Why isn't it that simple? You're being used as a creative bank to make brands' bottom line look good.
AB InBev is reported to be running cost-cutting 'auction' for global media review.
APAC MD Serina Tan on her favourite APAC campaigns of the last 10 years.
The global creative leader has been at BBDO for 15 years - and he still has much more to do.
To navigate the Chinese market, emerging brands must speak to local consumers, build genuine brand relevance and deliver exclusive experiences.
Campaign India asked Tourism Australia's Nishant Kashikar about the past decade and skills he wants for the future.
A look at TikTok's rise and other brands' quick-hitting successes.
Recent stumbles by KOL facilitators in China show the market is still fluid.
Havas Media UK CEO Matt Adams got a big response this summer when he wrote about giving up alcohol. Now he returns to the subject as Christmas looms.
Campaign India asked FCB Ulka's Swati Bhattacharya to reflect on the past 10 years and the next decade to come
Many agencies are still failing to address the well-being of their people and only pay lip service to mental health.
Maurice Lévy has a task on his hands to help turn around the shared workspace company. Here's the approach he should take.
Evolving AI to understand human emotions will be useful to all kinds of businesses—especially in the retail space—but interpretation and accuracy remain challenges.
Larry Page and Sergey Brin have a stellar track record in accumulating wealth and power while trying to avoid accountability.
The benefits of retail experiential over media buying may be more powerful than many brands realise, says Mediamonks' Shanghai executive producer.
To help our children learn appropriate communication, voice assistants need to start thinking about etiquette.
Brands should stay ahead of the curve because, make no mistake, regulation is coming.
With 2019 rapidly drawing to a close, brands and marketers will be planning ahead to 2020 and beyond. Here are some influencer trends to watch.
Head of Asia at Finsbury on the role of emotional thinking during a tech crisis.
The fact of the matter is the clients hold all the cards. They always have, says the CEO of Media Sherpas.