Our resident supergeek reports on life with the Pebble.
We at Campaign Asia-Pacific love PR folks. Really, we do! But we do wade through a lot of press releases, and some of them, well...have a look.
HONG KONG - Although marketers are embracing digital as a mainstream medium, there is still a gap between their approach and how customers are actually consuming paid, owned and earned media, according to Jerry Smith, regional president of OgilvyOne Asia.
ASIA-PACIFIC - The hardest thing about managing social media across a global company like Lenovo is trying to stop eager beaver offices from rushing to establish Lenovo brand pages on every platform out there, according to Roderick Strother, director of the manufacturer's Digital and Social Centre of Excellence (DSCoE).
ASIA-PACIFIC: Digital marketing talent is in high demand across the region, but part of the reason companies are finding it so hard to recruit talent is that their stated requirements are at odds with the actual job offered, according to recruitment firm Randstad.
Two days ago, Instagram “divorced” itself from Twitter by no longer allowing its images to be viewed within Tweets. Users now have to click through to Instagram’s site in order to view the images. Twitter responded by adding Instagram-like photo filters to its mobile app.
SYDNEY - In the wake of global negative backlash following a prank call by radio DJ Mel Greig and Michael Christian, Southern Cross Austreo (SCA) has voluntarily and indefinitely suspended the duo's show and all advertising across its 2Day FM Sydney station.
Gamification is starting to move from leading edge to the mass market, but to be effective it has to grow beyond the current spate of gamified apps, of which 80 per cent will fail by 2014, according to a recent report by Gartner.
HONG KONG – “Too much work for too little” was the feedback producers gave channel owners at yesterday’s FormatsAsia conference at the Foreign Correspondents Club in Hong Kong.
ASIA-PACIFIC - As bricks-and-mortar retailers find it harder to compete with the lower prices, loyalty discounts and even global free shipping offered by online rivals, retail space is under pressure to evolve.
The days of “data pukers”, as Google’s digital marketing evangelist Avinash Kaushik terms them, are numbered as clients demand greater simplicity.
Following the success of R/GA at Cannes with the Nike Fuel Band, the prospect of fusing digital agency work with product development is proving a hot topic, grounded in the need for agencies to create new revenue streams.
HONG KONG – Speaking at SES Hong Kong, Ali (Alastair) Bullock, former global online and social marketing manager for Cathay Pacific Airways, shared his key takeaways and lessons learnt from past experience.
HONG KONG - Marathon Sports, Mannings and Ocean Park are three brands that Avinash Kaushik, Google’s digital marketing evangelist, loves—but not online.
ASIA-PACIFIC: The rapid pace of development in the region has created a generation of swiftly evolving women who defy easy stereotypes and compartmentalisation.
HONG KONG – Social Media Matters Asia 2012 debuted with a bang at the Four Seasons Hotel on Friday, with more than 20 rapid-fire sessions devoted to the world of social media.
GLOBAL – Yesterday Facebook launched a feature that will allow brands to target customers on Facebook based on information the brands have already collected for CRM purposes, such as email addresses and mobile numbers.
Although the public-invite launch of Branch was met with much excitement in tech-land a few weeks ago, thanks to the involvement of Twitter founders Biz Stone and Evan Williams, the platform faces an uphill battle for adoption and has unclear implications for brands.
GLOBAL - Although the patent battle between Apple and Samsung is far from over, in the court of public opinion, Samsung's brand may have actually benefited from the coverage it's gained which places it on the same pedestal as Apple in the consumer's mind.