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How Disney’s Finding Dory used mobile video to win over Indonesia
Nov 21, 2016
Gabey Goh

How Disney’s Finding Dory used mobile video to win over Indonesia

CASE STUDY: Disney Pixar’s Finding Dory used an immersive mobile experience to get consumers flocking to the theatres.

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U Mobile wins gold in Malaysian ‘Telcolympics’
Nov 7, 2016
Gabey Goh

U Mobile wins gold in Malaysian ‘Telcolympics’

A new campaign takes an indirect and humorous route in pitting the challenger telco brand against its heavyweight competitors.

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How Indonesia’s Tiket.com boosted bookings
Nov 7, 2016
Gabey Goh

How Indonesia’s Tiket.com boosted bookings

CASE STUDY: Online travel platform Tiket.com partnered with Glispa to boost engagement and increase the number of bookings in Indonesia.

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Ong Shunmugam unveils new brand identity
Nov 1, 2016
Gabey Goh

Ong Shunmugam unveils new brand identity

Singaporean fashion house engaged TSLA Design for new brand identity and language.

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Macau Tourism gets sticky with Singapore commuters
Oct 26, 2016
Gabey Goh

Macau Tourism gets sticky with Singapore commuters

Tourism board sought to raise the profile of Macau as an exciting and ‘sticky’ destination.

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AirAsia OOH campaign puts commuters in Mauritius
Oct 21, 2016
Gabey Goh

AirAsia OOH campaign puts commuters in Mauritius

OOH campaign lets Singapore commuters picture themselves in an exotic location.

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CASE STUDY: Tiffany goes direct for programmatic performance in China
Oct 5, 2016
Gabey Goh

CASE STUDY: Tiffany goes direct for programmatic performance in China

The company used a direct programmatic buying strategy in China to boost brand awareness and deliver customised messaging.

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CASE STUDY: How FrieslandCampina’s digital shift scored with Vietnam’s mothers
Sep 30, 2016
Gabey Goh

CASE STUDY: How FrieslandCampina’s digital shift scored with Vietnam’s mothers

The brand had to change the way it engaged with consumers in order to stay connected with digitally savvy mothers.

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Malaysian YouTube stars wax lyrical for customisable cosmetics-cushion cases
Sep 30, 2016
Gabey Goh

Malaysian YouTube stars wax lyrical for customisable cosmetics-cushion cases

Bubbly music video aims to introduce new Cushion product in memorable style.

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Interactive OOH panels invite passersby to give Narelle Kheng a Coke
Sep 19, 2016
Gabey Goh

Interactive OOH panels invite passersby to give Narelle Kheng a Coke

OOH campaign highlights offline to online influencer interactions.

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Standard Chartered invites Liverpool fans to virtual Anfield
Sep 9, 2016
Gabey Goh

Standard Chartered invites Liverpool fans to virtual Anfield

Virtual tour of Anfield aims to bring Liverpool’s Asian fans closer to the club.

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Desperados tags Singapore with light for #BreakNormalArtHack
Sep 7, 2016
Gabey Goh

Desperados tags Singapore with light for #BreakNormalArtHack

Beer brand Desperados sparks up street art movement with light in Singapore.

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PHOTOS: Bacardi-Martini celebrates F1 hits with life-sized replicas
Sep 2, 2016
Gabey Goh

PHOTOS: Bacardi-Martini celebrates F1 hits with life-sized replicas

Life-sized replicas of Williams Martini Racing’s FW38 race car on display around Singapore

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Resorts World Sentosa sets the stage for Halloween
Aug 25, 2016
Gabey Goh

Resorts World Sentosa sets the stage for Halloween

Resorts World Sentosa embarks on a multifaceted scare campaign to drum up interest for the return of Universal Studio Singapore’s Halloween Horror Nights.

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What the 'Station Stories' series is doing for Shell in Malaysia
Aug 18, 2016
Gabey Goh

What the 'Station Stories' series is doing for Shell in Malaysia

Second 'season' of content series continues an effort to humanise and build affinity for the brand.

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Kiwis are 'Sweeter than you think', sings Zespri
Aug 16, 2016
Gabey Goh

Kiwis are 'Sweeter than you think', sings Zespri

New campaign attempts to sweeten the kiwifruits' sour reputation with a musical number.

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The secret search lives of Australian girls
Aug 15, 2016
Gabey Goh

The secret search lives of Australian girls

A campaign for Dove by J Walter Thompson Sydney uses online search as a prompt to get parents and girls talking about self-esteem issues.

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Nat Geo opens doors to Peranakan lives
Aug 11, 2016
Gabey Goh

Nat Geo opens doors to Peranakan lives

The channel and Isobar Malaysia open doors to cultural understanding with campaign supporting documentary series.

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Lego Nexo Knights charge into 'retailtainment', armed with VR
Aug 4, 2016
Gabey Goh

Lego Nexo Knights charge into 'retailtainment', armed with VR

In-store VR-enabled play experiences are only part of an all-out Asia campaign.

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Google Zoo, MediaMonks invite all to play on road to Rio
Aug 2, 2016
Gabey Goh

Google Zoo, MediaMonks invite all to play on road to Rio

Google Zoo teamed up with MediaMonks to provide a platform to enhance fans' enjoyment of the 2016 Olympic Games.

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