill

Transformation is key for creative agency success

The past week has seen the visit to Asia of two global agency CEOs, each with a similar objective for the future.

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VIDEO: Nick Brien, CEO, McCann Worldgroup
Jul 16, 2010
Michael O'Neill

VIDEO: Nick Brien, CEO, McCann Worldgroup

Nick Brien, the recently appointed head of McCann Worldgroup’s global operations, sat down with Media and shared his thoughts on the current state of the creative industry.

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Asia can draw positives from Cannes performance
Jul 2, 2010
Michael O'Neill

Asia can draw positives from Cannes performance

As the Cannes Lions ends for another year, the initial sentiment coming out of Asia-Pacific was verging on the negative, with the region failing to build on the huge successes of the previous two years.

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Asia can draw positives from Cannes performance
Jul 2, 2010
Michael O'Neill

Asia can draw positives from Cannes performance

As the Cannes Lions ends for another year, the initial sentiment coming out of Asia-Pacific was verging on the negative, with the region failing to build on the huge successes of the previous two years.

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Asia can draw positives from Cannes performance
Jul 2, 2010
Michael O'Neill

Asia can draw positives from Cannes performance

As the Cannes Lions ends for another year, the initial sentiment coming out of Asia-Pacific was verging on the negative, with the region failing to build on the huge successes of the previous two years.

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Agency Report Card: Creative agencies in 2009
Jun 16, 2010
Michael O'Neill

Agency Report Card: Creative agencies in 2009

ASIA-PACIFIC - Weighing up performance in a year of accountability, the annual report cards show Ogilvy maintain their position at the top. Here follows an assessment (mark out of 10) of the region's top 23 creative networks.

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Creative Rankings 2009: China comes to the creative fore
Jan 14, 2010
Michael O'Neill

Creative Rankings 2009: China comes to the creative fore

The 2009 Creative Rankings show China at last fulfilling its potential with a mainland duo leading the pack for the first time. Malaysia also climbs as Singapore loses its prominence.

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