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Dairy products: Milking the deep pockets of Asia
Nov 3, 2014
Li Mei Foong

Dairy products: Milking the deep pockets of Asia

SECTOR STUDY: Rising incomes and health awareness drive demand for dairy products across the region, but costs and quality concerns mean the right branding is crucial.

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Premium auto marques fall back on gimmicks
Sep 16, 2014
Jenny Chan 陳詠欣

Premium auto marques fall back on gimmicks

SECTOR STUDY: Once dominated by three top German brands, China’s luxury car market grows increasingly competitive, forcing marketers to get inventive to woo buyers with ‘difference’.

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RTD tea: Healthier drinks get a low-sugar rush
Jan 15, 2014
Racheal Lee

RTD tea: Healthier drinks get a low-sugar rush

SECTOR STUDY: Consumer demand is nudging makers away from the sugary and fizzy, towards the healthy and natural, often using local ingredients and flavours.

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