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Giving meaning to data: SMG's John Sheehy
Jun 27, 2012
Racheal Lee

Giving meaning to data: SMG's John Sheehy

SINGAPORE - In an era overloaded with data and insights, agencies and brands need to know the goal they want to achieve before collecting the information, SMG’s John Sheehy said in an interview with Campaign Asia-Pacific.

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Video: Dentsu expands digital presence in Southeast Asia
May 31, 2012
Racheal Lee

Video: Dentsu expands digital presence in Southeast Asia

SINGAPORE - Dentsu has established a new digital agency in Singapore, Dentsu Mobius, in a move to expand its digital offering across Southeast Asia.

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Video: Samsung turns its products into a virtual theme park
May 10, 2012
Racheal Lee

Video: Samsung turns its products into a virtual theme park

SEOUL - Home appliance manufacturer Samsung Electronics has launched a Facebook campaign entitled 'Samsung Smart Park' to get consumers to experience their electronic products in a fun way.

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INTERVIEW: Healthcare industry should learn from retail, FMCG industries
Apr 9, 2012
Racheal Lee

INTERVIEW: Healthcare industry should learn from retail, FMCG industries

SINGAPORE - The healthcare industry can learn from the retail and FMCG industries as the latter’s marketing strategies in the healthcare sector is getting ever more dynamic.

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INTERVIEW: Microsoft Advertising focusing on partnerships, mobile
Mar 1, 2012
Racheal Lee

INTERVIEW: Microsoft Advertising focusing on partnerships, mobile

SINGAPORE - Mobile is one of Microsoft Advertising's biggest priorities moving forward, alongside its continued focus on forging strategic partnerships.

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VIDEO: Yahoo to focus on personalised content in 2012: Rose Tsou
Dec 15, 2011
Racheal Lee

VIDEO: Yahoo to focus on personalised content in 2012: Rose Tsou

SINGAPORE - Rose Tsou, managing director, says Yahoo Asia-Pacific is planning a number of new initiatives in line with its philosophy of personalising and localising its content around the world.

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