Are human beings pathetic, loveable, or both? Hakuhodo attempts to answer this question at Cannes Lions International Festival of Creativity 2019
In the age of AI and machine learning, what makes viewers’ emotions ‘climax’ is still key for brands and marketers.
From mass participation events to classical sport and the now ubiquitous esports, here are the biggest sports and fitness trends in China that brands should pay close attention to.
Big ideas, big outdoors – how Focus Media is catering to evolving demands in the era of big data
How charity campaigns (partnered by Tencent) in China axed the ‘guilt trip’.
Gender bias is a long-standing issue – but one that can be corrected with support and education
Sifting through ‘real’ from ‘fake’ data is important but a more challenging issue confronting brands and marketers might be the ethics of data.
Dentsu’s new brand index for marketers re-invents brand value by looking not at where a brand is today, but where it’s headed.
Tencent’s Kiki Fan sat down with Campaign Asia in Cannes Lions to discuss how the launch of the 2019 China True-Luxury Playbook is helping the company evolve alongside the digital consumer
Edelman gathers media, brand and agency leaders to talk about diversity at WLC 2019
Situated on an idyllic Cebu beachfront, Crimson Mactan Resort & Spa is a superb destination for outdoor events and memorable breakout activities.
The future is bright but we have to be careful to get it right, was the message from industry leaders during a fringe conference on connected TV
For marketers today, working in an increasingly unstable global market in terms of politics and economics, uncertainty is one of the few certainties. But brands have a significant role to play...
Terrestrial radio might face a grim future, but digital audio is on the up and up.
WLC interviews: Equality is more about numbers, it is also about building a long-lasting culture
SK-II is back with another web entertainment series featuring original music, witty banters and unexpected casting
An unlikely star appears in SK-II’s Pitera Masterclass: John Legend.
Karmarama's 'This is belonging' campaign challenged both the preconceptions of a generation and what it takes to be in the armed forces.
The world's first reverse engineered voice AI not only tackled loneliness in Sweden but also produced remarkable stories that could have been lost forever. This is 'Memory Lane'.
The story of how one letter changed exploded social media, the internet and one restaurant's business.
Campaign talked to senior advertising and media personalities at our beach party to find out what makes Britain's breed of creativity stand out
How do the best client-agency partnerships work?