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ROAD TEST: Smartwatches a work in progress
May 23, 2014
Emily Tan

ROAD TEST: Smartwatches a work in progress

Our resident supergeek reports on life with the Pebble.

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2013 in review: Top 5 cringe-worthy PR lines
Dec 16, 2013
Emily Tan

2013 in review: Top 5 cringe-worthy PR lines

We at Campaign Asia-Pacific love PR folks. Really, we do! But we do wade through a lot of press releases, and some of them, well...have a look.

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Loyal customers deserve more: Jerry Smith
Mar 14, 2013
Emily Tan

Loyal customers deserve more: Jerry Smith

HONG KONG - Although marketers are embracing digital as a mainstream medium, there is still a gap between their approach and how customers are actually consuming paid, owned and earned media, according to Jerry Smith, regional president of OgilvyOne Asia.

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Rod Strother on unifying Lenovo’s leap into social
Dec 20, 2012
Emily Tan

Rod Strother on unifying Lenovo’s leap into social

ASIA-PACIFIC - The hardest thing about managing social media across a global company like Lenovo is trying to stop eager beaver offices from rushing to establish Lenovo brand pages on every platform out there, according to Roderick Strother, director of the manufacturer's Digital and Social Centre of Excellence (DSCoE).

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Instagram’s terms of use may upset brands more than most users
Dec 19, 2012
Emily Tan

Instagram’s terms of use may upset brands more than most users

GLOBAL – Despite issuing an apology just hours after updating its terms of use, Instagram has found itself in full-scale social-media crisis, with one of its top brand-users, National Geographic, threatening to leave.

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Lack of company strategy frustrates digital talent: Randstad
Dec 14, 2012
Emily Tan

Lack of company strategy frustrates digital talent: Randstad

ASIA-PACIFIC: Digital marketing talent is in high demand across the region, but part of the reason companies are finding it so hard to recruit talent is that their stated requirements are at odds with the actual job offered, according to recruitment firm Randstad.

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Instagram will do just fine without Twitter
Dec 13, 2012
Emily Tan

Instagram will do just fine without Twitter

Two days ago, Instagram “divorced” itself from Twitter by no longer allowing its images to be viewed within Tweets. Users now have to click through to Instagram’s site in order to view the images. Twitter responded by adding Instagram-like photo filters to its mobile app.

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Australian duo's prank call results in network's voluntary suspension of advertising
Dec 10, 2012
Emily Tan

Australian duo's prank call results in network's voluntary suspension of advertising

SYDNEY - In the wake of global negative backlash following a prank call by radio DJ Mel Greig and Michael Christian, Southern Cross Austreo (SCA) has voluntarily and indefinitely suspended the duo's show and all advertising across its 2Day FM Sydney station.

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Getting gamification to succeed through better UX
Dec 6, 2012
Emily Tan

Getting gamification to succeed through better UX

Gamification is starting to move from leading edge to the mass market, but to be effective it has to grow beyond the current spate of gamified apps, of which 80 per cent will fail by 2014, according to a recent report by Gartner.

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FormatsAsia: Are brands, not channels, driving original local content?
Oct 30, 2012
Emily Tan

FormatsAsia: Are brands, not channels, driving original local content?

HONG KONG – “Too much work for too little” was the feedback producers gave channel owners at yesterday’s FormatsAsia conference at the Foreign Correspondents Club in Hong Kong.

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Rethinking retail in a digital era
Oct 25, 2012
Emily Tan

Rethinking retail in a digital era

ASIA-PACIFIC - As bricks-and-mortar retailers find it harder to compete with the lower prices, loyalty discounts and even global free shipping offered by online rivals, retail space is under pressure to evolve.

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Web analytics are finally getting simpler
Oct 18, 2012
Emily Tan

Web analytics are finally getting simpler

The days of “data pukers”, as Google’s digital marketing evangelist Avinash Kaushik terms them, are numbered as clients demand greater simplicity.

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Oct 4, 2012
Emily Tan

"Creating things that are born to live": TBWA’s David Lee on Pilot.is

Following the success of R/GA at Cannes with the Nike Fuel Band, the prospect of fusing digital agency work with product development is proving a hot topic, grounded in the need for agencies to create new revenue streams.

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What Ali Bullock has learnt about managing a social-media crisis
Sep 20, 2012
Emily Tan

What Ali Bullock has learnt about managing a social-media crisis

HONG KONG – Speaking at SES Hong Kong, Ali (Alastair) Bullock, former global online and social marketing manager for Cathay Pacific Airways, shared his key takeaways and lessons learnt from past experience.

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Make digital experiences so good, customers can’t help but give you money: Google’s Kaushik
Sep 13, 2012
Emily Tan

Make digital experiences so good, customers can’t help but give you money: Google’s Kaushik

HONG KONG - Marathon Sports, Mannings and Ocean Park are three brands that Avinash Kaushik, Google’s digital marketing evangelist, loves—but not online.

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Treat women as individuals, not as a category: McCann
Sep 11, 2012
Emily Tan

Treat women as individuals, not as a category: McCann

ASIA-PACIFIC: The rapid pace of development in the region has created a generation of swiftly evolving women who defy easy stereotypes and compartmentalisation.

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Social for business, ROI and China were main themes for SMM Asia 2012
Sep 10, 2012
Emily Tan

Social for business, ROI and China were main themes for SMM Asia 2012

HONG KONG – Social Media Matters Asia 2012 debuted with a bang at the Four Seasons Hotel on Friday, with more than 20 rapid-fire sessions devoted to the world of social media.

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Facebook’s email and mobile-number ad targeting: Powerful, but creepy if mishandled
Sep 5, 2012
Emily Tan

Facebook’s email and mobile-number ad targeting: Powerful, but creepy if mishandled

GLOBAL – Yesterday Facebook launched a feature that will allow brands to target customers on Facebook based on information the brands have already collected for CRM purposes, such as email addresses and mobile numbers.

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Where does Branch fit in the social-media landscape?
Aug 30, 2012
Emily Tan

Where does Branch fit in the social-media landscape?

Although the public-invite launch of Branch was met with much excitement in tech-land a few weeks ago, thanks to the involvement of Twitter founders Biz Stone and Evan Williams, the platform faces an uphill battle for adoption and has unclear implications for brands.

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Apple vs Samsung may end up helping the Samsung brand
Aug 28, 2012
Emily Tan

Apple vs Samsung may end up helping the Samsung brand

GLOBAL - Although the patent battle between Apple and Samsung is far from over, in the court of public opinion, Samsung's brand may have actually benefited from the coverage it's gained which places it on the same pedestal as Apple in the consumer's mind.

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