Time sheets, link tests, briefs... who needs them? Heck, we could even do without 'showing up', says one industry leader.
WATCH: Solving diversity challenges, role models, overhyped trends and more. The APAC Brand Studio creative lead tackles it all.
WATCH: Merlee Cruz-Jayme talks about the biggest component of glass ceilings and the challenges in breaking all types of them.
WATCH: Josy Paul says in noise of data and research, creatives must remember to dig deep within for inspiration.
UNTOLD STORIES: A planner shares his experience of being queer and trying to build a career.
The Internet Advertising Bureau overhauled video advertising templates in June, 10 years after releasing VPAID. Here's how to navigate the transition with as little headache as possible.
The approach promises deeper and clearer insights on complex societal interactions that impact the relationships between people and all kinds of products and services.
The industry seems to have gone the way of modern dating apps, with little interaction, one night stands and no eye for long-term relationships. Can that be remedied?
Advertisers should rediscover the lost art of capitalising on adstock theory, according to InSkin Media's APAC GM.
Ahead of the Spikes Asia Festival of Creativity, two jury presidents and four top global creatives reveal their daily routines. Do yours stifle creativity or enable it to flourish?
Fashion houses rarely turn to ad agencies for their campaigns, yet the style and imagery they use is rich inspiration for creatives. So what does adland think of the latest crop of fashion ads?
The business has struggled to articulate its purpose in a changed market or even why it needs to exist as a brand.
"If we stop focusing on next quarter and instead consider what is likely to occur in a few years’ time, it becomes easier to take decisive steps."
The status quo isn't working. Time to give users real control over the data they share and end the game of Whac-A-Mole between advertisers, browsers and users.
Very few brands tell their story right, and even fewer are excellent in providing a “branded experience” along all touchpoints of the customer journey.
Tips to up your game and successfully execute using DCO.
Adopting insurgent behaviour is a brand's path to success in economically challenging times.
Seamless brand experiences risk being forgettable; sometimes it pays to throw in a few well-placed obstacles.
The GM of Inskin Media argues against the received wisdom that OOH is for brand-building while digital is not. The problem, she asserts, is the industry selling itself short.
Ecommerce can make Chinese consumers apathetic toward brand differences, but it’s also an opportunity for Chinese marketers to take the lead in a new era of brand-building.