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Challenging times ahead for CMOs: Oracle survey
Nov 24, 2016
Gabey Goh

Challenging times ahead for CMOs: Oracle survey

Marketers need more support as they transition from marketing and campaign management, to an era of customer experience, according to an Oracle survey.

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Tech Talk: Muzaara, Narratrs and Oracle
Nov 24, 2016
Gabey Goh

Tech Talk: Muzaara, Narratrs and Oracle

A weekly roundup of tech news and announcements.

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Bing-ing it back in Asia: Search engine touts ad offerings
Nov 23, 2016
Gabey Goh

Bing-ing it back in Asia: Search engine touts ad offerings

Steve Sirich, general manager of Bing Ads Marketing at Microsoft, talks about the future of search and Bing’s plans in Asia.

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OMG Australia plugs in to Spotify with The Trade Desk
Nov 23, 2016
Gabey Goh

OMG Australia plugs in to Spotify with The Trade Desk

Media agency lays claim to being the first in the market to seriously embrace programmatic audio for client campaigns.

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Options aplenty for Malaysia in F1-less future
Nov 22, 2016
Gabey Goh

Options aplenty for Malaysia in F1-less future

Regional and local motorsport events might get more attention, which could work out to the benefit of brands.

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Last lap for Singapore F1 Grand Prix?
Nov 20, 2016
Gabey Goh

Last lap for Singapore F1 Grand Prix?

As Malaysia reportedly plans to drop its Formula One event, industry pundits weigh in on the possibility of Singapore without an F1 night race.

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Tencent offers brands guided gateway to Chinese tourists
Nov 20, 2016
Gabey Goh

Tencent offers brands guided gateway to Chinese tourists

Tencent IBG launches international ad solutions in Singapore to support brands seeking to engage Chinese visitors.

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Dentsu Sports Asia ties up with Olympic Council of Malaysia
Nov 20, 2016
Gabey Goh

Dentsu Sports Asia ties up with Olympic Council of Malaysia

Four-year deal grants sports marketing agency exclusive rights to market and acquire sponsors for Malaysia’s National Olympic Committee.

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Tech Talk: WPP, Spotify, Smaato, Facebook, MediaMath and more
Nov 17, 2016
Gabey Goh

Tech Talk: WPP, Spotify, Smaato, Facebook, MediaMath and more

A weekly roundup of tech news and announcements.

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South Korea tops global viewable completion rates: TubeMogul
Nov 15, 2016
Gabey Goh

South Korea tops global viewable completion rates: TubeMogul

South Korea, Japan and Indonesia lead the world in video ad attention, while Malaysia, Thailand and China trail behind in Q3.

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Dentsu Aegis Network signs on with AsiaMX
Nov 14, 2016
Gabey Goh

Dentsu Aegis Network signs on with AsiaMX

Partnership with global media network comes alongside slew of senior appointments.

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Dentsu Aegis Network names iProspect APAC CEO
Nov 14, 2016
Gabey Goh

Dentsu Aegis Network names iProspect APAC CEO

Former Google executive Joanna Catalano takes on the role in the new year.

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Tech Talk: S4M, Innity, Ooyala, Zenith and more
Nov 10, 2016
Gabey Goh

Tech Talk: S4M, Innity, Ooyala, Zenith and more

A weekly roundup of tech news and announcements.

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Bridgestone appoints M&C Saatchi Singapore as APAC AOR
Nov 8, 2016
Gabey Goh

Bridgestone appoints M&C Saatchi Singapore as APAC AOR

Tyre brand awards M&C Saatchi branding and digital duties for the region.

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Vice Media debuts in Indonesia
Nov 8, 2016
Gabey Goh

Vice Media debuts in Indonesia

Media brand expands APAC presence, signs content partnerships with Jawa Pos TV and Google

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VML launches global advisory services practise in Asia
Nov 7, 2016
Gabey Goh

VML launches global advisory services practise in Asia

Agency expands services portfolio in the region, names Oliver Eriksson as lead.

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Moving Audiences platform pools 2,000 digital billboards in six countries
Nov 6, 2016
Gabey Goh

Moving Audiences platform pools 2,000 digital billboards in six countries

Digital media marketplace for OOH assets seeks to bring automation and transparency to the sector.

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Tech Talk: Adobe, Sizmek, Oracle and more
Nov 3, 2016
Gabey Goh

Tech Talk: Adobe, Sizmek, Oracle and more

A weekly roundup of tech news and announcements.

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CMOs first in the firing line if business targets not met: Accenture Strategy
Nov 2, 2016
Gabey Goh

CMOs first in the firing line if business targets not met: Accenture Strategy

To win the C-suite race and become indispensable, lead the disruptive growth agenda, says consultancy firm.

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Photos: DDB Worldwide launches Equator satellite office at Temasek Polytechnic
Oct 31, 2016
Gabey Goh

Photos: DDB Worldwide launches Equator satellite office at Temasek Polytechnic

New satellite office of DDB’s Equator to groom the next generation of creative technologists in Singapore.

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