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SG50: Branding a pioneering nation
Dec 17, 2014
Chris Reed

SG50: Branding a pioneering nation

I was recently presenting at a conference when I was asked what the most important thing that was going to happen in 2015 was. Without hesitating I said SG50.

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Let’s do social in Southeast Asia. Or maybe not.
Dec 17, 2014
Sanjana Chappalli

Let’s do social in Southeast Asia. Or maybe not.

It's time for brand marketers to get beyond their desire to "do" social. They can start by reviewing the key social developments in Southeast Asia for 2104.

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Social sellers: A new weapon for brands on WeChat
Dec 16, 2014
Philipp Dittes , Tatjana Martens-Pearce

Social sellers: A new weapon for brands on WeChat

Social sellers (people who are selling through WeChat but not using official WeChat shop interfaces known as 'weidian' 微店) could help to bring e-commerce on WeChat to the next level, argue Philipp Dittes and Tatjana Martens-Pearce of Globeone Shanghai.

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Champions of Design 4: What does the future hold for homegrown Asian brands?
Dec 16, 2014
Katie Ewer

Champions of Design 4: What does the future hold for homegrown Asian brands?

The author of the 'Asian Champions of Design' series comments on why finding companies worthy of that status has been disappointingly challenging.

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Why can't brands like IBM do a better job at marketing themselves?
Dec 15, 2014
Chris Reed

Why can't brands like IBM do a better job at marketing themselves?

I recently chaired a B2B Marketing conference in KL and we had the marketing director of IBM do a very interesting presentation. Before he did this he asked everyone in the room whether they thought IBM was cool or not. Out of 100 people only one said yes.

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'Tis the season for intelligent email marketing tactics
Dec 15, 2014
Barry Adams

'Tis the season for intelligent email marketing tactics

The end of the year through Chinese New Year is a clutch time for Asian retailers, with consumer spend taking a 15 to 20 per cent jump. Experian’s Barry Adams gives insight from his firm’s recent Holiday Marketeer Survey, looking at the tactics retailers used globally this season as well as how the internet has turned local traditions into global propositions.

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Mobile futures: What could 2015 have in store for us?
Dec 11, 2014
Graham Christie

Mobile futures: What could 2015 have in store for us?

The Mobile Hub: Graham Christie of Big Mobile checks in with his monthly look at key mobile news. This time, the outlook for 2015.

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Creating 'insanely' customer-centric culture at DHL
Dec 9, 2014
Patricia Tan

Creating 'insanely' customer-centric culture at DHL

The majority of APAC business continue to ignore customer service, at their peril. Patricia Tan, senior vice president for customer service at DHL Express, shares some of the strategies her company uses to build a truly customer-centric culture.

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Can the Crocs empire strike back with Star Wars partnership?
Dec 8, 2014
Chris Reed

Can the Crocs empire strike back with Star Wars partnership?

In a cool, cool galaxy far, far away Star Wars became the greatest movie franchise ever made. Many years later the Empire has taken over the asylum and started doing corny brand partnerships with gimmicky shoes that even Jar Jar Binks would turn down.

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The end of cheap China endorsements?
Dec 8, 2014
Herman Cheng

The end of cheap China endorsements?

Try before you testify. That simple logic seems lost on some celebrities in China. Otherwise the government wouldn’t have resorted to another endorsement crackdown this year. However, asks Herman Cheng of Havas Media Beijing, how far do famous names really need to go to show credibility?

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Transformation in digital agencies: What I learned as an Agency of the Year judge
Dec 8, 2014
Wynthia Goh

Transformation in digital agencies: What I learned as an Agency of the Year judge

Judging this year's Agency of the Year awards, SAP's Wynthia Goh saw not only the current state of the art in digital agencies, but also the extent of innovation yet to come.

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JWT at 150: Lessons from the Commodore
Dec 5, 2014
Bob Jeffrey

JWT at 150: Lessons from the Commodore

As JWT celebrates its 150th birthday, Bob Jeffrey takes a look at the agency's story, from its birth as the first advertising company to some well-known alumni to its long-lasting partnerships with global companies.

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5 reasons your sales team should give up the phone and start selling socially
Dec 4, 2014
Chris Reed

5 reasons your sales team should give up the phone and start selling socially

Social selling is in the process of replacing phone selling/cold calling in Singapore, and here’s why.

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Online shopping isn't merely convenient—it's more fun
Dec 3, 2014
Anne Davis

Online shopping isn't merely convenient—it's more fun

Research shows online shoppers enjoy the delayed gratification involved in waiting for deliveries, which is a game-changing insight for brands, according to Anne Davis of Razorfish.

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Seven rules of music and brand partnerships
Dec 2, 2014
Afdhel Aziz

Seven rules of music and brand partnerships

Brands and artists can make beautiful music together—if they work together in harmony

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Five reasons Southeast Asia may be China's younger sister
Dec 2, 2014
Angela Kapp

Five reasons Southeast Asia may be China's younger sister

Brands expecting Indonesia to follow China's online retail development curve should look at some key differences between the two, writes e-commerce and marketing expert Angela Kapp.

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Why China's online visuals look so messy
Nov 28, 2014
Chenyin Pan

Why China's online visuals look so messy

In late October, Chinese social network Weibo launched a new version of its user interface. One noticeable change is that it became cleaner. A rather insignificant change in the digital world but a great step forward for social media in China, writes Fireworks' Pan Chenyin.

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The 11.11 Debrief: Obliterating sales records
Nov 27, 2014
Mudit Jaju , Cathy Li

The 11.11 Debrief: Obliterating sales records

Single's Day underscores that e-commerce is a global tour de force. Brands need to plan for these events as part of their strategy in both emerging and established markets, according to MEC analysts.

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New structures in an unstable world
Nov 26, 2014
Sam Gomez

New structures in an unstable world

We're living in VUCA (volatile, uncertain, complex and ambiguous) times. It's unsettling, but also exciting and filled with opportunity for those who embrace it, writes Flamingo's Sam Gomez.

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The monumental shift in media
Nov 22, 2014
Mike Fromowitz

The monumental shift in media

There’s a monumental shift underway in the way consumers consume media. Television and print, once so dominant, are being slowly edged aside by the internet, which offers even more ways to connect with consumers.

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