Articles: 73 Results Filter results»
Order By: Latest
Premium
How big brands can rejuvenate and stay on top
Aug 29, 2019
Staff Reporters

How big brands can rejuvenate and stay on top

Here are just some of the many key lessons from yesterday's Asia's Top 1000 Brands event in Singapore.

Premium
Brand-faithful, fairly optimistic and prone to save: NZ consumers
Aug 18, 2019
Nielsen

Brand-faithful, fairly optimistic and prone to save: NZ consumers

Brands in New Zealand need to work hard to lure loyal consumers away from their favourite products, in a market where the economic forecast appears tentatively optimistic.

Premium
Malaysia’s Top 100 Brands: Global brands dominate
Aug 11, 2019
Faaez Samadi

Malaysia’s Top 100 Brands: Global brands dominate

Consistency is the order of the day for Malaysian consumers, with a few notable exceptions.

Premium
AirAsia & Maybank streets ahead of rival Malaysian brands
Aug 11, 2019
Faaez Samadi

AirAsia & Maybank streets ahead of rival Malaysian brands

Both brands continue to resonate strongest with consumers for reasons of pride and product.

Premium
Malaysia’s lack of local love turning a corner
Aug 11, 2019
Faaez Samadi

Malaysia’s lack of local love turning a corner

There’s a dearth of local representation in Malaysia’s Top 100 Brands, but change is coming as younger consumers bring new attitudes.

Premium
Ecommerce-savvy Malaysians still cautious about spending
Aug 11, 2019
Nielsen

Ecommerce-savvy Malaysians still cautious about spending

While confidence remains high, certain segments should take note: the impact of the country's new Sugar Tax remains to be seen, and more and more Malaysians are choosing convenience shopping over supermarkets.

Premium
Brand Summit China 2019
Jul 15, 2019

Brand Summit China 2019

Join us at Brand Summit China where top brand marketers and leading marketing experts will share their best practices on how the leading brands have sustained success in China’s rapidly changing market.

Premium
Top 1000 Brands Briefing
Jun 25, 2019

Top 1000 Brands Briefing

The Top 1000 Brands event is back. Who took the top spots and who fell behind in Asia's definitive ranking on brand perception? To celebrate this year's cream of the crop, the regional event will bring together the most notable brands under one roof for an afternoon of premium networking and brand insights.

Premium
What Cannes wants to talk about? Quitting social media
Jun 17, 2019
Olivia Parker

What Cannes wants to talk about? Quitting social media

Conversations at Cannes kept returning to the negative influence of social media on mental health, with other strands of the same discussion touching on harmful agency-client working relationships and the introduction of psychological "safe spaces" at work.

Premium
Welcome to Asia's Top 1000 Brands 2019
Jun 11, 2019
Staff Reporters

Welcome to Asia's Top 1000 Brands 2019

Access all the data and analysis around this definitive annual assessment of consumer brand sentiments in the region.

Premium
Asia's Top 1000 Brands white paper illuminates 2019 trends
Jun 11, 2019
Staff Reporters

Asia's Top 1000 Brands white paper illuminates 2019 trends

Campaign Members can access a report by our editorial staff that reveals the top stories from this year's survey, plus all the data laid out in easily digestible form.

Premium
Samsung is Asia's favourite brand for eighth year running
Jun 11, 2019
Jessica Goodfellow

Samsung is Asia's favourite brand for eighth year running

Featuring in three product categories and 16 subcategories in the Asia's Top 1000 Brands ranking, from smart homes to wearable technology, Samsung's product innovation and "global resonance" continue to bear fruit.

Premium
Competition narrows between ride-sharing brands
Jun 11, 2019
David Blecken

Competition narrows between ride-sharing brands

With Uber largely out of the picture, attention falls on two Southeast Asian success stories.

Premium
Huawei vaults upward in brand ranking
Jun 11, 2019
Jenny Chan 陳詠欣

Huawei vaults upward in brand ranking

Huawei has taken over from Xiaomi as the top Chinese brand across APAC.

Premium
Dolce & Gabbana falls 140 places in Asia's Top 1000 Brand ranking
Jun 11, 2019
Olivia Parker

Dolce & Gabbana falls 140 places in Asia's Top 1000 Brand ranking

The brand is still suffering from a poor marketing strategy last year, which caused outrage in China and has seen it drop in consumer preference in almost every APAC market.

Premium
Apocalypse now? Spam soars in Asia's Top 1000 Brands 2019
Jun 11, 2019
Faaez Samadi

Apocalypse now? Spam soars in Asia's Top 1000 Brands 2019

Spam is one of this year’s biggest risers. Does this mean it’s time to batten down the hatches?

Premium
Coke stuns Asia with near-total knockout of Pepsi except in Thailand
Jun 11, 2019
Olivia Parker

Coke stuns Asia with near-total knockout of Pepsi except in Thailand

Coca-Cola reigns supreme among more than 470 beverage brands in Asia Pacific.

Premium
Bear Brand on the up; and why Vietnam favours KitKats
Jun 11, 2019
Olivia Parker

Bear Brand on the up; and why Vietnam favours KitKats

The reigning names in food categories across Asia held onto their spots in 2019. But there is interesting movement further down the chart, and between markets.

Premium
A McWin for McDonald's; big branding bucks for Starbucks
Jun 11, 2019
Jenny Chan 陳詠欣

A McWin for McDonald's; big branding bucks for Starbucks

McDonald's and Starbucks triumphed over 230 other fast-food restaurant and coffee-shop brands in the whole of Asia Pacific.

Premium
Local couriers stand up to global players
Jun 11, 2019
David Blecken

Local couriers stand up to global players

FedEx dominates regionally, but not in the biggest individual markets.