Campaign TV's 'Building Asia's media talent' video series this week sees Chris Ryan, CEO Hong Kong, and international client director (Asia-Pacific), Isobar, addressing more of the talent-related challenges facing the media industry in Asia.
ASIA-PACIFIC - Chris Ryan, the newly-appointed international client director (Asia-Pacific) at Isobar, says the media space in Asia is being challenged by issues of talent retention, digital transparency, and 'convergence'.
Adam Zecha, head of sales for Southeast Asia, ESPN Star Sports, describes the current environment of sports marketing in Asia.
HONG KONG - After helping CSL to win 'Asia's Best Brand' at the recent CMO Asia Awards, the mobile network operator's own chief marketing officer Mark Liversidge talks to Campaign about its multi-brand strategy, and how the 4G platform represents the "dawn of a new generation" for advertisers.
ASIA-PACIFIC - Cecilia Chan, marketing director for Lenovo Hong Kong, Taiwan and Korea, talks to Campaign about how the notebook manufacturer is hoping to build business momentum in the region.