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Huawei promotes credentials to UK businesses amid deepening US crisis
Jun 4, 2019
Kim Benjamin

Huawei promotes credentials to UK businesses amid deepening US crisis

Campaign by Ogilvy Hong Kong is running across print, digital and outdoor.

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How comms professionals can break out of the 'PR sandbox'
May 27, 2018
Kim Benjamin

How comms professionals can break out of the 'PR sandbox'

Industry professionals are seeing a mismatch between what PR does and what people think of it. Does the communications world need a new business model — or simply to re-market itself?

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Opportunities rife in Cambodia’s young PR market
Nov 22, 2016
Kim Benjamin

Opportunities rife in Cambodia’s young PR market

The profession is establishing itself as necessary and distinct from other aspects of communications, while the demand for strategic planning rises, according to in-market experts.

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Inside in-house PR: SAP’s head of communications APAC Jeanette Tan
Jul 14, 2016
Kim Benjamin

Inside in-house PR: SAP’s head of communications APAC Jeanette Tan

An economist by training, Tan explains why more humour and a more human perspective is needed for the enterprise IT brand’s communications.

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South Korea PR eyes global brand expansions for growth
Mar 31, 2016
Kim Benjamin

South Korea PR eyes global brand expansions for growth

ON THE GROUND - KOREA: South Koreans are avid users of digital technology, and the country has been a trailblazer for high-speed and wireless internet, which has had a dramatic impact on the nation’s PR industry.

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Community Management: PR the perfect fit for shaping conversations
Mar 12, 2013
Kim Benjamin

Community Management: PR the perfect fit for shaping conversations

Brands are increasingly turning to public relations agencies to manage communities through social media and other platforms.

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