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Opinion: We've been talking about diversity for years, but not pushing hard enough to deliver on our promises
Jun 4, 2019
Trezelene Chan, Jane Ng

Opinion: We've been talking about diversity for years, but not pushing hard enough to deliver on our promises

The Kantar researchers who partnered with Campaign to compile our third report on diversity in Asia's marketing and advertising industry describe their response to the challenges raised in this year's findings—and the way forward.

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The Cannes Insight Session
Apr 17, 2019

The Cannes Insight Session

Campaign Asia’s take on the work, winners and creative trends at the 2019 Cannes Lions Festival.

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Opinion: We must address the culture in which gender inequality exists
Jun 1, 2018
Anne Rayner

Opinion: We must address the culture in which gender inequality exists

Anne Rayner, who led Kantar and Campaign Asia-Pacific's joint survey on gender equality in the industry, calls for company leaders to model the change they want to see.

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How to fix Pakistan's broken ad industry
May 17, 2018
Rizwan Merchant

How to fix Pakistan's broken ad industry

Rizwan Merchant, former CEO of OMD Pakistan, says lack of awareness about media processes, a lack of research and low regulations are holding back an ‘obese’, inefficient industry.

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Campaigns don’t shape brands—employees do
Feb 26, 2018
Steven Bleistein

Campaigns don’t shape brands—employees do

Tokyo-based business strategist Steven Bleistein argues that branding is a company leader's responsibility and employee actions are the strongest reflection of what a brand is.

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Time to decide which AI to talk to
Feb 14, 2018
Justin Peyton

Time to decide which AI to talk to

With adoption rates on voice-enabled home systems taking off, consumers will soon need to decide which AI ecosystem is best for them.

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The real meaning of a ‘new Dentsu’
Jan 23, 2018
Shaun Whatling

The real meaning of a ‘new Dentsu’

The CEO of London-based sports marketing company Redmandarin offers a personal view on what Dentsu's legacy means for Japanese brands globally.

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When trust is snapped
Jan 8, 2018
James Thompson

When trust is snapped

Diageo's decision to pull ads from Snapchat following an ASA ruling reflects a broader problem with media trust, argues the global MD of the company's luxury portfolio.

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'Burn the whole industry to the ground'
Nov 27, 2017
Erik Ingvoldstad

'Burn the whole industry to the ground'

A former ad man suggests how to torch and then rebuild the ad agency model.

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The new awkwardness of globalisation
Nov 14, 2017
James Thompson

The new awkwardness of globalisation

A backlash to globalisation, personified by Trump's recent visit to Asia, is challenging the big brand world order writes, Diageo's James Thompson.

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Mobile advertising in Japan: cracking the format formula
Oct 31, 2017
Keisuke Meguro

Mobile advertising in Japan: cracking the format formula

A concise guide to mobile marketing in a country where ad blocking is not yet a major issue, but could become one if advertisers fail to heed consumer preferences.

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India’s third wave is here. Will marketers catch it?
Oct 26, 2017
Partha Sinha

India’s third wave is here. Will marketers catch it?

Digitisation is making small-town and small-income India emerge as an accessible consumer force, which calls for a massive shift in marketing mindset, says McCann India’s vice chairman and managing director.

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Hong Kong's creative industry suppresses itself
Oct 24, 2017
Jonathan Jiang

Hong Kong's creative industry suppresses itself

China's influence is not to blame for holding back creativity in Hong Kong. The industry's insular perspective is, writes Jonathan Jiang.

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Leo's Oscar and why I hope the industry sticks with awards
Oct 6, 2017
James Thompson

Leo's Oscar and why I hope the industry sticks with awards

Work that wins acts as an example to the rest of the industry, writes Diageo's James Thompson.

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Chinese startups falling into trap of 'safe' branding
Oct 4, 2017
Ellen Hou

Chinese startups falling into trap of 'safe' branding

Identifying their convictions and sticking to them is something many of China's startups are failing to do. Carat's Ellen Hou gives a brand-building lesson.

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How older marketers stay relevant
Sep 22, 2017
Maneesh Sah

How older marketers stay relevant

An activist mindset will help older marketers adapt to changing times says the author of "A New Marketer".

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Japan's future competitiveness: Castles made of sand?
Sep 6, 2017
Barry Lustig

Japan's future competitiveness: Castles made of sand?

Japanese marketers should revisit their fundamental assumptions about how they will compete and grow.

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Two camps clash over the true value of ads
Sep 5, 2017
James Thompson

Two camps clash over the true value of ads

It has never been easy to put hard numbers to the value of advertising, but client-side marketers are wising up to the possibility agency types might be being deliberately pulling digital wool over their eyes.

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Bravery in advertising is a relative concept
Aug 4, 2017
James Thompson

Bravery in advertising is a relative concept

One of James Thompson's ads was praised for its boldness, but here's the true story.

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O2O in China: West, take note
Jul 27, 2017
Tom Doctoroff

O2O in China: West, take note

The explosive phenomenon that is online-to-offline retail in China may not translate directly, but there are plenty of lessons to learn.