Campaign Asia-Pacific's 2015 Marketers’ Outlook sees the industry enter the new year with cautious optimism and facing the challenge of evolving relationships.
ASIA-PACIFIC - With the launch of the 2015 Marketers' Outlook survey, conducted in association with Ipsos, Campaign Asia-Pacific asked Ruth Rowan, CMO AMEA for BT and chair of The Marketing Society in Asia, what path she believes the industry will take this year.
Spend on property - and advertising it - in Hong Kong continues to shoot skywards as big players battle for gain.
GLOBAL - While spectators wait for the kick off, marketers and media owners hope the FIFA World Cup 2010 will kick start their industries out of a slump, as the tournament is set to add two per cent to global advertising revenue this year.
The media landscape is altering rapidly, with consumers now able to access a slew of content via mobile devices that have become portable media centres.
Coke and Pepsi are old news. Matthew Carlton looks to the car and luxury sectors for the real fireworks in the year ahead.