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5 of Asia's top media chiefs name their biggest challenges
Feb 19, 2019
Staff Reporters

5 of Asia's top media chiefs name their biggest challenges

Ahead of Campaign360, our flagship conference themed around the value of media, we asked five media agency heads to share their thoughts on the most testing issues facing their business.

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Why first-place bidding is catching on in programmatic: two views
Dec 11, 2018
Staff Reporters

Why first-place bidding is catching on in programmatic: two views

Asia-based leaders from a DSP and an SSP weigh-in on the growing movement towards paying exactly what you bid in programmatic auctions.

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Agency voices: Regional leaders look forward
Oct 10, 2018
Staff Reporters

Agency voices: Regional leaders look forward

We asked four APAC-based agency-network heads to comment for our special 50th anniversary issue.

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David Guerrero: 'We're wrong to put blind faith in technology'
Mar 26, 2018
Staff Reporters

David Guerrero: 'We're wrong to put blind faith in technology'

We automatically trust technology while forgetting that it, too, is as fallible as humans are, says David Guerrero, the creative chairman of BBDO Guerrero.

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Forget quotas, balanced slate needed for diversity: Economist at Cannes
Jun 30, 2016
Staff Reporters

Forget quotas, balanced slate needed for diversity: Economist at Cannes

Diversity, technology and sustainability dominated the discussion at the final Wake Up with The Economist panel session at Cannes.

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Q&A: Outspoken Spikes Design Jury president Stefan Sagmeister
Aug 18, 2014
Staff Reporters

Q&A: Outspoken Spikes Design Jury president Stefan Sagmeister

With Spikes Asia 2014 around the corner, Stefan Sagmeister (pictured), the festival's Design jury president, shares his outsider's perspective on the current state of the advertising industry.

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Big data: Broader picture enables greater focus
Mar 21, 2014
Staff Reporters

Big data: Broader picture enables greater focus

MARKETERS FORUM: With a wide range of data and analytics platforms on offer, how do marketers turn captured information into actionable insights and how important is it to their creative process?

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Are marketers failing Facebook?
Jan 20, 2014
Staff Reporters

Are marketers failing Facebook?

MEDIA DEBATE: Forrester’s controversial report ‘Facebook is failing marketers’ may make some key points, but by and large many experts agree the report was bold and flashy but not entirely true.

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What if ad concepts could talk smack?
Nov 6, 2013
Staff Reporters

What if ad concepts could talk smack?

If ad concepts on a conference room wall could talk, would they engage in a healthy exchange of ideas? No, more likely this would happen.

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Collaboration: Keep creative agencies in the loop
Nov 6, 2013
Staff Reporters

Collaboration: Keep creative agencies in the loop

MEDIA DEBATE: Tempting as it is to hold new innovations close to the chest, experts agree media agencies should work harder to share insights with their creative counterparts

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Short videos the new sharing medium
Aug 20, 2013
Staff Reporters

Short videos the new sharing medium

MEDIA TALK: Vine and now Instagram Video are making social video more than a niche. Where do brands fit in?

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Big Data: Agencies in competition with tech firms
Aug 6, 2013
Staff Reporters

Big Data: Agencies in competition with tech firms

Big data players such as IBM and Oracle are reaching out to CMOs after investing in marketing services. Should agencies in Asia be concerned and what can they do about it?

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Sustained commitment the test of CSR
Jul 23, 2013
Staff Reporters

Sustained commitment the test of CSR

MARKETERS FORUM: With the rising popularity of cause-driven advertising, everyone has a reason for giving. But what makes a CSR campaign authentic and what is just commercial greenwashing?

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Paid, owned and earned just more silos
Jul 10, 2013
Staff Reporters

Paid, owned and earned just more silos

MEDIA DEBATE: Despite all the buzz surrounding POE media, when asked if clients and agencies should organise their teams around these three disciplines the resounding answer seems to be ‘No’

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Media debate: When and where TV-online integration makes sense
Jun 5, 2013
Staff Reporters

Media debate: When and where TV-online integration makes sense

Media agencies have started to integrate online and broadcast TV teams, but does this only make sense in markets like China, where online video viewership has far outstripped TV?

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Marketer's Forum: Marketing across the gender gap
Mar 15, 2013
Staff Reporters

Marketer's Forum: Marketing across the gender gap

With men buying skincare products and women spending on cars, gadgets and alcohol, gender-specific consumption is narrowing globally. Is marketing in Asia ready for this?

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MEDIA DEBATE: Foreign channels fight in a tight space
Feb 18, 2013
Staff Reporters

MEDIA DEBATE: Foreign channels fight in a tight space

Last year saw the withdrawal of both the BBC and Turner channels from India in the face of extremely stiff competition. Is there still a place for foreign pay-TV entertainment?

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MEDIA DEBATE: Defining trends for digital in 2013
Jan 7, 2013
Staff Reporters

MEDIA DEBATE: Defining trends for digital in 2013

Clients are admitting to knowledge gaps when it comes to digital. That means agencies have even more responsibility to take the lead.

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MEDIA DEBATE: What will be the key digital developments in 2013?
Dec 20, 2012
Staff Reporters

MEDIA DEBATE: What will be the key digital developments in 2013?

As 2012 draws to a close, three pundits from different areas of the industry present the trends they believe are likely to shape digital media over the coming year.

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MEDIA TALK: 'Do not track' feature threatens data mining
Nov 19, 2012
Staff Reporters

MEDIA TALK: 'Do not track' feature threatens data mining

As the ‘Do not track’ header gathers steam, the ad industry makes a stand against a setback for online marketing.

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