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Are human beings pathetic, loveable, or both? Hakuhodo attempts to answer this question at Cannes Lions International Festival of Creativity 2019
Jul 18, 2019
Staff Writer

Are human beings pathetic, loveable, or both? Hakuhodo attempts to answer this question at Cannes Lions International Festival of Creativity 2019

In the age of AI and machine learning, what makes viewers’ emotions ‘climax’ is still key for brands and marketers.

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China’s 'Belt & Road' sporting ambition
Jul 15, 2019
Staff Writer

China’s 'Belt & Road' sporting ambition

From mass participation events to classical sport and the now ubiquitous esports, here are the biggest sports and fitness trends in China that brands should pay close attention to.

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The transformation of outdoor in China
Jul 12, 2019
Staff Writer

The transformation of outdoor in China

Big ideas, big outdoors – how Focus Media is catering to evolving demands in the era of big data

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The power of positivity
Jul 11, 2019
Staff Writer

The power of positivity

How charity campaigns (partnered by Tencent) in China axed the ‘guilt trip’.

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Vox pop: how are brands pushing for equality in the workplace?
Jul 9, 2019
Staff Writer

Vox pop: how are brands pushing for equality in the workplace?

Gender bias is a long-standing issue – but one that can be corrected with support and education

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When data meets creativity
Jul 8, 2019
Staff Writer

When data meets creativity

Sifting through ‘real’ from ‘fake’ data is important but a more challenging issue confronting brands and marketers might be the ethics of data.

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How to build brands that win in the new economy
Jul 4, 2019
Staff Writer

How to build brands that win in the new economy

Dentsu’s new brand index for marketers re-invents brand value by looking not at where a brand is today, but where it’s headed.

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How does Tencent continually connect with China’s ever-changing consumer?
Jul 4, 2019
Staff Writer

How does Tencent continually connect with China’s ever-changing consumer?

Tencent’s Kiki Fan sat down with Campaign Asia in Cannes Lions to discuss how the launch of the 2019 China True-Luxury Playbook is helping the company evolve alongside the digital consumer

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Diversity in media matters. Here’s why.
Jul 4, 2019
Staff Writer

Diversity in media matters. Here’s why.

Edelman gathers media, brand and agency leaders to talk about diversity at WLC 2019

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This beachfront hotel offers sun, sea and a strategic setting
Jul 3, 2019
Staff Writer

This beachfront hotel offers sun, sea and a strategic setting

Situated on an idyllic Cebu beachfront, Crimson Mactan Resort & Spa is a superb destination for outdoor events and memorable breakout activities.

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What next for connected TV? Innovid gathers industry leaders to explore
Jun 28, 2019
Staff Writer

What next for connected TV? Innovid gathers industry leaders to explore

The future is bright but we have to be careful to get it right, was the message from industry leaders during a fringe conference on connected TV

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The huge opportunity from political chaos
Jun 27, 2019
Staff Writer

The huge opportunity from political chaos

For marketers today, working in an increasingly unstable global market in terms of politics and economics, uncertainty is one of the few certainties. But brands have a significant role to play...

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Advertising’s next frontier: programmatic audio
Jun 26, 2019
Rico Chan

Advertising’s next frontier: programmatic audio

Terrestrial radio might face a grim future, but digital audio is on the up and up.

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What is equality? Four company leaders answer.
Jun 26, 2019
Staff Writer

What is equality? Four company leaders answer.

WLC interviews: Equality is more about numbers, it is also about building a long-lasting culture

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SK-II is back with another web entertainment series featuring original music, witty banters and unexpected casting
Jun 25, 2019
Staff Writer

SK-II is back with another web entertainment series featuring original music, witty banters and unexpected casting

An unlikely star appears in SK-II’s Pitera Masterclass: John Legend.

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How the Army recruited a new audience: Experience stories
Jun 25, 2019
Staff Writer

How the Army recruited a new audience: Experience stories

Karmarama's 'This is belonging' campaign challenged both the preconceptions of a generation and what it takes to be in the armed forces.

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How AI combats loneliness - and writes books: Experience stories
Jun 25, 2019
Staff Writer

How AI combats loneliness - and writes books: Experience stories

The world's first reverse engineered voice AI not only tackled loneliness in Sweden but also produced remarkable stories that could have been lost forever. This is 'Memory Lane'.

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Turning pancakes into burgers: Experience stories
Jun 25, 2019
Staff Writer

Turning pancakes into burgers: Experience stories

The story of how one letter changed exploded social media, the internet and one restaurant's business.

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The ad industry sums up British creativity at Cannes Lions
Jun 25, 2019
Staff Writer

The ad industry sums up British creativity at Cannes Lions

Campaign talked to senior advertising and media personalities at our beach party to find out what makes Britain's breed of creativity stand out

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Relationship tips - RB Health & McCann in the spotlight
Jun 25, 2019
Staff Writer

Relationship tips - RB Health & McCann in the spotlight

How do the best client-agency partnerships work?

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