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How Xandr is building for the future of advertising
Sep 30, 2019
Sam Tan

How Xandr is building for the future of advertising

Xandr's Sam Tan on the ad tech company's trio of platform and marketplace offerings—Xandr Invest, Xandr Monetize and Community—and its vision for premium video and TV

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Alimama’s makeover for the digital age
Sep 26, 2019
Staff Writer

Alimama’s makeover for the digital age

Alimama launches Alimama PI, a measurement that evaluates the impact of marketing on purchasing intent.

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Budgets not buckets: rethinking media spend
Sep 26, 2019
Staff Writer

Budgets not buckets: rethinking media spend

The proliferation of new media platforms offers marketers more ways than ever to reach audiences. Emerging channels such as connected TV, digital OOH and audio are all growing rapidly, but how should marketers be budgeting for them?

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The fight against rising mobile and CTV ad fraud
Sep 26, 2019
Staff Writer

The fight against rising mobile and CTV ad fraud

Roy Rosenfeld, DoubleVerify’s SVP of Product, on how the DV Fraud Lab helps companies detect, fix and prevent ad fraud.

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The $ense & sensibility of esports
Sep 24, 2019
Staff Writer

The $ense & sensibility of esports

Malcolm Thorpe, VP of business development at Lagardère Sports - Asia, on the latest esports trends.

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Tips from the top: how to run a successful TikTok campaign
Sep 20, 2019
Staff Writer

Tips from the top: how to run a successful TikTok campaign

Akira Suzuki, head of X Design Centre, TikTok’s in-house planning and creative unit in Japan, on how the short video platform helps brands create effective marketing campaigns.

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Raising CPR awareness with a TikTok dance project
Sep 19, 2019
Staff Writer

Raising CPR awareness with a TikTok dance project

Must a healthcare campaign be boring? The Japanese Red Cross Society and TikTok say no.

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Navigating a safer road to brand advertising online
Sep 16, 2019
Jordan Khoo

Navigating a safer road to brand advertising online

68% of adults say it matters to them where they see a brand’s ad/content.

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DoubleVerify Roundtable: How to maximise media quality
Sep 13, 2019
Staff Writer

DoubleVerify Roundtable: How to maximise media quality

Brand marketer roundtable touches on growing concerns around brand safety, ad fraud and overall media quality, highlighting some of the solutions that could help minimise these issues.

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Reaching out to China’s lower-tier cities
Sep 12, 2019
Staff Writer

Reaching out to China’s lower-tier cities

As multinationals turn their attention to China’s tier-3 and tier-4 cities, how can brands maintain their integrity while achieving local relevance?

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Delving into AI and Content Creation: Part II
Sep 12, 2019
Staff Writer

Delving into AI and Content Creation: Part II

In the second part of a two-part series on AI and its effect on content creation in APAC, Shutterstock offers practical examples that show how AI and other technology help your brand streamline content creation into a well-oiled machine.

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Differentiation is our strength
Sep 11, 2019
Staff Writer

Differentiation is our strength

Dentsu's Dick van Motman on the unique qualities and diversity his evolving agency network brings to the table

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Singapore roundtable: state of media quality in SEA
Sep 10, 2019
Staff Writer

Singapore roundtable: state of media quality in SEA

Singapore brand marketer roundtable sheds light on how to tackle trust and transparency issues in the industry and why getting it right is important for brands to scale the next decade of growth.

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Hakuhodo taps into human emotions with a restaurant list
Sep 10, 2019
Staff Writer

Hakuhodo taps into human emotions with a restaurant list

How do you revive an old town with a declining population but lots of unique local eateries? Hakuhodo‘s Kentaro Kimura explains the Red Restaurant List.

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Budweiser encourages us to love whoever we want with art bottles on Chinese Valentine's Day
Aug 28, 2019
Staff Writer

Budweiser encourages us to love whoever we want with art bottles on Chinese Valentine's Day

The US beer brand taps into burgeoning pink economy with an ‘all love is love’ campaign for China’s Qixi Festival.

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BlueFocus Digital: transform creativity into business reality
Aug 23, 2019
Staff Writer

BlueFocus Digital: transform creativity into business reality

BlueFocus Group’s leading agency is spearheading the trend for campaigns that have substance as well as style.

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10 ways to push consumer brands forward
Aug 22, 2019
Staff Writer

10 ways to push consumer brands forward

What does the modern consumer look for in a brand - what puts them off, and what keeps them coming back for more? WE Communications' global Brands in Motion study set to find out and here are the key findings

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Targeted marketing, localised experiences
Aug 12, 2019
Staff Writer

Targeted marketing, localised experiences

Dave Rumsey on ASAP+’s ambition to be a well-rounded digital servicing company, brand consistency and the future of 'mini programs' in China.

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How to swim with the whales without getting wet: Experience stories
Jul 30, 2019
Staff Writer

How to swim with the whales without getting wet: Experience stories

An astonishing five-year project where natural historians worked with cutting-edge CGI. It has produced a hyper-real experience that allows people to dive with humpback whales without going near them and disturbing habitats.

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Extended reality gaming for self-driving cars: Experience stories
Jul 29, 2019
Staff Writer

Extended reality gaming for self-driving cars: Experience stories

Holoride is gaming long-distance car journeys with VR

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