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Rightsizing and you
Mar 11, 2019
Barry Lustig

Rightsizing and you

If you’re worried about losing your job, consider what you can do to make yourself a more valuable asset. You’d be surprised how few people do.

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WPP: Don’t let the headlines scare you
May 3, 2018
Barry Lustig

WPP: Don’t let the headlines scare you

The next six months promise to be unpleasant for WPP. However, it’s a great time for the future of WPP. (Both of these things can be true.)

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Advertising's 'big short'
Mar 23, 2018
Barry Lustig

Advertising's 'big short'

As the climate change deniers of the marketing world, agency holding groups now have big bets stacked against them. They will survive and even prosper if they face up to reality and learn to evolve.

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No one wants to have a drink with you
Jan 26, 2018
Barry Lustig

No one wants to have a drink with you

Young people in Japan have profoundly different expectations than their managers as to what company life should be. We need to listen to them.

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Why Bain’s ADK buy is the most important story of 2017
Dec 18, 2017
Barry Lustig

Why Bain’s ADK buy is the most important story of 2017

And why the advertising industry should be optimistic about it.

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Japan's future competitiveness: Castles made of sand?
Sep 6, 2017
Barry Lustig

Japan's future competitiveness: Castles made of sand?

Japanese marketers should revisit their fundamental assumptions about how they will compete and grow.

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How’s your Japan strategy coming?
May 2, 2017
Barry Lustig

How’s your Japan strategy coming?

If Western agencies are serious about helping Japanese brands go international, they need to treat them with the respect they deserve.

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If you want your agency to evolve, ask the right questions
Jan 11, 2017
Barry Lustig

If you want your agency to evolve, ask the right questions

Assuming that the incoming Trump administration doesn’t do anything too crazy, the top theme for agencies in Japan in 2017 will be internal transformation.

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Creativity in Japan: A perspective on dealing with change
May 20, 2016
Barry Lustig

Creativity in Japan: A perspective on dealing with change

Barry Lustig, managing partner of Cormorant Group KK, an Asia-Pacific focused brand and strategy consultancy, explains the thinking behind a new series in collaboration with Campaign Japan on the changing nature of Japanese creativity.

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The OOH revolution will be digitised
Sep 21, 2015
Barry Lustig

The OOH revolution will be digitised

In this interview conducted by Barry Lustig of Cormorant Group, Clear Media's Mark Thewlis speaks candidly about recent developments in the OOH industry in Asia as well as its challenges and opportunities.

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Where Dentsu's venturing
Jun 17, 2015
Barry Lustig

Where Dentsu's venturing

Dentsu's approach to venture capital points to significant cultural changes in one of the advertising industry's most complex organisations, writes Barry Lustig of Cormorant Group.

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Collaborate and iterate, otherwise stagnate
Apr 15, 2015
Barry Lustig

Collaborate and iterate, otherwise stagnate

Barry Lustig, partner of Cormorant Group, argues that most companies are still not set up to enable real experimentation, with the result that new technologies often aren't given the chance to get off the ground.

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