Ashish Bhasin, chairman India, CEO Southeast Asia and director of Posterscope Asia-Pacific, shares five facts about outdoor advertising in the region.
With the LED transition in full flow, Media asks whether new clutter is simply replacing old clutter.
The last couple of years have seen some awkward questions asked of the outdoor industry in Asia. Here are what the industry insiders had to say.
TAIWAN - Rebecca Yen (pictured) has been appointed to the newly created position of managing director of Mediabrands Taiwan.
SINGAPORE - Spring Singapore, the local enterprise development agency, is believed to have handed its media account estimated to be worth US$1.4 million to IPG's Mediabrands.
TAIPEI - Media agencies in Taiwan are pitching for the launch of cable channel NextTV, despite the whirlwind of negative publicity last month that prompted Taiwan's National Communications Commission (NCC) to reject NextTV's application for a broadcasting licence.
SHANGHAI - Unilever has awarded Omnicom Media Group's (OMG) PHD its US$440 million media business in China, dislodging incumbent Mindshare.
ASIA-PACIFIC - OMD is believed to have won the regional media duties of New Zealand-based dairy company Fonterra.
KUALA LUMPUR - Malaysia-based budget carrier AirAsia is set to pitch its regional media business.
BANGKOK - Media agencies in Thailand will start charging pitching fees to cover costs they have incurred during the review process. The fees come into force from January 2010.
SINGAPORE - Clear Channel Singapore has announced the resignation of its managing director Telly Tan.
SINGAPORE - SingTel and StarHub have released a joint statement about their negotiations with FIFA and their aim to bring the World Cup 2010 to Singapore at an affordable price.
HONG KONG - Media magazine has named Michael O'Neill (pictured) as its editor, effective 1 January. He replaces David Tiltman, who is leaving Asia to return to London.
LONDON - Michael Heseltine (pictured), the founder and executive chairman of the UK's largest independently owned publishing company, Haymarket Media Group, is to hand over the reins to his son Rupert in January next year.
SHANGHAI - Luxury watchmaker Omega has awarded its Chinese media account to Universal McCann Shanghai following a competitive pitch against incumbent WE Marketing.
SINGAPORE - Starcom Mediavest Group Philippines has scooped the top award for its 'Skelan nationwide church invasion' in the best local campaign category for United Labaratories at the first Media Thinking Awards held at the St Regis hotel in Singapore today.
SINGAPORE - Japanese cosmetics and laundry-care company Kao Corporation is believed to have retained OMD Singapore as its media agency after a pitch that involved Dentsu Media and Maxus.
HONG KONG - Mindshare has kept hold of L'Oreal's media planning and buying account in Hong Kong following a statutory review.
Renowned as a tough negotiator, Manu Sawhney is out to feed Asians' insatiable appetite for sport.
KUALA LUMPUR - ESPN Star Sports has launched MyEG Xtra Time, billed as Malaysia's first sports entertainment programme, on Star Sports.