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The Internet game changers have arrived
Dec 21, 2012
Mike Fromowitz

The Internet game changers have arrived

The latest real-estate rush has just begun on the Internet. The expansion of domain names on the Web is putting the business world through some revolutionary changes. The net will get a lot bigger ...

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Making the Mix: Adding Mobile for Better ROI
Dec 20, 2012
Rohit Dadwal

Making the Mix: Adding Mobile for Better ROI

As technology develops and infrastructure matures to support it, mobile is continuing to grow and gain traction in Asia. Already, we are seeing more and more services for local populations, ...

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MEDIA DEBATE: What will be the key digital developments in 2013?
Dec 20, 2012
Staff Reporters

MEDIA DEBATE: What will be the key digital developments in 2013?

As 2012 draws to a close, three pundits from different areas of the industry present the trends they believe are likely to shape digital media over the coming year.

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Rod Strother on unifying Lenovo’s leap into social
Dec 20, 2012
Emily Tan

Rod Strother on unifying Lenovo’s leap into social

ASIA-PACIFIC - The hardest thing about managing social media across a global company like Lenovo is trying to stop eager beaver offices from rushing to establish Lenovo brand pages on every platform out there, according to Roderick Strother, director of the manufacturer's Digital and Social Centre of Excellence (DSCoE).

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Opinion: 5 things digital marketers must pay attention to in 2013
Dec 20, 2012
Rajeev Bala

Opinion: 5 things digital marketers must pay attention to in 2013

Rajeev Bala, managing director, Asia-Pacific, for Ecselis, lists five things marketers should keep in view going into the new year.

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Five top trends facing adland’s talent in Asia-Pacific
Dec 19, 2012
Charlie Thomas

Five top trends facing adland’s talent in Asia-Pacific

In addition to the global shortage of talent in areas such as digital, innovation and strategy, Charlie Thomas, managing director of The Talent Business, identifies five interesting challenges that are unique to Asia-Pacific.

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Singapore's Xmas in the tropics spreads the love (of shopping)
Dec 19, 2012
Chris Reed

Singapore's Xmas in the tropics spreads the love (of shopping)

Christmas in the Tropics is the marketing theme this year for Singapore. Clearly aimed at people not in South East Asia or those mad ones thinking about a going back to Europe/US.....The second ...

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Instagram’s terms of use may upset brands more than most users
Dec 18, 2012
Emily Tan

Instagram’s terms of use may upset brands more than most users

GLOBAL – Despite issuing an apology just hours after updating its terms of use, Instagram has found itself in full-scale social-media crisis, with one of its top brand-users, National Geographic, threatening to leave.

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Lack of company strategy frustrates digital talent: Randstad
Dec 13, 2012
Emily Tan

Lack of company strategy frustrates digital talent: Randstad

ASIA-PACIFIC: Digital marketing talent is in high demand across the region, but part of the reason companies are finding it so hard to recruit talent is that their stated requirements are at odds with the actual job offered, according to recruitment firm Randstad.

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BOOK EXCERPT: Unravelling the notion of authenticity in China
Dec 13, 2012
Michael Griffiths

BOOK EXCERPT: Unravelling the notion of authenticity in China

A new book, 'Consumers and Individuals in China: Standing Out, Fitting In' by Michael B. Griffiths, director of ethnography at Ogilvy & Mather Greater China, reflects on Chinese reality and challenges many a preconceived idea that its people are not ‘real’ individuals.

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Living the Digital Life
Dec 13, 2012
Mike Fromowitz

Living the Digital Life

Up in the morningThey called me this morning at 7:45 a.m.I was at the kitchen table drinking my coffee, reading the news on my iPad, when the phone rang. I answered and heard this “canned’ voice. ...

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Six ways to engage with the mobile entertainment consumer
Dec 13, 2012
Robert Woolfrey

Six ways to engage with the mobile entertainment consumer

Robert Woolfrey, managing director, SEA, at Millennial Media, shares six practical tips for brands looking to increase their engagement with entertainment-hungry smartphone users.

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Instagram will do just fine without Twitter
Dec 13, 2012
Emily Tan

Instagram will do just fine without Twitter

Two days ago, Instagram “divorced” itself from Twitter by no longer allowing its images to be viewed within Tweets. Users now have to click through to Instagram’s site in order to view the images. Twitter responded by adding Instagram-like photo filters to its mobile app.

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adidas runs away with mobile innovation
Dec 12, 2012
Chris Reed

adidas runs away with mobile innovation

The future of the pop up store is virtual empowered by mobile not physical. Adidas have tested a mobile enabled virtual store and the results look amazing.http://www.youtube.com/watch?feature=playe...

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OPINION: Insights critical for effective PR, but must go beyond 'bleeding obvious'
Dec 10, 2012
Marion McDonald

OPINION: Insights critical for effective PR, but must go beyond 'bleeding obvious'

Insights into target stakeholders are as important in PR as they are in creative campaigns—and just as hard to achieve, according to Marion McDonald, Asia-Pacific managing director for strategy and measurement, Ogilvy Public Relations.

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Mobile and music sing together
Dec 10, 2012
Chris Reed

Mobile and music sing together

Mobile and music are great brand partners. Everyone can listen to music on their smartphone and music brands have more access and more options available to communicate to people who are listening ...

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Australian duo's prank call results in network's voluntary suspension of advertising
Dec 9, 2012
Emily Tan

Australian duo's prank call results in network's voluntary suspension of advertising

SYDNEY - In the wake of global negative backlash following a prank call by radio DJ Mel Greig and Michael Christian, Southern Cross Austreo (SCA) has voluntarily and indefinitely suspended the duo's show and all advertising across its 2Day FM Sydney station.

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Agencies of the Future, or Flavour of the month?
Dec 6, 2012
Mike Fromowitz

Agencies of the Future, or Flavour of the month?

There are so many articles and blogs written about the "Agency of the Future". Agencies believe they need to re-invent themselves to stay relevant. I continue to believe the best thing for ad ...

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OPINION: Shhhh, I’m watching, voting, tweeting, and liking with my TV
Dec 6, 2012
Leigh Terry

OPINION: Shhhh, I’m watching, voting, tweeting, and liking with my TV

Leigh Terry, CEO for Australia and New Zealand with Omnicom Media Group, explains how TV has stopped being antisocial—and what that means for brands.

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Getting gamification to succeed through better UX
Dec 6, 2012
Emily Tan

Getting gamification to succeed through better UX

Gamification is starting to move from leading edge to the mass market, but to be effective it has to grow beyond the current spate of gamified apps, of which 80 per cent will fail by 2014, according to a recent report by Gartner.

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