Campaign by Ogilvy Hong Kong is running across print, digital and outdoor.
Industry professionals are seeing a mismatch between what PR does and what people think of it. Does the communications world need a new business model — or simply to re-market itself?
The profession is establishing itself as necessary and distinct from other aspects of communications, while the demand for strategic planning rises, according to in-market experts.
An economist by training, Tan explains why more humour and a more human perspective is needed for the enterprise IT brand’s communications.
ON THE GROUND - KOREA: South Koreans are avid users of digital technology, and the country has been a trailblazer for high-speed and wireless internet, which has had a dramatic impact on the nation’s PR industry.
Brands are increasingly turning to public relations agencies to manage communities through social media and other platforms.