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Concept stores: Brands take over Asian city centres
Nov 13, 2014
Matthew Carlton

Concept stores: Brands take over Asian city centres

From sugary treats to premium spirits, brands are snapping up prime retail to daze and delight their key consumers.

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Dairy products: Milking the deep pockets of Asia
Nov 2, 2014
Li Mei Foong

Dairy products: Milking the deep pockets of Asia

SECTOR STUDY: Rising incomes and health awareness drive demand for dairy products across the region, but costs and quality concerns mean the right branding is crucial.

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Wearable devices: The next great frontier
Oct 5, 2014
Robert Clark

Wearable devices: The next great frontier

Privacy issues aside, gold mine of data from personal, GPS-linked gadgets may forge a brave new world of targeted marketing.

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Premium auto marques fall back on gimmicks
Sep 16, 2014
Jenny Chan 陳詠欣

Premium auto marques fall back on gimmicks

SECTOR STUDY: Once dominated by three top German brands, China’s luxury car market grows increasingly competitive, forcing marketers to get inventive to woo buyers with ‘difference’.

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Headphone fad is music to brands’ ears
May 14, 2014
Matthew Carlton

Headphone fad is music to brands’ ears

SECTOR STUDY: The explosion of smartphone sales and the continued rise of ‘prosumers’ has fuelled greater demand for increasingly trendy—and expensive—audio products.

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MNCs target growing sweet tooth in Asia-Pacific
Apr 13, 2014
Byravee Iyer

MNCs target growing sweet tooth in Asia-Pacific

SECTOR STUDY: Multinational chocolate companies have expanded production in Asia-Pacific and are now pulling out all the stops in marketing to make their mark in the region.

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Tainted milk leaves a bad taste for NZ
Mar 19, 2014
Staff Reporters

Tainted milk leaves a bad taste for NZ

BRAND HEALTH CHECK: Contamination scandals are affecting not only Fonterra, but the New Zealand brand itself, which relies on its image of pure untrammeled beauty for tourism and trade.

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RTD tea: Healthier drinks get a low-sugar rush
Jan 14, 2014
Racheal Lee

RTD tea: Healthier drinks get a low-sugar rush

SECTOR STUDY: Consumer demand is nudging makers away from the sugary and fizzy, towards the healthy and natural, often using local ingredients and flavours.

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