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CASE STUDY: Healthy appeal rekindles tomato-juice demand in Japan
Aug 29, 2016
AdverTimes

CASE STUDY: Healthy appeal rekindles tomato-juice demand in Japan

A marketer from one of Japan’s top Japanese vegetable and fruit juice producers explains how new packaging helped more than triple tomato beverage sales.

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How Asahi found favour among women with a 'healthy' highball mocktail
Aug 10, 2016
AdverTimes

How Asahi found favour among women with a 'healthy' highball mocktail

One of Japan’s top drinks companies capitalised on a new health benefit labeling regime to bolster demand for nonalcoholic beverages

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