Articles: 51804 Results Filter results»
Order By: Latest
Premium
Disney Shanghai awards media duties
Jan 20, 2020
Matthew Miller

Disney Shanghai awards media duties

Decision concludes a pitch that began in May and reportedly included all the major MNC agency groups.

Premium
Cocky American marketers struggle to look beyond data in China
Jan 20, 2020
Rahul Sachitanand

Cocky American marketers struggle to look beyond data in China

Failure to consider cultural and emotional factors limits their ability to crack world's second-largest economy.

Premium
Australia’s biggest marketing challenge: reviving its international image
Jan 20, 2020
Natalie Mortimer

Australia’s biggest marketing challenge: reviving its international image

As Australia’s Prime Minister announces a $76 million recovery package in response to this summer's bushfires, how can marketers now salvage the country’s image as a holiday destination?

Premium
Move and win roundup: Week of January 20, 2020
Jan 20, 2020
Staff Reporters

Move and win roundup: Week of January 20, 2020

VMLY&R, The Trade Desk, Quantcast, FCB Malaysia and more, in our weekly collection of people moves and account news.

Premium
Meet the 2019 40 Under 40: Liu Yi
Jan 19, 2020
Staff Reporters

Meet the 2019 40 Under 40: Liu Yi

Read about Liu Yi of Mindshare, one of the 40 young industry professionals we've selected as representing Asia Pacific’s next generation of marketing and communications leadership.

Premium
Have luxury brands learned their lessons about CNY campaigns?
Jan 19, 2020
Yaling Jiang

Have luxury brands learned their lessons about CNY campaigns?

International luxury brands have a history of offending Chinese consumers with their campaigns during this holiday.

Premium
The International Red Cross brings peace to Fortnite
Jan 19, 2020
Michael Heusner

The International Red Cross brings peace to Fortnite

In Fortnite's new liferun mode your mission is to... save people?

Premium
Facebook rethinks plan to insert ads into WhatsApp
Jan 19, 2020
Omar Oakes

Facebook rethinks plan to insert ads into WhatsApp

Team tasked with integrating advertising into app has reportedly disbanded.

Premium
ICO eyes formal real-time bidding regulation after being 'ignored'
Jan 19, 2020
Omar Oakes

ICO eyes formal real-time bidding regulation after being 'ignored'

Data watchdog threatens 'wider powers' as it continues to investigate RTB process.

Premium
Douyin scores for football leagues
Jan 17, 2020
Surekha Ragavan

Douyin scores for football leagues

Find out which clubs, leagues and players win the hearts of Chinese fans, and via what media channels, according to Mailman Group's annual Red Card report.

Premium
Tiger Analytics: The 'time is ripe' for advanced analytics in APAC
Jan 17, 2020
Jessica Goodfellow

Tiger Analytics: The 'time is ripe' for advanced analytics in APAC

The Silicon Valley firm has recently expanded into Asia-Pacific to take advantage of a growing demand for data capabilities.

Premium
Biodata-based sushi and other key APAC consumer trends
Jan 17, 2020
Matthew Miller

Biodata-based sushi and other key APAC consumer trends

'Untabooing', subscription car ownership, O2O grocers and other cultural and consumer trends arising from APAC markets feature in Wunderman Thompson's latest Future 100 report.

Premium
Meet the 2019 40 Under 40: Eunice Loh
Jan 16, 2020
Staff Reporters

Meet the 2019 40 Under 40: Eunice Loh

Read about Eunice Loh of Wavemaker, one of the 40 young industry professionals we've selected as representing Asia Pacific’s next generation of marketing and communications leadership.

Premium
Wunderman Thompson hires Naomi Troni as global marketing, growth leader
Jan 16, 2020
Lindsay Stein

Wunderman Thompson hires Naomi Troni as global marketing, growth leader

The industry veteran has been at MullenLowe Group since 2014.

Premium
Samsung and L'Oreal ads found on climate change denial YouTube videos
Jan 16, 2020
Omar Oakes

Samsung and L'Oreal ads found on climate change denial YouTube videos

People who search 'global warming' or 'climate change' on platform are given recommendations for misinformation, new report found.

Premium
Mindshare forges closer links with Neo to unite brand and demand
Jan 16, 2020
Ben Bold

Mindshare forges closer links with Neo to unite brand and demand

'Refocus' will result in number of new roles across Mindshare and Neo.

Premium
MediaWorks 2020
Jan 16, 2020

MediaWorks 2020

Over 1500 young media professionals have survived the challenge to date. Are you ready for the MediaWorks journey?

Premium
MediaWorks 2020 now open for registration
Jan 16, 2020
Staff

MediaWorks 2020 now open for registration

Campaign's four-day competitive training and mentorship experience is set for May 13 through 16 in Bangkok.

Premium
News Corp faces pressure from within to cease 'ongoing denial' of bushfire causes
Jan 16, 2020
Surekha Ragavan

News Corp faces pressure from within to cease 'ongoing denial' of bushfire causes

James Murdoch is among many who have called out his family's media outlets for their biased reporting on the bushfire crisis.

Premium
8 APAC winners in Warc Media Awards for channel integration
Jan 16, 2020
Staff Reporters

8 APAC winners in Warc Media Awards for channel integration

The Brand Agency's 'Hungry Puffs' campaign takes a gold, with PHD, Ogilvy, MediaCom and Mindshare also among the winners.

Filter results

Date

Article Type

Site Category

Author