Here are just some of the many key lessons from yesterday's Asia's Top 1000 Brands event in Singapore.
Brands in New Zealand need to work hard to lure loyal consumers away from their favourite products, in a market where the economic forecast appears tentatively optimistic.
Consistency is the order of the day for Malaysian consumers, with a few notable exceptions.
Both brands continue to resonate strongest with consumers for reasons of pride and product.
There’s a dearth of local representation in Malaysia’s Top 100 Brands, but change is coming as younger consumers bring new attitudes.
While confidence remains high, certain segments should take note: the impact of the country's new Sugar Tax remains to be seen, and more and more Malaysians are choosing convenience shopping over supermarkets.
Join us at Brand Summit China where top brand marketers and leading marketing experts will share their best practices on how the leading brands have sustained success in China’s rapidly changing market.
The Top 1000 Brands event is back. Who took the top spots and who fell behind in Asia's definitive ranking on brand perception? To celebrate this year's cream of the crop, the regional event will bring together the most notable brands under one roof for an afternoon of premium networking and brand insights.
Conversations at Cannes kept returning to the negative influence of social media on mental health, with other strands of the same discussion touching on harmful agency-client working relationships and the introduction of psychological "safe spaces" at work.
Access all the data and analysis around this definitive annual assessment of consumer brand sentiments in the region.
Campaign Members can access a report by our editorial staff that reveals the top stories from this year's survey, plus all the data laid out in easily digestible form.
Featuring in three product categories and 16 subcategories in the Asia's Top 1000 Brands ranking, from smart homes to wearable technology, Samsung's product innovation and "global resonance" continue to bear fruit.
With Uber largely out of the picture, attention falls on two Southeast Asian success stories.
Huawei has taken over from Xiaomi as the top Chinese brand across APAC.
The brand is still suffering from a poor marketing strategy last year, which caused outrage in China and has seen it drop in consumer preference in almost every APAC market.
Spam is one of this year’s biggest risers. Does this mean it’s time to batten down the hatches?
Coca-Cola reigns supreme among more than 470 beverage brands in Asia Pacific.
The reigning names in food categories across Asia held onto their spots in 2019. But there is interesting movement further down the chart, and between markets.
McDonald's and Starbucks triumphed over 230 other fast-food restaurant and coffee-shop brands in the whole of Asia Pacific.
FedEx dominates regionally, but not in the biggest individual markets.