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Facebook boosts mobile app advertising
Dec 4, 2014
Mason Lerner

Facebook boosts mobile app advertising

New features include autoplay of videos and tighter targeting on mobile devices.

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Google testing ad-free surfing for paying customers
Nov 24, 2014
Mason Lerner

Google testing ad-free surfing for paying customers

Contributor program eliminates ads on participating sites.

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Fitbit gets jump on Apple Watch with global branding push
Nov 21, 2014
Mason Lerner

Fitbit gets jump on Apple Watch with global branding push

The company's new campaign highlights the flexibility of its devices for different demographics, cultures and activities.

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Facebook rolls out FB TechWire
Nov 20, 2014
Mason Lerner

Facebook rolls out FB TechWire

The social-media giant pursues another slice of the content pie.

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Crocs retains McKinney to grow global footprint
Nov 12, 2014
Mason Lerner

Crocs retains McKinney to grow global footprint

NEW YORK - Crocs Inc. has chosen McKinney to advertise its distinctive brand of casual footwear around the world. McKinney will handle everything from creative and strategy support to media activation and brand management for all of Crocs shoe collections, which includes more than 300 styles sold in 90 countries.

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Disqus discussions: A new programmatic frontier
Nov 6, 2014
Mason Lerner

Disqus discussions: A new programmatic frontier

The commenting software is primed to target advertising to individual discussions based on the subject of the conversation

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McDonald's is preparing a new slogan, and you already hate it
Nov 3, 2014
Mason Lerner

McDonald's is preparing a new slogan, and you already hate it

Branding experts are already giving the company's tagline the pink-slime treatment

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