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What we'd eliminate from our jobs if we could: Industry pros confess
Oct 3, 2019
Staff Reporters

What we'd eliminate from our jobs if we could: Industry pros confess

Time sheets, link tests, briefs... who needs them? Heck, we could even do without 'showing up', says one industry leader.

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Keeping pace with... Google's Tara Mckenty
Sep 30, 2019
Jessica Goodfellow

Keeping pace with... Google's Tara Mckenty

WATCH: Solving diversity challenges, role models, overhyped trends and more. The APAC Brand Studio creative lead tackles it all.

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What goes into glass ceilings, and how to smash them
Sep 30, 2019
Staff Reporters

What goes into glass ceilings, and how to smash them

WATCH: Merlee Cruz-Jayme talks about the biggest component of glass ceilings and the challenges in breaking all types of them.

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Mining your 'emotional data'
Sep 27, 2019
Staff Reporters

Mining your 'emotional data'

WATCH: Josy Paul says in noise of data and research, creatives must remember to dig deep within for inspiration.

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I was told to 'dial down' my homosexuality
Sep 24, 2019
Anonymous

I was told to 'dial down' my homosexuality

UNTOLD STORIES: A planner shares his experience of being queer and trying to build a career.

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How to migrate to IAB's new video standards
Sep 23, 2019
Michael Tuminello

How to migrate to IAB's new video standards

The Internet Advertising Bureau overhauled video advertising templates in June, 10 years after releasing VPAID. Here's how to navigate the transition with as little headache as possible.

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Systems thinking: a new lens on complexity
Sep 19, 2019
Mitchell Tan

Systems thinking: a new lens on complexity

The approach promises deeper and clearer insights on complex societal interactions that impact the relationships between people and all kinds of products and services.

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Modern dating in adland
Sep 18, 2019
Tim West

Modern dating in adland

The industry seems to have gone the way of modern dating apps, with little interaction, one night stands and no eye for long-term relationships. Can that be remedied?

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How this one lesson from TV can make your digital budget work harder
Sep 17, 2019
Angeline Lodhia

How this one lesson from TV can make your digital budget work harder

Advertisers should rediscover the lost art of capitalising on adstock theory, according to InSkin Media's APAC GM.

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The soul-feeding habits of 6 leading creative minds
Sep 16, 2019
Staff

The soul-feeding habits of 6 leading creative minds

Ahead of the Spikes Asia Festival of Creativity, two jury presidents and four top global creatives reveal their daily routines. Do yours stifle creativity or enable it to flourish?

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'It works because it's Louis f*cking Vuitton': Adland's take on the latest fashion ads
Sep 12, 2019
Staff Reporters

'It works because it's Louis f*cking Vuitton': Adland's take on the latest fashion ads

Fashion houses rarely turn to ad agencies for their campaigns, yet the style and imagery they use is rich inspiration for creatives. So what does adland think of the latest crop of fashion ads?

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Time for a reboot at GroupM, again?
Sep 12, 2019
Gideon Spanier

Time for a reboot at GroupM, again?

The business has struggled to articulate its purpose in a changed market or even why it needs to exist as a brand.

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Planning for privacy
Sep 12, 2019
Justin Peyton

Planning for privacy

"If we stop focusing on next quarter and instead consider what is likely to occur in a few years’ time, it becomes easier to take decisive steps."

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Consumer data concerns: Let’s admit there’s a problem
Sep 11, 2019
Pieter de Zwart

Consumer data concerns: Let’s admit there’s a problem

The status quo isn't working. Time to give users real control over the data they share and end the game of Whac-A-Mole between advertisers, browsers and users.

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The changes luxury brands need to make in China
Sep 9, 2019
Daniel Langer

The changes luxury brands need to make in China

Very few brands tell their story right, and even fewer are excellent in providing a “branded experience” along all touchpoints of the customer journey.

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'Dynamic creative': best tactics for performance marketing
Sep 6, 2019
Sven Lubek

'Dynamic creative': best tactics for performance marketing

Tips to up your game and successfully execute using DCO.

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Be direct with consumers
Sep 2, 2019
Mark Hadfield

Be direct with consumers

Adopting insurgent behaviour is a brand's path to success in economically challenging times.

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The power of friction for brands in a frictionless world
Aug 29, 2019
Matt Holt

The power of friction for brands in a frictionless world

Seamless brand experiences risk being forgettable; sometimes it pays to throw in a few well-placed obstacles.

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What can online advertising companies learn from out-of-home?
Aug 28, 2019
Angeline Lodhia

What can online advertising companies learn from out-of-home?

The GM of Inskin Media argues against the received wisdom that OOH is for brand-building while digital is not. The problem, she asserts, is the industry selling itself short.

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How brands can stay meaningful in China’s agnostic ecommerce arena
Aug 27, 2019
Dennis Potgraven

How brands can stay meaningful in China’s agnostic ecommerce arena

Ecommerce can make Chinese consumers apathetic toward brand differences, but it’s also an opportunity for Chinese marketers to take the lead in a new era of brand-building.

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