Articles: 23 Results Filter results»
Order By: Latest
Premium
Killing the cubicle: How co-working spaces are co-existing in Singapore
Jul 15, 2018
Faaez Samadi

Killing the cubicle: How co-working spaces are co-existing in Singapore

SECTOR STUDY: Players are fighting to differentiate their workspaces in the Lion City as a pleasant look and decent coffee are just table–or rather hotdesk–stakes now.

Premium
Who moved my cheese? Chinese consumers did
Apr 29, 2018
Jenny Chan 陳詠欣

Who moved my cheese? Chinese consumers did

SECTOR STUDY: China may be one of the hardest markets across the globe in which to sell cheese directly, but sneaking the product into other foodstuffs is making it more palatable.

Premium
Beyond time: How watch brands are adapting to survive
Apr 16, 2018
David Blecken

Beyond time: How watch brands are adapting to survive

SECTOR STUDY: An industry that prizes tradition is learning that it must innovate to stay alive, but extinction looks near for brands without a clear proposition.

Premium
The OTT video streaming battle in Asia
Mar 13, 2018
Helen Roxburgh

The OTT video streaming battle in Asia

SECTOR STUDY: Global players are struggling to make inroads in the face of fierce competition from local services.

Premium
Private investing could be about to get a makeover in Japan
Feb 27, 2018
David Blecken

Private investing could be about to get a makeover in Japan

A new investment service called Folio is banking on good design and human language to win over an extremely cautious market. Will others follow?

Premium
Traditional Chinese medicine's healthy mix of history and modernity
Nov 2, 2017
Faaez Samadi

Traditional Chinese medicine's healthy mix of history and modernity

TCM is in good shape across Asia, and brands that look to be progressive are reaping considerable rewards.

Premium
Bike-sharing brands need better differentiation
Sep 18, 2017
David Blecken

Bike-sharing brands need better differentiation

The rush to be present in a rapidly growing industry means few companies have paused to consider what they stand for.

Premium
Smart strategy? Brands believe intelligence can boost white-goods sales
Feb 15, 2016
Kim Benjamin

Smart strategy? Brands believe intelligence can boost white-goods sales

SECTOR STUDY: With lifestyle changes and increasing consumer demand for more convenient white goods, companies are taking action to develop smarter domestic appliances.

Premium
Keeping up with China’s caffeine buzz
Nov 24, 2015
Li Mei Foong

Keeping up with China’s caffeine buzz

As Chinese coffee consumers switch between fresh brews and instant coffee, competing brands are shaping each others’ long-term strategy.

Premium
Beer firms vie for a piece of Myanmar
Sep 16, 2015
Jenny Chan 陳詠欣

Beer firms vie for a piece of Myanmar

SECTOR STUDY: Despite strong incumbents, international beer-makers are keen to establish a foothold in the growing market, and are building local brands to do so.

Premium
Korean beauty brands ensnare Asia
Jul 26, 2015
Sarah O'Meara

Korean beauty brands ensnare Asia

SECTOR STUDY: Novel ingredients and a rapid development cycle have helped put South Korea’s cosmetics industry on the global map, making it a force to reckon with.

Premium
Toys: Cultural shifts spur playtime in Asia
May 12, 2015
Byravee Iyer

Toys: Cultural shifts spur playtime in Asia

SECTOR STUDY: A growing middle-class and greater appreciation of educational learning among younger couples is making a strong case for toymakers to invest in the region.

Premium
Online banking: China's Internet giants turn financial upstarts
Apr 13, 2015
Jenny Chan 陳詠欣

Online banking: China's Internet giants turn financial upstarts

Access to big data and marketing on their owned assets will give Chinese internet kingpins an edge as they break into a newly approved online banking sector.

Premium
Pet care: Doting owners splash out to show love
Mar 1, 2015
Li Mei Foong

Pet care: Doting owners splash out to show love

As baby-shy Asian couples increasingly turn their furry friends into ‘substitute children’, the pet-care industry is booming with innovative ways to empty their wallets.

Premium
Muslim consumers: Beauty brands eyeing halal cosmetics
Jan 5, 2015
Matthew Carlton

Muslim consumers: Beauty brands eyeing halal cosmetics

Long ignored or misunderstood by the mainstream, Muslim women’s beauty needs are being championed by a new wave of niche brands, to commercial success.

Premium
Concept stores: Brands take over Asian city centres
Nov 13, 2014
Matthew Carlton

Concept stores: Brands take over Asian city centres

From sugary treats to premium spirits, brands are snapping up prime retail to daze and delight their key consumers.

Premium
Dairy products: Milking the deep pockets of Asia
Nov 2, 2014
Li Mei Foong

Dairy products: Milking the deep pockets of Asia

SECTOR STUDY: Rising incomes and health awareness drive demand for dairy products across the region, but costs and quality concerns mean the right branding is crucial.

Premium
Wearable devices: The next great frontier
Oct 5, 2014
Robert Clark

Wearable devices: The next great frontier

Privacy issues aside, gold mine of data from personal, GPS-linked gadgets may forge a brave new world of targeted marketing.

Premium
Premium auto marques fall back on gimmicks
Sep 16, 2014
Jenny Chan 陳詠欣

Premium auto marques fall back on gimmicks

SECTOR STUDY: Once dominated by three top German brands, China’s luxury car market grows increasingly competitive, forcing marketers to get inventive to woo buyers with ‘difference’.

Premium
Headphone fad is music to brands’ ears
May 14, 2014
Matthew Carlton

Headphone fad is music to brands’ ears

SECTOR STUDY: The explosion of smartphone sales and the continued rise of ‘prosumers’ has fuelled greater demand for increasingly trendy—and expensive—audio products.