SINGAPORE - In an era overloaded with data and insights, agencies and brands need to know the goal they want to achieve before collecting the information, SMG’s John Sheehy said in an interview with Campaign Asia-Pacific.
SINGAPORE - Dentsu has established a new digital agency in Singapore, Dentsu Mobius, in a move to expand its digital offering across Southeast Asia.
SEOUL - Home appliance manufacturer Samsung Electronics has launched a Facebook campaign entitled 'Samsung Smart Park' to get consumers to experience their electronic products in a fun way.
SINGAPORE - The healthcare industry can learn from the retail and FMCG industries as the latter’s marketing strategies in the healthcare sector is getting ever more dynamic.
SINGAPORE - Mobile is one of Microsoft Advertising's biggest priorities moving forward, alongside its continued focus on forging strategic partnerships.
SINGAPORE - Rose Tsou, managing director, says Yahoo Asia-Pacific is planning a number of new initiatives in line with its philosophy of personalising and localising its content around the world.