The announcement ends a 15-year relationship with Bartle Bogle Hegarty.
MediaCom has won the consolidating pitch for Mars' global media planning business, spanning 80 markets.
HONG KONG - Asia-based marketing consultancy R3 has expanded into the US with the hire of Taleah Mona-Lusky as senior consultant based in New York.
FMCG sales growth across the region slowed to 6.7 per cent in 2013, and volume growth accounted for less than 3 per cent of overall growth, according to a Nielsen report released today. The slowdown has continued into 2014, with Q2 2014 sales growth figures falling to 4.1 per cent while volume was almost flat at just 0.3 per cent. Meanwhile, convenience stores and minimarkets account for a larger share of growth as their greater accessibility lures shoppers.
ASIA-PACIFIC - Dissatisfaction with pay and benefits, lack of professional development and long working hours, in that order, are prompting 42 per cent of marketers in the region to look for new jobs next year, according to recruitment company Font.
NEW YORK - The new worldwide chief strategy officer, leading business transformation, tells Campaign how he'll integrate complex strategies on a global scale.
SHANGHAI - Starcom MediaVest Group (SMG) has struck a first-in-market partnership with Chinaccelerator, a mentorship-driven seed-funding program, to work together to connect tech startups with SMG clients in the mainland.
SINGAPORE - Global hotel group Accor has appointed Publicis 133 LUX Singapore as its global social-media agency for its luxury hotel portfolio.
Video highlights from the 2014 Agency of the Year and Agency Network of the Year Awards gala dinner, which took place at the Ritz-Carlton Millenia in Singapore on 10 December 2014.
Video highlights from the 2014 Agency of the Year Awards gala dinner for South Asia, which took place at the ITC Grand Central in Mumbai on 9 December 2014.
SINGAPORE - In an exclusive interview with Campaign Asia-Pacific, Michel de Rijk, who was promoted to CEO of Asia-Pacific today, discusses the WPP audience-buying arm’s plans for 2015 and its management reshuffle.
ASIA-PACIFIC - Recruitment firm font surveyed 276 marketers in Singapore, Hong Kong, Malaysia and New Zealand on their career plans in 2015, and their opinions on Christmas marketing. The study found that a disconcerting 42 per cent of marketers will be looking for new jobs in the new year.
SINGAPORE - More snazzy-looking touchscreens are likely to make their way to supermarkets and department stores in Singapore as more brands start to experiment with gamified experiences.
Asking fans to share stories of how they met their favourite people lands Starbucks India at the top of this, the inaugural edition of Engagement Meter, a new weekly feature courtesy of analytics specialist Unmetric.
HONG KONG - Right after a shootout scene from the popular HKTV police drama Borderline (警界線), a McDonald's spokescharacter appears to disrupt the plot—in a newfangled method of product placement made possible with the flexibility of online broadcasting.
HONG KONG - Shangri-La Hotels and Resorts has appointed Steven Taylor, previously Starwood Hotels & Resorts' VP of Marketing for Europe, Africa and the Middle East, as its chief marketing officer.
Video highlights from the 2014 Agency of the Year Awards gala dinner for Greater China, which took place at the Hyatt on the Bund in Shanghai on 8 December 2014.
GREATER CHINA - Hong Kong beats Shanghai in terms of ‘soft power’ credentials, according to a new study by Weber Shandwick.
ASIA-PACIFIC - Yahoo is closing offices in Malaysia, Vietnam and Indonesia as it seeks to restructure international operations and make Singapore a key hub in Asia, a spokesperson for Yahoo has confirmed.
SINGAPORE - Campaign Asia-Pacific bestowed the 2014 Agency of the Year Awards for Southeast Asia at a gala dinner tonight at the Ritz Carlton Millenia.