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The quest for integration: 2015 Marketers' Outlook survey
Feb 11, 2015
Matthew Carlton

The quest for integration: 2015 Marketers' Outlook survey

Campaign Asia-Pacific's 2015 Marketers’ Outlook sees the industry enter the new year with cautious optimism and facing the challenge of evolving relationships.

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2015 Marketers' Outlook: It's never been more important for marketers to step up
Feb 10, 2015
Matthew Carlton

2015 Marketers' Outlook: It's never been more important for marketers to step up

ASIA-PACIFIC - With the launch of the 2015 Marketers' Outlook survey, conducted in association with Ipsos, Campaign Asia-Pacific asked Ruth Rowan, CMO AMEA for BT and chair of The Marketing Society in Asia, what path she believes the industry will take this year.

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Hong Kong's property prices continue to surge upwards
Jun 16, 2010
Matthew Carlton

Hong Kong's property prices continue to surge upwards

Spend on property - and advertising it - in Hong Kong continues to shoot skywards as big players battle for gain.

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Marketers shoot for World Cup ROI
Jun 7, 2010
Matthew Carlton

Marketers shoot for World Cup ROI

GLOBAL - While spectators wait for the kick off, marketers and media owners hope the FIFA World Cup 2010 will kick start their industries out of a slump, as the tournament is set to add two per cent to global advertising revenue this year.

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2010 Predictions: Will this year signal the demise of traditional media?
Jan 20, 2010
Matthew Carlton

2010 Predictions: Will this year signal the demise of traditional media?

The media landscape is altering rapidly, with consumers now able to access a slew of content via mobile devices that have become portable media centres.

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Live Issue... Up for a fight? The 2010 battle lines are drawn
Jan 15, 2010
Matthew Carlton

Live Issue... Up for a fight? The 2010 battle lines are drawn

Coke and Pepsi are old news. Matthew Carlton looks to the car and luxury sectors for the real fireworks in the year ahead.

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