Xandr's Sam Tan on the ad tech company's trio of platform and marketplace offerings—Xandr Invest, Xandr Monetize and Community—and its vision for premium video and TV
Alimama launches Alimama PI, a measurement that evaluates the impact of marketing on purchasing intent.
The proliferation of new media platforms offers marketers more ways than ever to reach audiences. Emerging channels such as connected TV, digital OOH and audio are all growing rapidly, but how should marketers be budgeting for them?
Roy Rosenfeld, DoubleVerify’s SVP of Product, on how the DV Fraud Lab helps companies detect, fix and prevent ad fraud.
Malcolm Thorpe, VP of business development at Lagardère Sports - Asia, on the latest esports trends.
Akira Suzuki, head of X Design Centre, TikTok’s in-house planning and creative unit in Japan, on how the short video platform helps brands create effective marketing campaigns.
Must a healthcare campaign be boring? The Japanese Red Cross Society and TikTok say no.
68% of adults say it matters to them where they see a brand’s ad/content.
Brand marketer roundtable touches on growing concerns around brand safety, ad fraud and overall media quality, highlighting some of the solutions that could help minimise these issues.
As multinationals turn their attention to China’s tier-3 and tier-4 cities, how can brands maintain their integrity while achieving local relevance?
In the second part of a two-part series on AI and its effect on content creation in APAC, Shutterstock offers practical examples that show how AI and other technology help your brand streamline content creation into a well-oiled machine.
Dentsu's Dick van Motman on the unique qualities and diversity his evolving agency network brings to the table
Singapore brand marketer roundtable sheds light on how to tackle trust and transparency issues in the industry and why getting it right is important for brands to scale the next decade of growth.
How do you revive an old town with a declining population but lots of unique local eateries? Hakuhodo‘s Kentaro Kimura explains the Red Restaurant List.
The US beer brand taps into burgeoning pink economy with an ‘all love is love’ campaign for China’s Qixi Festival.
BlueFocus Group’s leading agency is spearheading the trend for campaigns that have substance as well as style.
What does the modern consumer look for in a brand - what puts them off, and what keeps them coming back for more? WE Communications' global Brands in Motion study set to find out and here are the key findings
Dave Rumsey on ASAP+’s ambition to be a well-rounded digital servicing company, brand consistency and the future of 'mini programs' in China.
An astonishing five-year project where natural historians worked with cutting-edge CGI. It has produced a hyper-real experience that allows people to dive with humpback whales without going near them and disturbing habitats.
Holoride is gaming long-distance car journeys with VR