The brand once known for baudy, objectifying ads is now trying to help men escape a harmful concept of masculinity.
Global push includes Singapore, Hong Kong and Taiwan.
For its ninth anniversary, humour site and meme generator 9Gag, decided to make the ephemeral internet joke permanent - really permanent.
Samsung's new spot for the launch of the S8 Galaxy is the latest part of the brand's strategy to build an iconic identity.
Launch of a Mexican-themed rice wrap has led to a campaign comprising an equally unusual combination of ideas.
Painful personal experience pushed NagaDDB's ECD, Alvin Teoh, to create a powerful campaign against paedophilia.
KUALA LUMPUR - Faced with stagnant sales, online fashion and beauty retailer FashionValet engaged Sociomantic Labs to put its limited marketing budget to good use.
INDONESIA - If you don't stay hydrated in Ramadan, you'll pass out and cause pandemonium claims Danone Aqua and Y&R Group Indonesia in tongue-in-cheek public-service announcement.
Navigation app Waze has teamed up with Malaysian-based telecommunications company Maxis and creative agency Ensemble Worldwide to launch a 'children's voice package' in the app in hopes that kiddy voices will promote safer driving.
SYDNEY - To get Australian men checking for testicular cancer, M&C Saatchi hid a public health message (and demonstration) in a porn flick entitled "Game of Balls", on behalf of The Blue Ball Foundation.
HONG KONG - The creators of an Earth Day campaign launching today in Hong Kong analysed DNA from real-life litter to create visual representations of the litterbugs and make citizens think twice about tossing their trash—lest they find their face adorning a future poster.
SINGAPORE - Tiger Beer has launched a quirky campaign with a vintage-feel complete with mockumentaries chronicling the nation's 'unofficial history'.
HONG KONG - HSBC has launched a three-part programme to recognise its 150th anniversary in Hong Kong, offering a commemorative banknote complete with an AR (augmented reality) app, a building decked out with an LED animation and an interactive exhibition.
CHINA - Taiwanese singer Hebe Tien leads Adidas' latest installment in its two-year #mygirls campaign series.
CAMBODIA - It's sad when good intentions go awry, but it seems donations to orphanages in Cambodia, instead of organisations that help family welfare, is prompting poor families to give up their children because that's where the money is going.
GLOBAL - FedEx opts to showcase its SME clients, and what it can do for them, in its latest global campaign.
HONG KONG - Ogilvy & Mather Hong Kong is behind a global campaign launching China-made Honor 6 smartphone in new markets.
KUALA LUMPUR - Based on the insight that mothers, particularly ones with clingy babies, lead very demanding lives, P&G and Grey KL hope to highlight the sacrifices mothers make and maybe get those around them to give them a helping hand.
ASIA-PACIFIC - To demonstrate the speed granted to tablets embedded with its processor chips, Intel has roped in speed-reading tech firm Spritz, employed short-video platform Vine and created some finger exercises (this part's odd).
SINGAPORE - Insurance firm NTUC Income and BBH Asia-Pacific use poignant humour and pretty decent acting to remind young Singaporeans of the need to invest in their future selves, before it's too late.