Ahead of Campaign360, our flagship conference themed around the value of media, we asked five media agency heads to share their thoughts on the most testing issues facing their business.
Asia-based leaders from a DSP and an SSP weigh-in on the growing movement towards paying exactly what you bid in programmatic auctions.
We asked four APAC-based agency-network heads to comment for our special 50th anniversary issue.
We automatically trust technology while forgetting that it, too, is as fallible as humans are, says David Guerrero, the creative chairman of BBDO Guerrero.
Diversity, technology and sustainability dominated the discussion at the final Wake Up with The Economist panel session at Cannes.
With Spikes Asia 2014 around the corner, Stefan Sagmeister (pictured), the festival's Design jury president, shares his outsider's perspective on the current state of the advertising industry.
MARKETERS FORUM: With a wide range of data and analytics platforms on offer, how do marketers turn captured information into actionable insights and how important is it to their creative process?
MEDIA DEBATE: Forrester’s controversial report ‘Facebook is failing marketers’ may make some key points, but by and large many experts agree the report was bold and flashy but not entirely true.
If ad concepts on a conference room wall could talk, would they engage in a healthy exchange of ideas? No, more likely this would happen.
MEDIA DEBATE: Tempting as it is to hold new innovations close to the chest, experts agree media agencies should work harder to share insights with their creative counterparts
MEDIA TALK: Vine and now Instagram Video are making social video more than a niche. Where do brands fit in?
Big data players such as IBM and Oracle are reaching out to CMOs after investing in marketing services. Should agencies in Asia be concerned and what can they do about it?
MARKETERS FORUM: With the rising popularity of cause-driven advertising, everyone has a reason for giving. But what makes a CSR campaign authentic and what is just commercial greenwashing?
MEDIA DEBATE: Despite all the buzz surrounding POE media, when asked if clients and agencies should organise their teams around these three disciplines the resounding answer seems to be ‘No’
Media agencies have started to integrate online and broadcast TV teams, but does this only make sense in markets like China, where online video viewership has far outstripped TV?
With men buying skincare products and women spending on cars, gadgets and alcohol, gender-specific consumption is narrowing globally. Is marketing in Asia ready for this?
Last year saw the withdrawal of both the BBC and Turner channels from India in the face of extremely stiff competition. Is there still a place for foreign pay-TV entertainment?
Clients are admitting to knowledge gaps when it comes to digital. That means agencies have even more responsibility to take the lead.
As 2012 draws to a close, three pundits from different areas of the industry present the trends they believe are likely to shape digital media over the coming year.
As the ‘Do not track’ header gathers steam, the ad industry makes a stand against a setback for online marketing.