Decision concludes a pitch that began in May and reportedly included all the major MNC agency groups.
Failure to consider cultural and emotional factors limits their ability to crack world's second-largest economy.
As Australia’s Prime Minister announces a $76 million recovery package in response to this summer's bushfires, how can marketers now salvage the country’s image as a holiday destination?
VMLY&R, The Trade Desk, Quantcast, FCB Malaysia and more, in our weekly collection of people moves and account news.
Read about Liu Yi of Mindshare, one of the 40 young industry professionals we've selected as representing Asia Pacific’s next generation of marketing and communications leadership.
International luxury brands have a history of offending Chinese consumers with their campaigns during this holiday.
In Fortnite's new liferun mode your mission is to... save people?
Team tasked with integrating advertising into app has reportedly disbanded.
Data watchdog threatens 'wider powers' as it continues to investigate RTB process.
Find out which clubs, leagues and players win the hearts of Chinese fans, and via what media channels, according to Mailman Group's annual Red Card report.
The Silicon Valley firm has recently expanded into Asia-Pacific to take advantage of a growing demand for data capabilities.
'Untabooing', subscription car ownership, O2O grocers and other cultural and consumer trends arising from APAC markets feature in Wunderman Thompson's latest Future 100 report.
Read about Eunice Loh of Wavemaker, one of the 40 young industry professionals we've selected as representing Asia Pacific’s next generation of marketing and communications leadership.
The industry veteran has been at MullenLowe Group since 2014.
People who search 'global warming' or 'climate change' on platform are given recommendations for misinformation, new report found.
'Refocus' will result in number of new roles across Mindshare and Neo.
Over 1500 young media professionals have survived the challenge to date. Are you ready for the MediaWorks journey?
Campaign's four-day competitive training and mentorship experience is set for May 13 through 16 in Bangkok.
James Murdoch is among many who have called out his family's media outlets for their biased reporting on the bushfire crisis.
The Brand Agency's 'Hungry Puffs' campaign takes a gold, with PHD, Ogilvy, MediaCom and Mindshare also among the winners.