New features include autoplay of videos and tighter targeting on mobile devices.
Contributor program eliminates ads on participating sites.
The company's new campaign highlights the flexibility of its devices for different demographics, cultures and activities.
The social-media giant pursues another slice of the content pie.
NEW YORK - Crocs Inc. has chosen McKinney to advertise its distinctive brand of casual footwear around the world. McKinney will handle everything from creative and strategy support to media activation and brand management for all of Crocs shoe collections, which includes more than 300 styles sold in 90 countries.
The commenting software is primed to target advertising to individual discussions based on the subject of the conversation
Branding experts are already giving the company's tagline the pink-slime treatment