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Dec 19, 2011
Emily Tan

"Satanic" church billboard in NZ draws global attention

AUCKLAND - Christian church St Matthew-in-the-City has once again drawn global attention and incited debate and vandalism with a controversial Christmas billboard.

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Love to open shop in Shanghai
Dec 5, 2011
Emily Tan

Love to open shop in Shanghai

MANCHESTER - Integrated creative UK agency Love will be launching its first office in Shanghai shortly after Chinese New Year. The agency currently handles work for Johnnie Walker in China.

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CASE STUDY: How Rexona broke the relevance barrier in China
Nov 30, 2011
Emily Tan

CASE STUDY: How Rexona broke the relevance barrier in China

When Rexona China learned that mainland women simply didn't feel the need for deodorant the brand worked with word-of-mouth marketing company Wildfire to generate interest through peer-to-peer recommendation.

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Coca-Cola lights up Malaysia's largest billboard
Nov 22, 2011
Emily Tan

Coca-Cola lights up Malaysia's largest billboard

KUALA LUMPUR - Coca-Cola lit up Malaysia's high-rise Putra World Trade Centre (PWTC) in conjunction with the brand's 'Buka Semangat' campaign.

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BA rolls out online and print campaign across Asia
Nov 18, 2011
Emily Tan

BA rolls out online and print campaign across Asia

HONG KONG – British Airways has begun rolling out its “To fly. To serve.” campaign online and in print across key markets in Asia-Pacific, including Singapore, Japan, India and Hong Kong.

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Grey Group Malaysia tops EFFIES 2011
Oct 13, 2011
Unknown Unknown, Emily Tan

Grey Group Malaysia tops EFFIES 2011

MALAYSIA – Grey Group Malaysia’s two silvers and one bronze made them the biggest winners at this year’s Malaysia EFFIE Awards.

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Clemenger BBDO Melbourne wins Bonds and Tourism Victoria
Oct 3, 2011
Emily Tan

Clemenger BBDO Melbourne wins Bonds and Tourism Victoria

MELBOURNE - Clemenger BBDO Melbourne has been appointed agency-of-record for Australian budget fashion label Bonds and Tourism Victoria.

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Media Palette Hong Kong builds brand with iButterfly
Sep 30, 2011
Emily Tan

Media Palette Hong Kong builds brand with iButterfly

HONG KONG – When Dentsu’s Media Palette opened its first office in Hong Kong last year, it was faced with a highly-competitive market unfamiliar with its brand. To set itself apart, Media Palette invested in the mobile advertising phenomenon, iButterfly.

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Case Study: Turning Lipton's recruitment drive into a youth branding opportunity
Sep 26, 2011
Emily Tan

Case Study: Turning Lipton's recruitment drive into a youth branding opportunity

PAKISTAN - Lipton Tea and digital agency Bramerz turned a talent recruitment drive into a youth branding exercise, all via social media.

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Coke partners TV3 to reach Malaysian youth through music
Sep 22, 2011
Emily Tan

Coke partners TV3 to reach Malaysian youth through music

KUALA LUMPUR – Coca-Cola and Malaysia’s leading FTA channel, TV3, have collaborated to launch a six-month long campaign aimed at connecting with Malaysian youth through music.

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Clear Channel and HTC bring 3D advertising to Singapore's bus stops
Sep 21, 2011
Emily Tan

Clear Channel and HTC bring 3D advertising to Singapore's bus stops

SINGAPORE - Smartphone manufacturer HTC and OOH agency Clear Channel have teamed up to promote HTC's EVO 3D phone at Singapore's bus shelters.

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Richard Irvine joins Publicis Malaysia
Sep 7, 2011
Emily Tan

Richard Irvine joins Publicis Malaysia

KUALA LUMPUR - Industry veteran Richard Irvine has joined Publicis Kuala Lumpur as its chief creative officer.

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Unilever appoints Whybin TBWA Sydney to helm its local ice-cream account
Sep 6, 2011
Emily Tan

Unilever appoints Whybin TBWA Sydney to helm its local ice-cream account

SYDNEY- Creative agency Whybin TBWA Sydney has been selected by Unilever to work across its ice cream portfolio of brands - Magnum, Cornetto and Splice.

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Zecha steps down from TBWA-ISC Malaysia
Sep 5, 2011
Emily Tan

Zecha steps down from TBWA-ISC Malaysia

KUALA LUMPUR - With the retirement of TBWA-ISC Malaysia chairman Austen Zecha, one source says the agency will move toward a fully-owned model. TBWA has however categorically denied that a full acquisition is on the cards.

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Astro Malaysia shortlists four creative agencies for Malay channels
Aug 31, 2011
Emily Tan

Astro Malaysia shortlists four creative agencies for Malay channels

KUALA LUMPUR - Paid-TV broadcaster Astro Malaysia has shortlisted four agencies in the ongoing creative pitch for its Malay channels. On the list are NagaDDB, Ogilvy & Mather Malaysia, Grey Group Malaysia, and McCann Erickson Malaysia.

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Fair & Lovely Malaysia – from insecurity to empowerment
Aug 15, 2011
Emily Tan

Fair & Lovely Malaysia – from insecurity to empowerment

KUALA LUMPUR - Still trying to distance itself from the controversies of almost a decade ago, Unilever Malaysia's latest campaign for Fair & Lovely is more about empowerment than skin-whitening.

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CASE STUDY: Vanke and Burson-Marsteller pair up to protect the ocean
Aug 12, 2011
Emily Tan

CASE STUDY: Vanke and Burson-Marsteller pair up to protect the ocean

GUANGZHOU - Vanke, China’s largest residential real estate developer, has teamed up with Burson-Marsteller Guangzhou to launch an ocean-themed promotion for its new residential project “Lunas del Mar”.

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Malaysia Airlines' pitch process delayed by AirAsia share-swap deal
Aug 10, 2011
Emily Tan, Racheal Lee

Malaysia Airlines' pitch process delayed by AirAsia share-swap deal

KUALA LUMPUR - Malaysia Airlines' master creative and brand identity pitch process, which was supposed to go forward last month, has been delayed due to the share-swap deal between Malaysia Airlines (MAS) and budget carrier AirAsia.

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Nissan launches game-style website promoting “zero emissions”
Aug 3, 2011
Emily Tan

Nissan launches game-style website promoting “zero emissions”

YOKOHAMA - Nissan Motors has launched a promotional website, 'The Planet Zero', aimed at allowing visitors to “experience a virtual zero-emission society, in an understandable way”.

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BBDO/Proximity Malaysia to take a fresh new approach with KFC
Jul 28, 2011
Emily Tan

BBDO/Proximity Malaysia to take a fresh new approach with KFC

KUALA LUMPUR - BBDO/Proximity Malaysia's prior experience with the KFC account was not a factor in its recent win from McCann Erickson two weeks ago, says the agency's head Jennifer Chan.

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