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OMD tipped to scoop regional Fonterra brief
Dec 17, 2009
Staff Reporters

OMD tipped to scoop regional Fonterra brief

ASIA-PACIFIC - OMD is believed to have won the regional media duties of New Zealand-based dairy company Fonterra.

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CASE STUDY: Reaching a lost generation with a treasure hunt
Dec 15, 2009
Staff Reporters

CASE STUDY: Reaching a lost generation with a treasure hunt

Yahoo set out to re-establish its position in the lives of young people in Singapore and Malaysia through a treasure hunt with a twist.

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Ogilvy & Mather's Hong Kong group chairman Royce Yuen departs for role at Fancl
Dec 14, 2009
Staff Reporters

Ogilvy & Mather's Hong Kong group chairman Royce Yuen departs for role at Fancl

HONG KONG - Royce Yuen (pictured), group chairman Ogilvy & Mather Hong Kong is to leave the agency to move to a client-side role after six years in his current position.

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Carat/Isobar, BBH and PHD celebrate wins at 2009 Agency of the Year Awards
Dec 10, 2009
Staff Reporters

Carat/Isobar, BBH and PHD celebrate wins at 2009 Agency of the Year Awards

SINGAPORE - Carat/Isobar, BBH and PHD took home the key prizes at the 2009 Agency of the Year Awards, held in Singapore last night.

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Speakers examine media trends at 2009 Media Thinking Congress
Dec 9, 2009
Staff Reporters

Speakers examine media trends at 2009 Media Thinking Congress

SINGAPORE - Noah Brier, head of strategic planning at Barbarian Group, was first up at the speaker sessions at today's inaugural 2009 Media Thinking Congress held at St Regis in Singapore.

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Sell-out crowd to attend Agency of the Year
Dec 8, 2009
Staff Reporters

Sell-out crowd to attend Agency of the Year

ASIA PACIFIC - This year's Agency of the Year Awards, to be hosted by Media in Singapore tomorrow, has sold out.

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CASE STUDY: Using CSR to build Red Bull in Thailand
Dec 1, 2009
Staff Reporters

CASE STUDY: Using CSR to build Red Bull in Thailand

Red Bull used its high visibility in Thailand to initiate a CSR programme that would strengthen its standing in the market.

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Media Thinking Awards unveils winners for 2009
Nov 24, 2009
Staff Reporters

Media Thinking Awards unveils winners for 2009

ASIA-PACIFIC - United Laboratories and Starcom's Skelan Nationwide Church Invasion campaign in the Philippines has won gold for best local campaign and silver for best use of creative in the inaugural Media Thinking Awards.

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CASE STUDY: Improving skin condition and selling confidence
Nov 24, 2009
Staff Reporters

CASE STUDY: Improving skin condition and selling confidence

Recognising that a clear complexion can help teenage girls to face the stresses and strains of the world, Johnson & Johnson went online to the group to sample its Clean&Clear range and take part in an exciting contest with a substantial cash prize.

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HAVE YOUR SAY: Is the media economy out of the woods?
Nov 23, 2009
Staff Reporters

HAVE YOUR SAY: Is the media economy out of the woods?

ASIA-PACIFIC - Is the media industry feeling more upbeat about the state of the economy?

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CASE STUDY: Making Singapore a kinder place
Nov 17, 2009
Staff Reporters

CASE STUDY: Making Singapore a kinder place

The Singapore Kindness Movement (SKM) needed a strong initiative to encourage spontaneous acts of kindness.

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BBDO Proximity scoops big prizes at 2009 Digital Media Awards
Nov 16, 2009
Staff Reporters

BBDO Proximity scoops big prizes at 2009 Digital Media Awards

BEIJING - BBDO Proximity was the big winner at this year's Digital Media Awards, held in Beijing last night, taking home the Platinum Award for best digital campaign of the year and being named Digital Agency of the Year.

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Shortlist unveiled for 2009 Digital Media Awards
Nov 13, 2009
Staff Reporters

Shortlist unveiled for 2009 Digital Media Awards

ASIA-PACIFIC - Media has released the shortlist for the this year's Digital Media Awards, to be held on Monday 16 November at the Grand Millennium Hotel in Beijing.

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Digital Media Awards jury unveiled
Nov 13, 2009
Staff Reporters

Digital Media Awards jury unveiled

ASIA-PACIFIC - Media has announced its line-up of judges for the 2009 Digital Media Awards, to be held in Beijing on 16 November.

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CASE STUDY: Using augmented reality to drive computer sales
Nov 10, 2009
Staff Reporters

CASE STUDY: Using augmented reality to drive computer sales

Lenovo wanted to find a way to tap into the vast potential of China's student market. Rather than bamboozle its audience with dry technical jargon, the company invited students to sample its features through augmented reality technology and compete to win exclusive prizes.

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Media announces Agency of the Year shortlist
Nov 9, 2009
Staff Reporters

Media announces Agency of the Year shortlist

HONG KONG - Media has announced the shortlist for its 2009 Agency of the Year Awards, to be held in Singapore in December.

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MPG wins Hyundai Kia's global media account
Nov 8, 2009
Staff Reporters

MPG wins Hyundai Kia's global media account

GLOBAL - The Hyundai Kia Automotive Group has awarded its international media planning and buying duties to Havas Media's MPG after a final two-way shoot out against Omnicom Media Group

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VIDEO: Casbaa wrap-up l Day two
Nov 6, 2009
Staff Reporters

VIDEO: Casbaa wrap-up l Day two

HONG KONG - MediaTV's video wrap-up of the second and final day of the Casbaa (Cable & Satellite Broadcasting Association of Asia) Convention examined delegates' often conflicting thoughts on the role of digital, and broached the topic of pay-TV in emerging markets.

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VIDEO: Casbaa wrap-up l Day two
Nov 6, 2009
Staff Reporters

VIDEO: Casbaa wrap-up l Day two

HONG KONG - MediaTV's video wrap-up of the second and final day of the Casbaa (Cable & Satellite Broadcasting Association of Asia) Convention examined delegates' often conflicting thoughts on the role of digital, and broached the topic of pay-TV in emerging markets.

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VIDEO: Casbaa wrap-up l Day two
Nov 6, 2009
Staff Reporters

VIDEO: Casbaa wrap-up l Day two

HONG KONG - MediaTV's video wrap-up of the second and final day of the Casbaa (Cable & Satellite Broadcasting Association of Asia) Convention examined delegates' often conflicting thoughts on the role of digital, and broached the topic of pay-TV in emerging markets.

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