EURO RSCG's global chief marketing officer Naomi Troni recently talked to Campaign about creative business ideas, and ten key findings from the last ten years.
ASIA-PACIFIC - In his regular series that goes inside global companies making innovation central to how they do business, Rafe Ring, CMO of Global Insights Group, sits down with Laura Ashton, vice president of marketing, Asia-Pacific and Emerging Markets for Philips Lighting.
Over the years, The Singapore Girl has been criticized as a sexist marketing concept, and accused of stereotyping the Asian women as desirable and subservient to males. What a load of crap!Singapor...
Managing director for Carat Malaysia, Roy Tan, builds a hypothesis on the results of building a common reach curve for both TV and online and the results of bringing the in-depth analysis media buyers use to measure TV to bear on online spend.
John Merakovsky, managing director for Experian Marketing Services in Asia-Pacific, discusses the European Commission's plan to clamp down on Facebook's privacy settings (or lack thereof).
SINGAPORE - Rose Tsou, managing director, says Yahoo Asia-Pacific is planning a number of new initiatives in line with its philosophy of personalising and localising its content around the world.
Go to any shopping centre these days and you can see how mobile devices have become an essential part of the retail experience. Mobile technology has changed the way consumers make purchase ...
Heidi Sinclair, president of global technology, Weber Shandwick (and former chief communications officer for the Bill & Melinda Gates Foundation), shares her insights about technology marketing in the innovation age.
John Sinke (pictured), regional marketing manager for Asia at derivatives dealer CMC Markets in Singapore, looks at how social media and online activism will force companies to embrace CSR and become truly transparent.
Despite robust growth, the market share of internet advertising in both Hong Kong and Japan is about 10 percent. Singapore’s internet advertising market share, as a portion of its total advertising...
SINGAPORE – President of world markets at Mediabrands, UM and Initiative Mauricio Sabogal, tells Campaign that the network’s cluster structure is already paying off with business wins.
Fabrizio Caruso, regional managing director for Out There Media gives some insight on using mobile to break into the Asia-Pacific market.
Fredrik Sarnblad, planning director of BBH Asia-Pacific, reacts to a report by TNS that Brits just don't want to interact with brands online.
ASIA-PACIFIC - In the third of a four-part series looking at Asia's changing media landscape, Omnicom Media Group Asia CEO Barry Cupples says he expects a lot from 2012 and hopes it's the year agencies start earning based on success.
Bala Pomaleh, CEO of Posterscope in Malaysia and Singapore, looks at common catalysts that fuel the growth of OOH in the region, and more specifically SEA where growth projections are double the global average.
Digital Thinkers: Christopher Brewer, regional marketing performance services and solutions director, MRM
Christopher Brewer, MRM's Regional Marketing Performance services and solutions director, finds that performance should be a crucial part of every agency's planning process.
Neil Hudspeth, as regional digital director, Leo Burnett Asia Pacific, feels agencies and clients shouldn't get distracted by technology from the importance of understanding the audience.
Paul Soon, regional director, XM Asia-Pacific and director, digital, JWT Asia Pacific / XM Asia Pacific, believes usability and meaningful use of technology will be key factors in 2012's digital marketing campaigns.
In an exclusive interview with Campaign Asia Pacific, Lowe & Partners Worldwide chairman Tony Wright explains why demographics are destiny, and the importance of the everyday luxury effect in a recession.
Vice chairman DDB Asia Pacific Douglas Faudet explains how they are taking the network to the next level in Southeast Asia.