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Agencies: Please just say 'no' to exploitative payment terms
Dec 12, 2019
Oliver McAteer

Agencies: Please just say 'no' to exploitative payment terms

Why isn't it that simple? You're being used as a creative bank to make brands' bottom line look good.

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Should agencies do more together to stand up to unreasonable client demands?
Dec 11, 2019
Sara Spary

Should agencies do more together to stand up to unreasonable client demands?

AB InBev is reported to be running cost-cutting 'auction' for global media review.

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5 best PR campaigns of the decade: Allison+Partners MD
Dec 11, 2019
Surekha Ragavan

5 best PR campaigns of the decade: Allison+Partners MD

APAC MD Serina Tan on her favourite APAC campaigns of the last 10 years.

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Inside the fabulously frenetic mind of BBDO's David Lubars
Dec 9, 2019
Lindsay Stein

Inside the fabulously frenetic mind of BBDO's David Lubars

The global creative leader has been at BBDO for 15 years - and he still has much more to do.

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Why emerging designer handbags are having better luck in China than big luxury
Dec 9, 2019
Wenzhuo Wu

Why emerging designer handbags are having better luck in China than big luxury

To navigate the Chinese market, emerging brands must speak to local consumers, build genuine brand relevance and deliver exclusive experiences.

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'I wish the industry could have raised issues such as climate change'
Dec 9, 2019
Campaign India Team

'I wish the industry could have raised issues such as climate change'

Campaign India asked Tourism Australia's Nishant Kashikar about the past decade and skills he wants for the future.

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The future is short: How pithy clips are taking over social video
Dec 9, 2019
Penry Price

The future is short: How pithy clips are taking over social video

A look at TikTok's rise and other brands' quick-hitting successes.

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The risk in China’s huge influencer economy
Dec 8, 2019
Wenzhuo Wu

The risk in China’s huge influencer economy

Recent stumbles by KOL facilitators in China show the market is still fluid.

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Advertising's alcohol dilemma: how not to be merry at Xmas
Dec 8, 2019
Matt Adams

Advertising's alcohol dilemma: how not to be merry at Xmas

Havas Media UK CEO Matt Adams got a big response this summer when he wrote about giving up alcohol. Now he returns to the subject as Christmas looms.

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'Keeping the user before the message - wish this came to me earlier'
Dec 8, 2019
Campaign India Team

'Keeping the user before the message - wish this came to me earlier'

Campaign India asked FCB Ulka's Swati Bhattacharya to reflect on the past 10 years and the next decade to come

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The truth about well-being in our industry
Dec 5, 2019
Suki Thompson

The truth about well-being in our industry

Many agencies are still failing to address the well-being of their people and only pay lip service to mental health.

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The first 100 days: what the new CMO of WeWork needs to do
Dec 5, 2019
Marc Brown

The first 100 days: what the new CMO of WeWork needs to do

Maurice Lévy has a task on his hands to help turn around the shared workspace company. Here's the approach he should take.

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How emotional AI can benefit businesses
Dec 5, 2019
Dr Min Sun

How emotional AI can benefit businesses

Evolving AI to understand human emotions will be useful to all kinds of businesses—especially in the retail space—but interpretation and accuracy remain challenges.

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Google founders step back... but remain in control
Dec 4, 2019
Omar Oakes

Google founders step back... but remain in control

Larry Page and Sergey Brin have a stellar track record in accumulating wealth and power while trying to avoid accountability.

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Elevating in-store experiences through storytelling and technology
Dec 4, 2019
Sanne Drogtrop

Elevating in-store experiences through storytelling and technology

The benefits of retail experiential over media buying may be more powerful than many brands realise, says Mediamonks' Shanghai executive producer.

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Alexa, stop being so compliant
Nov 28, 2019
Marcos Angelides

Alexa, stop being so compliant

To help our children learn appropriate communication, voice assistants need to start thinking about etiquette.

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Why more regulation on social media offers opportunities for brands
Nov 26, 2019
Mobbie Nazir

Why more regulation on social media offers opportunities for brands

Brands should stay ahead of the curve because, make no mistake, regulation is coming.

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10 KOL marketing trends in China for 2020
Nov 25, 2019
Jessica Rapp

10 KOL marketing trends in China for 2020

With 2019 rapidly drawing to a close, brands and marketers will be planning ahead to 2020 and beyond. Here are some influencer trends to watch.

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Why cyber crisis communications need more than tech to succeed
Nov 25, 2019
Ben Richardson

Why cyber crisis communications need more than tech to succeed

Head of Asia at Finsbury on the role of emotional thinking during a tech crisis.

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Grueling pitch conditions to stay until marketers shift disrespectful power dynamic
Nov 24, 2019
Nancy Hill

Grueling pitch conditions to stay until marketers shift disrespectful power dynamic

The fact of the matter is the clients hold all the cards. They always have, says the CEO of Media Sherpas.

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