Formation of cross-agency 'Team Energy' helps WPP hold onto longtime client following a competitive review.
Channelzero won the contract, which includes digital, retail and PR for all markets, in a competitive pitch.
What will follow the year of Trump, Brexit, diversity scandals, transparency, overcharging, VR and AI?
Asia brings home one Gold, three Silver and eight Bronze Lions for PR
Digital has brought the once rival departments together and marketing and communications professionals are learning from each other says first panel at PR360Asia.
YANGON - Ooredoo, Myanmar's second-largest telco, has chosen all new agencies across its creative, digital, media and PR accounts following an 18-agency review across the four disciplines.
ASIA-PACIFIC - Due to popular demand, we have extended the final entry deadline for this year’s Campaign Asia-Pacific Agency of the Year Awards to 9th October 2015.
SINGAPORE – General Mills brand Betty Crocker and PR agency Havas Worldwide Siren built a giant, 130-square-metre, SG50-themed cupcake mosaic. The dangerously sugary endeavour took place on 1 August and involved more than 1,600 cupcake mixes. The mosaic was assembled and displayed on the Suntec Singapore Convention & Exhibition Centre Concourse. The event spun an epic bake-off session that produced 29,610 cupcakes. We are assured that the cupcakes were kept scrupulously clean and were later donated to a charity, Food from the Heart.
ASIA-PACIFIC - More than half (55 percent) of Australians are likely to actively promote a restaurant they like, but only 38 percent of Chinese and 21 percent of South Koreans, finds Waggener Edstrom in the 2015 edition of Content Matters: The impact of brand storytelling online.
AUSTRALIA - After threatening to exact payment from the travel agents involved, Singapore Airlines announced that it will honour business-class tickets that were mistakenly sold at economy-ticket prices.
HONG KONG - Four Seasons Hotels has selected Text100 Hong Kong to handle its digital and email marketing duties in Asia-Pacific, displacing TBWA.
MALAYSIA - Panasonic Beauty Malaysia has publicly apologised and announced that it will be cancelling its 'I love myself beauty search 2014' beauty contest due to controversy and criticisms around its decision to exclude social media's top choice, Ashley Greig.
GLOBAL - After completing his paper on ‘Brain. Behaviour. Story.’, for which he was awarded his third WPP Atticus award in June, Christopher Graves, global chairman and CEO of OgilvyPR, hopes to disseminate his findings throughout the agency.
Last Friday, Edelman Hong Kong became a creepy place with zombie Mickey, enlivened Roy Lichtenstein paintings and vampire Mario. Little skeletons and the world's tiniest Hulk added to the fun at the 'Annual Spooktacular Halloween Party'. Kudos go to marketing and PR comms director Andres Vejarano for the scariest Minnie Mouse we have ever seen.
HONG KONG - When Ran Elfassy, director of Sigei Media and an animal conservationist, saw this giant Nikon billboard in a Hong Kong MTR station, he felt so offended by its use of exotic dead animals that he wrote to Campaign Asia-Pacific to express his disgust.
In an exclusive interview about the just-announced merger of Bite and Text100, global chief Aedhmar Hynes emphasised that the move is aimed at building a strong global brand and denied problems with Bite leadership motivated the change.
With a quick reaction, Malaysian teleco DiGi turned a road-rage incident into an exemplary public-relations win befitting its Ramadan-related campaign.
MALAYSIA – In a move surreal in its extremity, more than 20 Malay-Muslim groups in Malaysia have declared a "Jihad" against Cadbury following the discovery of porcine DNA in its chocolate bars. Experts on branding and Islam discuss the impact and how the brand should move forward.
HONG KONG – The Council of Public Relations Firms of Hong Kong (CPRFHK) convened a panel last night to try and figure out why creative agencies often win PR awards at the expense of the profession’s specialists.
KUALA LUMPUR – Public relations firm Text100 has promoted senior account director Preeti Gupta and Malaysian account director Lee Tiam Siang to Asia-Pacific sales lead and Asia-Pacific marketing lead, respectively, taking over the responsibilties of Megan Rosier, who is moving on to a regional senior consultant role.