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VIDEO: Euro RSCG's Naomi Troni on creative business ideas
Dec 19, 2011
Unknown Unknown

VIDEO: Euro RSCG's Naomi Troni on creative business ideas

EURO RSCG's global chief marketing officer Naomi Troni recently talked to Campaign about creative business ideas, and ten key findings from the last ten years.

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Innovation Insiders: Laura Ashton, VP of marketing at Philips
Dec 15, 2011
Rafe Ring

Innovation Insiders: Laura Ashton, VP of marketing at Philips

ASIA-PACIFIC - In his regular series that goes inside global companies making innovation central to how they do business, Rafe Ring, CMO of Global Insights Group, sits down with Laura Ashton, vice president of marketing, Asia-Pacific and Emerging Markets for Philips Lighting.

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A sexist marketing concept or one of the world’s great brand icons?
Dec 15, 2011
Mike Fromowitz

A sexist marketing concept or one of the world’s great brand icons?

Over the years, The Singapore Girl has been criticized as a sexist marketing concept, and accused of stereotyping the Asian women as desirable and subservient to males. What a load of crap!Singapor...

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Opinion: Media’s house of cards
Dec 15, 2011
Roy Tan

Opinion: Media’s house of cards

Managing director for Carat Malaysia, Roy Tan, builds a hypothesis on the results of building a common reach curve for both TV and online and the results of bringing the in-depth analysis media buyers use to measure TV to bear on online spend.

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Opinion: On Facebook and privacy
Dec 15, 2011
John Merakovsky

Opinion: On Facebook and privacy

John Merakovsky, managing director for Experian Marketing Services in Asia-Pacific, discusses the European Commission's plan to clamp down on Facebook's privacy settings (or lack thereof).

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VIDEO: Yahoo to focus on personalised content in 2012: Rose Tsou
Dec 15, 2011
Racheal Lee

VIDEO: Yahoo to focus on personalised content in 2012: Rose Tsou

SINGAPORE - Rose Tsou, managing director, says Yahoo Asia-Pacific is planning a number of new initiatives in line with its philosophy of personalising and localising its content around the world.

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Mobile takes Shopping to a New Level
Dec 15, 2011
Rohit Dadwal

Mobile takes Shopping to a New Level

Go to any shopping centre these days and you can see how mobile devices have become an essential part of the retail experience. Mobile technology has changed the way consumers make purchase ...

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Five things you need to know about technology marketing in the innovation age
Dec 14, 2011
Heidi Sinclair

Five things you need to know about technology marketing in the innovation age

Heidi Sinclair, president of global technology, Weber Shandwick (and former chief communications officer for the Bill & Melinda Gates Foundation), shares her insights about technology marketing in the innovation age.

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Opinion: You can run but you can't hide from social, CSR
Dec 14, 2011

Opinion: You can run but you can't hide from social, CSR

John Sinke (pictured), regional marketing manager for Asia at derivatives dealer CMC Markets in Singapore, looks at how social media and online activism will force companies to embrace CSR and become truly transparent.

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Traditional advertising fails on the Internet.
Dec 10, 2011
Mike Fromowitz

Traditional advertising fails on the Internet.

Despite robust growth, the market share of internet advertising in both Hong Kong and Japan is about 10 percent. Singapore’s internet advertising market share, as a portion of its total advertising...

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VIDEO: Mauricio Sabogal on why Mediabrands’ cluster structure is working
Dec 8, 2011
Unknown Unknown

VIDEO: Mauricio Sabogal on why Mediabrands’ cluster structure is working

SINGAPORE – President of world markets at Mediabrands, UM and Initiative Mauricio Sabogal, tells Campaign that the network’s cluster structure is already paying off with business wins.

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How to use mobile advertising for successful market penetration
Dec 8, 2011
Fabrizio Caruso

How to use mobile advertising for successful market penetration

Fabrizio Caruso, regional managing director for Out There Media gives some insight on using mobile to break into the Asia-Pacific market.

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Opinion: People are people, even in social media
Dec 8, 2011
Fredrik Sarnblad

Opinion: People are people, even in social media

Fredrik Sarnblad, planning director of BBH Asia-Pacific, reacts to a report by TNS that Brits just don't want to interact with brands online.

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CAMPAIGN TV: Omnicom's Cupples on payment by success
Dec 7, 2011
Magz Osborne

CAMPAIGN TV: Omnicom's Cupples on payment by success

ASIA-PACIFIC - In the third of a four-part series looking at Asia's changing media landscape, Omnicom Media Group Asia CEO Barry Cupples says he expects a lot from 2012 and hopes it's the year agencies start earning based on success.

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OPINION: OOH growth in Southeast Asia to double global average
Dec 6, 2011
Bala Pomaleh

OPINION: OOH growth in Southeast Asia to double global average

Bala Pomaleh, CEO of Posterscope in Malaysia and Singapore, looks at common catalysts that fuel the growth of OOH in the region, and more specifically SEA where growth projections are double the global average.

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Digital Thinkers: Christopher Brewer, regional marketing performance services and solutions director, MRM
Dec 6, 2011
Staff Reporters

Digital Thinkers: Christopher Brewer, regional marketing performance services and solutions director, MRM

Christopher Brewer, MRM's Regional Marketing Performance services and solutions director, finds that performance should be a crucial part of every agency's planning process.

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Digital Thinkers: Neil Hudspeth, regional digital director, Leo Burnett Asia Pacific
Dec 6, 2011
Staff Reporters

Digital Thinkers: Neil Hudspeth, regional digital director, Leo Burnett Asia Pacific

Neil Hudspeth, as regional digital director, Leo Burnett Asia Pacific, feels agencies and clients shouldn't get distracted by technology from the importance of understanding the audience.

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Digital Thinkers: Paul Soon, regional director, XM Asia-Pacific
Dec 6, 2011
Staff Reporters

Digital Thinkers: Paul Soon, regional director, XM Asia-Pacific

Paul Soon, regional director, XM Asia-Pacific and director, digital, JWT Asia Pacific / XM Asia Pacific, believes usability and meaningful use of technology will be key factors in 2012's digital marketing campaigns.

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VIDEO: Lowe's Tony Wright shares a global perspective
Dec 6, 2011
Unknown Unknown

VIDEO: Lowe's Tony Wright shares a global perspective

In an exclusive interview with Campaign Asia Pacific, Lowe & Partners Worldwide chairman Tony Wright explains why demographics are destiny, and the importance of the everyday luxury effect in a recession.

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VIDEO: Douglas Faudet on DDB's Southeast Asia aspirations
Dec 1, 2011
Unknown Unknown

VIDEO: Douglas Faudet on DDB's Southeast Asia aspirations

Vice chairman DDB Asia Pacific Douglas Faudet explains how they are taking the network to the next level in Southeast Asia.

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