AUCKLAND - Christian church St Matthew-in-the-City has once again drawn global attention and incited debate and vandalism with a controversial Christmas billboard.
MANCHESTER - Integrated creative UK agency Love will be launching its first office in Shanghai shortly after Chinese New Year. The agency currently handles work for Johnnie Walker in China.
When Rexona China learned that mainland women simply didn't feel the need for deodorant the brand worked with word-of-mouth marketing company Wildfire to generate interest through peer-to-peer recommendation.
KUALA LUMPUR - Coca-Cola lit up Malaysia's high-rise Putra World Trade Centre (PWTC) in conjunction with the brand's 'Buka Semangat' campaign.
HONG KONG – British Airways has begun rolling out its “To fly. To serve.” campaign online and in print across key markets in Asia-Pacific, including Singapore, Japan, India and Hong Kong.
MALAYSIA – Grey Group Malaysia’s two silvers and one bronze made them the biggest winners at this year’s Malaysia EFFIE Awards.
MELBOURNE - Clemenger BBDO Melbourne has been appointed agency-of-record for Australian budget fashion label Bonds and Tourism Victoria.
HONG KONG – When Dentsu’s Media Palette opened its first office in Hong Kong last year, it was faced with a highly-competitive market unfamiliar with its brand. To set itself apart, Media Palette invested in the mobile advertising phenomenon, iButterfly.
PAKISTAN - Lipton Tea and digital agency Bramerz turned a talent recruitment drive into a youth branding exercise, all via social media.
KUALA LUMPUR – Coca-Cola and Malaysia’s leading FTA channel, TV3, have collaborated to launch a six-month long campaign aimed at connecting with Malaysian youth through music.
SINGAPORE - Smartphone manufacturer HTC and OOH agency Clear Channel have teamed up to promote HTC's EVO 3D phone at Singapore's bus shelters.
KUALA LUMPUR - Industry veteran Richard Irvine has joined Publicis Kuala Lumpur as its chief creative officer.
SYDNEY- Creative agency Whybin TBWA Sydney has been selected by Unilever to work across its ice cream portfolio of brands - Magnum, Cornetto and Splice.
KUALA LUMPUR - With the retirement of TBWA-ISC Malaysia chairman Austen Zecha, one source says the agency will move toward a fully-owned model. TBWA has however categorically denied that a full acquisition is on the cards.
KUALA LUMPUR - Paid-TV broadcaster Astro Malaysia has shortlisted four agencies in the ongoing creative pitch for its Malay channels. On the list are NagaDDB, Ogilvy & Mather Malaysia, Grey Group Malaysia, and McCann Erickson Malaysia.
KUALA LUMPUR - Still trying to distance itself from the controversies of almost a decade ago, Unilever Malaysia's latest campaign for Fair & Lovely is more about empowerment than skin-whitening.
GUANGZHOU - Vanke, China’s largest residential real estate developer, has teamed up with Burson-Marsteller Guangzhou to launch an ocean-themed promotion for its new residential project “Lunas del Mar”.
KUALA LUMPUR - Malaysia Airlines' master creative and brand identity pitch process, which was supposed to go forward last month, has been delayed due to the share-swap deal between Malaysia Airlines (MAS) and budget carrier AirAsia.
YOKOHAMA - Nissan Motors has launched a promotional website, 'The Planet Zero', aimed at allowing visitors to “experience a virtual zero-emission society, in an understandable way”.
KUALA LUMPUR - BBDO/Proximity Malaysia's prior experience with the KFC account was not a factor in its recent win from McCann Erickson two weeks ago, says the agency's head Jennifer Chan.