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WPP retains BP's global media, advertising and PR
May 10, 2018
Emily Tan

WPP retains BP's global media, advertising and PR

Formation of cross-agency 'Team Energy' helps WPP hold onto longtime client following a competitive review.

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TMG's Australian agency Channelzero chosen for global Speedo campaign
Jan 30, 2018
Emily Tan

TMG's Australian agency Channelzero chosen for global Speedo campaign

Channelzero won the contract, which includes digital, retail and PR for all markets, in a competitive pitch.

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Outlook 2017: Experts and leaders predict
Jan 3, 2017
Emily Tan

Outlook 2017: Experts and leaders predict

What will follow the year of Trump, Brexit, diversity scandals, transparency, overcharging, VR and AI?

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Cannes 2016: Winners of the PR Lions
Jun 21, 2016
Emily Tan

Cannes 2016: Winners of the PR Lions

Asia brings home one Gold, three Silver and eight Bronze Lions for PR

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Marketing and comms learning to get along: PR360Asia
Jun 15, 2016
Emily Tan

Marketing and comms learning to get along: PR360Asia

Digital has brought the once rival departments together and marketing and communications professionals are learning from each other says first panel at PR360Asia.

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Ooredoo Myanmar settles creative, digital, media and PR agencies
Jan 28, 2016
Emily Tan

Ooredoo Myanmar settles creative, digital, media and PR agencies

YANGON - Ooredoo, Myanmar's second-largest telco, has chosen all new agencies across its creative, digital, media and PR accounts following an 18-agency review across the four disciplines.

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AOY 2015: One last week to enter
Oct 2, 2015
Emily Tan

AOY 2015: One last week to enter

ASIA-PACIFIC - Due to popular demand, we have extended the final entry deadline for this year’s Campaign Asia-Pacific Agency of the Year Awards to 9th October 2015.

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PHOTOS: Betty Crocker & PR firm build giant cupcake mosaic for SG50
Sep 4, 2015
Emily Tan

PHOTOS: Betty Crocker & PR firm build giant cupcake mosaic for SG50

SINGAPORE – General Mills brand Betty Crocker and PR agency Havas Worldwide Siren built a giant, 130-square-metre, SG50-themed cupcake mosaic. The dangerously sugary endeavour took place on 1 August and involved more than 1,600 cupcake mixes. The mosaic was assembled and displayed on the Suntec Singapore Convention & Exhibition Centre Concourse. The event spun an epic bake-off session that produced 29,610 cupcakes. We are assured that the cupcakes were kept scrupulously clean and were later donated to a charity, Food from the Heart.

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The kind of brands recommended in Asia-Pacific, and what's shared: Waggener Edstrom
May 29, 2015
Emily Tan

The kind of brands recommended in Asia-Pacific, and what's shared: Waggener Edstrom

ASIA-PACIFIC - More than half (55 percent) of Australians are likely to actively promote a restaurant they like, but only 38 percent of Chinese and 21 percent of South Koreans, finds Waggener Edstrom in the 2015 edition of Content Matters: The impact of brand storytelling online.

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How Singapore Airlines averted a PR disaster
Dec 8, 2014
Emily Tan

How Singapore Airlines averted a PR disaster

AUSTRALIA - After threatening to exact payment from the travel agents involved, Singapore Airlines announced that it will honour business-class tickets that were mistakenly sold at economy-ticket prices.

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Text100 HK wins digital remit for Four Seasons APAC
Dec 3, 2014
Emily Tan

Text100 HK wins digital remit for Four Seasons APAC

HONG KONG - Four Seasons Hotels has selected Text100 Hong Kong to handle its digital and email marketing duties in Asia-Pacific, displacing TBWA.

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Faced with a social media crisis, Panasonic Beauty Malaysia cancels everything
Nov 24, 2014
Emily Tan

Faced with a social media crisis, Panasonic Beauty Malaysia cancels everything

MALAYSIA - Panasonic Beauty Malaysia has publicly apologised and announced that it will be cancelling its 'I love myself beauty search 2014' beauty contest due to controversy and criticisms around its decision to exclude social media's top choice, Ashley Greig.

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How Ogilvy’s Graves hopes to bring science back into communications
Nov 12, 2014
Emily Tan

How Ogilvy’s Graves hopes to bring science back into communications

GLOBAL - After completing his paper on ‘Brain. Behaviour. Story.’, for which he was awarded his third WPP Atticus award in June, Christopher Graves, global chairman and CEO of OgilvyPR, hopes to disseminate his findings throughout the agency.

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Edelman HK's spooky fun 2014 Halloween party
Oct 28, 2014
Emily Tan

Edelman HK's spooky fun 2014 Halloween party

Last Friday, Edelman Hong Kong became a creepy place with zombie Mickey, enlivened Roy Lichtenstein paintings and vampire Mario. Little skeletons and the world's tiniest Hulk added to the fun at the 'Annual Spooktacular Halloween Party'. Kudos go to marketing and PR comms director Andres Vejarano for the scariest Minnie Mouse we have ever seen.

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Is Nikon violating animal rights with this ad?
Aug 25, 2014
Emily Tan

Is Nikon violating animal rights with this ad?

HONG KONG - When Ran Elfassy, director of Sigei Media and an animal conservationist, saw this giant Nikon billboard in a Hong Kong MTR station, he felt so offended by its use of exotic dead animals that he wrote to Campaign Asia-Pacific to express his disgust.

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EXCLUSIVE: Global & APAC heads on Bite merger with Text100
Aug 5, 2014
Emily Tan

EXCLUSIVE: Global & APAC heads on Bite merger with Text100

In an exclusive interview about the just-announced merger of Bite and Text100, global chief Aedhmar Hynes emphasised that the move is aimed at building a strong global brand and denied problems with Bite leadership motivated the change.

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How DiGi converted a viral video into a PR win
Jul 22, 2014
Emily Tan, Amit Jain

How DiGi converted a viral video into a PR win

With a quick reaction, Malaysian teleco DiGi turned a road-rage incident into an exemplary public-relations win befitting its Ramadan-related campaign.

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'Jihad' declared against Cadbury: What should the brand do?
May 29, 2014
Emily Tan

'Jihad' declared against Cadbury: What should the brand do?

MALAYSIA – In a move surreal in its extremity, more than 20 Malay-Muslim groups in Malaysia have declared a "Jihad" against Cadbury following the discovery of porcine DNA in its chocolate bars. Experts on branding and Islam discuss the impact and how the brand should move forward.

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What makes an award-winning PR campaign?
Mar 12, 2014
Emily Tan

What makes an award-winning PR campaign?

HONG KONG – The Council of Public Relations Firms of Hong Kong (CPRFHK) convened a panel last night to try and figure out why creative agencies often win PR awards at the expense of the profession’s specialists.

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Text100 makes APAC appointments, restructures Malaysian senior management
Feb 24, 2014
Emily Tan

Text100 makes APAC appointments, restructures Malaysian senior management

KUALA LUMPUR – Public relations firm Text100 has promoted senior account director Preeti Gupta and Malaysian account director Lee Tiam Siang to Asia-Pacific sales lead and Asia-Pacific marketing lead, respectively, taking over the responsibilties of Megan Rosier, who is moving on to a regional senior consultant role.

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