From sugary treats to premium spirits, brands are snapping up prime retail to daze and delight their key consumers.
SECTOR STUDY: Rising incomes and health awareness drive demand for dairy products across the region, but costs and quality concerns mean the right branding is crucial.
Privacy issues aside, gold mine of data from personal, GPS-linked gadgets may forge a brave new world of targeted marketing.
SECTOR STUDY: Once dominated by three top German brands, China’s luxury car market grows increasingly competitive, forcing marketers to get inventive to woo buyers with ‘difference’.
SECTOR STUDY: The explosion of smartphone sales and the continued rise of ‘prosumers’ has fuelled greater demand for increasingly trendy—and expensive—audio products.
SECTOR STUDY: Multinational chocolate companies have expanded production in Asia-Pacific and are now pulling out all the stops in marketing to make their mark in the region.
BRAND HEALTH CHECK: Contamination scandals are affecting not only Fonterra, but the New Zealand brand itself, which relies on its image of pure untrammeled beauty for tourism and trade.
SECTOR STUDY: Consumer demand is nudging makers away from the sugary and fizzy, towards the healthy and natural, often using local ingredients and flavours.