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Bollywood adds twist to brand story
Dec 13, 2006

Bollywood adds twist to brand story

That Krrish - touted as the first Indian superhero in a new Bollywood blockbuster movie of the same name - showed off his moves in scenes shot in Singapore was no coincidence.

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Zenith debuts ROI tool in mainland
Dec 13, 2006

Zenith debuts ROI tool in mainland

BEIJING Television remains the media channel of choice in China, according to ZenithOptimedia's Insights DNA, which has just launched in the mainland.

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Special Olympics makes case to TV
Dec 13, 2006

Special Olympics makes case to TV

BEIJING The Special Olympics organisation is ramping up its publicity campaign with a host of initiatives aimed at raising awareness of next year's competition in mainland China.

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Dim Sum launches free TV channel
Dec 13, 2006

Dim Sum launches free TV channel

HONG KONG Dim Sum Television Company is to launch a free TV channel, targeting the "new Cantonese culture" of the Pearl River Delta audience via a mix of infotainment and drama.

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Posterscope gets ready for Hyperspace lift-off
Dec 13, 2006

Posterscope gets ready for Hyperspace lift-off

Let's face it: outdoor planning is anything but sexy. Not only is it literally the world's oldest medium, but in Asia, outdoor tends to get shoved aside by TV and print. However, as the charming - pardon the pun - poster child of Posterscope, global CEO Annie Rickard plans to perform an overdue facelift in Asia.

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'Despite being a non-woman, Real Beauty got me thinking'
Dec 13, 2006

'Despite being a non-woman, Real Beauty got me thinking'

As a concept, spinning off areas of specialty into separate agencies is so yesterday. But what is that elusive ideal - agency re-integration - all about these days?

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High-definition TV
Dec 13, 2006

High-definition TV

Poor Terri Hatcher. Thanks to a new format that exposes every scar, wrinkle and un-waxed moustache, the gorgeous star of Desperate Housewives has topped a viral-friendly list of 'HDTV Horribles' - a ranking of Hollywood's ugliest, thanks to the clarifying technology.

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Optimedia debuts outdoor ad division
Dec 13, 2006

Optimedia debuts outdoor ad division

Optimedia Malaysia has launched a specialist outdoor planning and buying division in a period of high activity for the country's fastest growing traditional media sector.

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McCann launches in-store unit in Thailand
Dec 13, 2006

McCann launches in-store unit in Thailand

McCann WorldGroup Thailand is launching a specialist retail division, the first of its kind in the group's Asia network.

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OMD lands Venetian brief
Nov 29, 2006

OMD lands Venetian brief

MACAU Venetian Macao has appointed OMD to handle its US$3 million media planning and buying business, as the development ramps up its marketing activities ahead of its planned launch next year.

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Asia's young planners to watch
Nov 29, 2006

Asia's young planners to watch

Good account planners require both creativity and a sound business sense. Media profiles 10 of the region's rising young stars.

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PTT fails to convince Thai drivers to switch
Nov 29, 2006

PTT fails to convince Thai drivers to switch

Years ago, PTT led a campaign encouraging Thai consumers to use unleaded gas through an award-winning series of ads titled 'Lead Man'. As a direct result of PTT's efforts, people stopped hesitating and started using unleaded gas.

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Clients still to put Law's newest endeavour to the test
Nov 29, 2006

Clients still to put Law's newest endeavour to the test

Madness or genius? That's a question often directed at Andy Law, the enigmatic founder of St Luke's, who's just exported a curious new advertising network to Asia.

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Will Carlsberg's Olympics plans take on Bud?
Nov 29, 2006

Will Carlsberg's Olympics plans take on Bud?

After several years of working with Fallon and BBH on a project basis, Carlsberg has decided to pitch its China creative account in the hope of finding a steady long-term strategic partner.

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Selling Unilever brands to the emerging world
Nov 29, 2006

Selling Unilever brands to the emerging world

In 1976, when Harish Manwani was hauling bags of soap across rural villages in India's sweltering heat in the hope of making a sale, Unilever was building the future of its global business in one of the poorest parts of the world.

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Uncovering the forces behind CCTV's auction
Nov 29, 2006

Uncovering the forces behind CCTV's auction

On the surface, the CCTV auction appears a resounding success, netting China's sole national broadcaster record levels of revenue and plenty of interest from global, first-time players like Colgate Palmolive, Avon, Volkswagen and Motorola.

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Loss of EPL throws a shadow over i-Cable's prospects
Nov 29, 2006

Loss of EPL throws a shadow over i-Cable's prospects

The news that Hong Kong's dominant pay-TV operator i-Cable had conceded the war for the English Premier League (EPL) local broadcasting rights to bitter rival Now TV for an estimated price tag of US$200 million, has led to speculation that the market leader has, at best, clouded its future.

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'Some think we're just a clever agency that does stunts'
Nov 29, 2006

'Some think we're just a clever agency that does stunts'

Even as the debate about bringing media back into the creative fold rages, separate shops for communications planning are being set up. Are they really necessary?

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The future of pay-TV
Nov 29, 2006

The future of pay-TV

It should come as no surprise that telcos, hedge funds and internet operators alike are clamouring for a piece of pay-TV.

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Niche magazines fire up India's media market
Nov 16, 2006

Niche magazines fire up India's media market

The relaxing of foreign direct investment rules and rising literacy are triggering growth in the sector, writes Gunjan Prasad

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