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Brand safety on a global scale and in real-time
Mar 16, 2017
Niall Hogan

Brand safety on a global scale and in real-time

A global marketplace needs smarter, more dynamic tools to prevent ads appearing next to unsavoury content.

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Viewability, while crucial, is not enough
Feb 6, 2017
Niall Hogan

Viewability, while crucial, is not enough

P&G's call to action on digital advertising signals needed changes on viewability and transparency. Niall Hogan of Integral Ad Science offers four more factors the industry should be focusing on.

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