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MediaTV Christmas special: The dream job question
Dec 17, 2009
Staff Reporters

MediaTV Christmas special: The dream job question

ASIA-PACIFIC - In MediaTV's final Christmas special, we ask the industry's most prominent players what their dream job would be.

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MediaTV Christmas special: The dream job question
Dec 17, 2009
Staff Reporters

MediaTV Christmas special: The dream job question

ASIA-PACIFIC - In MediaTV's final Christmas special, we ask the industry's most prominent players what their dream job would be.

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MediaTV Christmas special: The superpower question
Dec 16, 2009
Staff Reporters

MediaTV Christmas special: The superpower question

ASIA-PACIFIC - We asked the industry's best and brightest what superpower they would have.

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MediaTV Christmas special: The superpower question
Dec 16, 2009
Staff Reporters

MediaTV Christmas special: The superpower question

ASIA-PACIFIC - We asked the industry's best and brightest what superpower they would have.

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MediaTV Christmas special: Industry leaders on the spot
Dec 15, 2009
Staff Reporters

MediaTV Christmas special: Industry leaders on the spot

ASIA-PACIFIC - See what happened when we posed our toughest questions to the industry's best and brightest.

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MediaTV Christmas special: Industry leaders on the spot
Dec 15, 2009
Staff Reporters

MediaTV Christmas special: Industry leaders on the spot

ASIA-PACIFIC - See what happened when we posed our toughest questions to the industry's best and brightest.

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MediaTV: Singapore Tourism Board's marketing strategy
Dec 13, 2009
Staff Reporters

MediaTV: Singapore Tourism Board's marketing strategy

ASIA-PACIFIC - Assistant chief executive at Singapore Tourism Board (STB) Ken Low says STB is in the process of overhauling its digital initiatives in order to strengthen digital to become the "core" of its marketing activities.

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MediaTV: Singapore Tourism Board's marketing strategy
Dec 13, 2009
Staff Reporters

MediaTV: Singapore Tourism Board's marketing strategy

ASIA-PACIFIC - Assistant chief executive at Singapore Tourism Board (STB) Ken Low says STB is in the process of overhauling its digital initiatives in order to strengthen digital to become the "core" of its marketing activities.

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MediaTV: Mandarin Oriental's marketing strategy
Nov 22, 2009
Staff Reporters

MediaTV: Mandarin Oriental's marketing strategy

ASIA-PACIFIC - In the first part of MediaTV's series on travel and tourism brands' marketing strategies, chief marketing officer of the Mandarin Oriental Hotel Group Michael Hobson says the biggest change the industry faces is the growing role of technology because of the power it gives to consumers and its role in strengthening the market's focus on CRM.

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MediaTV: Mandarin Oriental's marketing strategy
Nov 22, 2009
Staff Reporters

MediaTV: Mandarin Oriental's marketing strategy

ASIA-PACIFIC - In the first part of MediaTV's series on travel and tourism brands' marketing strategies, chief marketing officer of the Mandarin Oriental Hotel Group Michael Hobson says the biggest change the industry faces is the growing role of technology because of the power it gives to consumers and its role in strengthening the market's focus on CRM.

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MediaTV: Ken Mandel in the Yahoo Big Idea Chair
Nov 4, 2009
Staff Reporters

MediaTV: Ken Mandel in the Yahoo Big Idea Chair

ASIA-PACIFIC - Ken Mandel, vice-president and managing director of Yahoo Southeast Asia, says digital marketing in Asia lags behind the West, but is improving as marketers learn that integration can happen with every campaign they run.

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MediaTV: Ken Mandel in the Yahoo Big Idea Chair
Nov 4, 2009
Staff Reporters

MediaTV: Ken Mandel in the Yahoo Big Idea Chair

ASIA-PACIFIC - Ken Mandel, vice-president and managing director of Yahoo Southeast Asia, says digital marketing in Asia lags behind the West, but is improving as marketers learn that integration can happen with every campaign they run.

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MediaTV: Luxury, consumers and the recession - the full series
Oct 29, 2009
Staff Reporters

MediaTV: Luxury, consumers and the recession - the full series

ASIA-PACIFIC - In the past 12 months, consumers have drastically altered their spending patterns and their relationship with luxury brands. In a series that examines luxury brands' marketing strategies, MediaTV aimed to find out from key executives how these brands are reacting.

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MediaTV: Luxury, consumers and the recession - the full series
Oct 29, 2009
Staff Reporters

MediaTV: Luxury, consumers and the recession - the full series

ASIA-PACIFIC - In the past 12 months, consumers have drastically altered their spending patterns and their relationship with luxury brands. In a series that examines luxury brands' marketing strategies, MediaTV aimed to find out from key executives how these brands are reacting.

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VIDEO: David Jones on Euro's growth strategy
Oct 27, 2009
Staff Reporters

VIDEO: David Jones on Euro's growth strategy

HONG KONG - David Jones, Euro RSCG's global chief executive, discusses the agency's focus on China market and the strategy to boost its digital offering in the region.

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VIDEO: David Jones on Euro's growth strategy
Oct 27, 2009
Staff Reporters

VIDEO: David Jones on Euro's growth strategy

HONG KONG - David Jones, Euro RSCG's global chief executive, discusses the agency's focus on China market and the strategy to boost its digital offering in the region.

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VIDEO: David Jones on Euro's growth strategy
Oct 27, 2009
Staff Reporters

VIDEO: David Jones on Euro's growth strategy

HONG KONG - David Jones, Euro RSCG's global chief executive, discusses the agency's focus on China market and the strategy to boost its digital offering in the region.

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MediaTV: IWC's luxury strategy
Oct 26, 2009
Staff Reporters

MediaTV: IWC's luxury strategy

ASIA-PACIFIC - In the fifth part of Media's series on luxury brands' marketing strategies, Goris Verburg, general manager of the International Watch Company (IWC) Southeast Asia, says the company is keen to grow its brand in Asia's emerging markets before these markets develop luxury brands of their own.

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MediaTV: IWC's luxury strategy
Oct 26, 2009
Staff Reporters

MediaTV: IWC's luxury strategy

ASIA-PACIFIC - In the fifth part of Media's series on luxury brands' marketing strategies, Goris Verburg, general manager of the International Watch Company (IWC) Southeast Asia, says the company is keen to grow its brand in Asia's emerging markets before these markets develop luxury brands of their own.

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VIDEO: Steve Forbes vows to keep online content free
Oct 15, 2009
Staff Reporters

VIDEO: Steve Forbes vows to keep online content free

ASIA-PACIFIC - In an exclusive interview with Media, global media magnate Steve Forbes has indicated that his publications will not be erecting paywalls because he believes paid content will not translate into a "major source of revenue".

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