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Johnnie Walker hires Anomaly to global creative account
Dec 18, 2014
James Swift

Johnnie Walker hires Anomaly to global creative account

The announcement ends a 15-year relationship with Bartle Bogle Hegarty.

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MediaCom wins global media planning business for Mars
Dec 17, 2014
Arif Durrani

MediaCom wins global media planning business for Mars

MediaCom has won the consolidating pitch for Mars' global media planning business, spanning 80 markets.

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R3 expands into the US
Dec 17, 2014
Emily Tan

R3 expands into the US

HONG KONG - Asia-based marketing consultancy R3 has expanded into the US with the hire of Taleah Mona-Lusky as senior consultant based in New York.

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Grocery growth slows across Asia: Nielsen
Dec 17, 2014
Staff Reporters

Grocery growth slows across Asia: Nielsen

FMCG sales growth across the region slowed to 6.7 per cent in 2013, and volume growth accounted for less than 3 per cent of overall growth, according to a Nielsen report released today. The slowdown has continued into 2014, with Q2 2014 sales growth figures falling to 4.1 per cent while volume was almost flat at just 0.3 per cent. Meanwhile, convenience stores and minimarkets account for a larger share of growth as their greater accessibility lures shoppers.

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Four in 10 marketers will look for a new job next year: Font
Dec 16, 2014
Emily Tan

Four in 10 marketers will look for a new job next year: Font

ASIA-PACIFIC - Dissatisfaction with pay and benefits, lack of professional development and long working hours, in that order, are prompting 42 per cent of marketers in the region to look for new jobs next year, according to recruitment company Font.

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Starcom MediaVest Group China helps startups cozy up to its clients
Dec 15, 2014
Jenny Chan 陳詠欣

Starcom MediaVest Group China helps startups cozy up to its clients

SHANGHAI - Starcom MediaVest Group (SMG) has struck a first-in-market partnership with Chinaccelerator, a mentorship-driven seed-funding program, to work together to connect tech startups with SMG clients in the mainland.

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Hotel firm Accor appoints Publicis' luxury arm as global social-media agency
Dec 15, 2014
Nikki Wicks

Hotel firm Accor appoints Publicis' luxury arm as global social-media agency

SINGAPORE - Global hotel group Accor has appointed Publicis 133 LUX Singapore as its global social-media agency for its luxury hotel portfolio.

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Video highlights: 2014 Agency/Network of the Year Awards
Dec 15, 2014
Staff Reporters

Video highlights: 2014 Agency/Network of the Year Awards

Video highlights from the 2014 Agency of the Year and Agency Network of the Year Awards gala dinner, which took place at the Ritz-Carlton Millenia in Singapore on 10 December 2014.

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Video highlights: South Asia 2014 Agency of the Year Awards
Dec 15, 2014
Staff Reporters

Video highlights: South Asia 2014 Agency of the Year Awards

Video highlights from the 2014 Agency of the Year Awards gala dinner for South Asia, which took place at the ITC Grand Central in Mumbai on 9 December 2014.

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Programmatic: You're doing it wrong, says Xaxis' APAC CEO
Dec 15, 2014
Emily Tan

Programmatic: You're doing it wrong, says Xaxis' APAC CEO

SINGAPORE - In an exclusive interview with Campaign Asia-Pacific, Michel de Rijk, who was promoted to CEO of Asia-Pacific today, discusses the WPP audience-buying arm’s plans for 2015 and its management reshuffle.

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Pay dissatisfaction top reason marketers will leave: font
Dec 15, 2014
Staff Reporters

Pay dissatisfaction top reason marketers will leave: font

ASIA-PACIFIC - Recruitment firm font surveyed 276 marketers in Singapore, Hong Kong, Malaysia and New Zealand on their career plans in 2015, and their opinions on Christmas marketing. The study found that a disconcerting 42 per cent of marketers will be looking for new jobs in the new year.

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Ogilvy & Mather names Ben Richards global strategy chief
Dec 15, 2014
Matthew Rothenberg

Ogilvy & Mather names Ben Richards global strategy chief

NEW YORK - The new worldwide chief strategy officer, leading business transformation, tells Campaign how he'll integrate complex strategies on a global scale.

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Gamified experiences gain traction with brands
Dec 14, 2014
Byravee Iyer

Gamified experiences gain traction with brands

SINGAPORE - More snazzy-looking touchscreens are likely to make their way to supermarkets and department stores in Singapore as more brands start to experiment with gamified experiences.

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Engagement Meter: The top campaigns running in APAC
Dec 14, 2014
Ranjani Raghupathi

Engagement Meter: The top campaigns running in APAC

Asking fans to share stories of how they met their favourite people lands Starbucks India at the top of this, the inaugural edition of Engagement Meter, a new weekly feature courtesy of analytics specialist Unmetric.

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McDonald's hijacks HKTV drama in industry-first spot
Dec 14, 2014
Jenny Chan 陳詠欣

McDonald's hijacks HKTV drama in industry-first spot

HONG KONG - Right after a shootout scene from the popular HKTV police drama Borderline (警界線), a McDonald's spokescharacter appears to disrupt the plot—in a newfangled method of product placement made possible with the flexibility of online broadcasting.

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Shangri-La hires new global CMO from Starwood
Dec 14, 2014
Emily Tan

Shangri-La hires new global CMO from Starwood

HONG KONG - Shangri-La Hotels and Resorts has appointed Steven Taylor, previously Starwood Hotels & Resorts' VP of Marketing for Europe, Africa and the Middle East, as its chief marketing officer.

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Video highlights: Greater China 2014 Agency of the Year Awards
Dec 11, 2014
Staff Reporters

Video highlights: Greater China 2014 Agency of the Year Awards

Video highlights from the 2014 Agency of the Year Awards gala dinner for Greater China, which took place at the Hyatt on the Bund in Shanghai on 8 December 2014.

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Hong Kong trumps Shanghai as an 'engaging city': Weber Shandwick
Dec 11, 2014
David Blecken

Hong Kong trumps Shanghai as an 'engaging city': Weber Shandwick

GREATER CHINA - Hong Kong beats Shanghai in terms of ‘soft power’ credentials, according to a new study by Weber Shandwick.

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Yahoo shuts offices in Malaysia, Vietnam, Indonesia
Dec 10, 2014
Byravee Iyer

Yahoo shuts offices in Malaysia, Vietnam, Indonesia

ASIA-PACIFIC - Yahoo is closing offices in Malaysia, Vietnam and Indonesia as it seeks to restructure international operations and make Singapore a key hub in Asia, a spokesperson for Yahoo has confirmed.

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2014 Agency of the Year winners: Southeast Asia
Dec 10, 2014
Staff Reporters

2014 Agency of the Year winners: Southeast Asia

SINGAPORE - Campaign Asia-Pacific bestowed the 2014 Agency of the Year Awards for Southeast Asia at a gala dinner tonight at the Ritz Carlton Millenia.