I was recently presenting at a conference when I was asked what the most important thing that was going to happen in 2015 was. Without hesitating I said SG50.
It's time for brand marketers to get beyond their desire to "do" social. They can start by reviewing the key social developments in Southeast Asia for 2104.
Social sellers (people who are selling through WeChat but not using official WeChat shop interfaces known as 'weidian' 微店) could help to bring e-commerce on WeChat to the next level, argue Philipp Dittes and Tatjana Martens-Pearce of Globeone Shanghai.
The author of the 'Asian Champions of Design' series comments on why finding companies worthy of that status has been disappointingly challenging.
I recently chaired a B2B Marketing conference in KL and we had the marketing director of IBM do a very interesting presentation. Before he did this he asked everyone in the room whether they thought IBM was cool or not. Out of 100 people only one said yes.
The end of the year through Chinese New Year is a clutch time for Asian retailers, with consumer spend taking a 15 to 20 per cent jump. Experian’s Barry Adams gives insight from his firm’s recent Holiday Marketeer Survey, looking at the tactics retailers used globally this season as well as how the internet has turned local traditions into global propositions.
The Mobile Hub: Graham Christie of Big Mobile checks in with his monthly look at key mobile news. This time, the outlook for 2015.
The majority of APAC business continue to ignore customer service, at their peril. Patricia Tan, senior vice president for customer service at DHL Express, shares some of the strategies her company uses to build a truly customer-centric culture.
In a cool, cool galaxy far, far away Star Wars became the greatest movie franchise ever made. Many years later the Empire has taken over the asylum and started doing corny brand partnerships with gimmicky shoes that even Jar Jar Binks would turn down.
Try before you testify. That simple logic seems lost on some celebrities in China. Otherwise the government wouldn’t have resorted to another endorsement crackdown this year. However, asks Herman Cheng of Havas Media Beijing, how far do famous names really need to go to show credibility?
Judging this year's Agency of the Year awards, SAP's Wynthia Goh saw not only the current state of the art in digital agencies, but also the extent of innovation yet to come.
As JWT celebrates its 150th birthday, Bob Jeffrey takes a look at the agency's story, from its birth as the first advertising company to some well-known alumni to its long-lasting partnerships with global companies.
Social selling is in the process of replacing phone selling/cold calling in Singapore, and here’s why.
Research shows online shoppers enjoy the delayed gratification involved in waiting for deliveries, which is a game-changing insight for brands, according to Anne Davis of Razorfish.
Brands and artists can make beautiful music together—if they work together in harmony
Brands expecting Indonesia to follow China's online retail development curve should look at some key differences between the two, writes e-commerce and marketing expert Angela Kapp.
In late October, Chinese social network Weibo launched a new version of its user interface. One noticeable change is that it became cleaner. A rather insignificant change in the digital world but a great step forward for social media in China, writes Fireworks' Pan Chenyin.
Single's Day underscores that e-commerce is a global tour de force. Brands need to plan for these events as part of their strategy in both emerging and established markets, according to MEC analysts.
We're living in VUCA (volatile, uncertain, complex and ambiguous) times. It's unsettling, but also exciting and filled with opportunity for those who embrace it, writes Flamingo's Sam Gomez.
There’s a monumental shift underway in the way consumers consume media. Television and print, once so dominant, are being slowly edged aside by the internet, which offers even more ways to connect with consumers.