Online advertising in Southeast Asia will become a $20 billion economy by 2025. And that's just one of the region's growth opportunities, according to a report from Google, Temasek and Bain.
Threads, a "camera-first messaging app", builds upon the Close Friends concept to enable faster sharing of photos, videos, messages and status info.
As viewers are offered more choice than ever before and TV production flourishes, so too does piracy.
Time sheets, link tests, briefs... who needs them? Heck, we could even do without 'showing up', says one industry leader.
You have until October 21 to nominate an exceptional individual to the definitive list of young talent to watch in Asia-Pacific.
Campaign US gathered some North American perspectives on the shiny object that is TikTok.
Digital placemaking is a relatively new advertising medium for brands. Vandal's Emile Rademeyer explains how brands are using it, and how it forms part of the shift from advertising to experiences.
The exchange will pool OTT and gaming inventory across four platforms in Southeast Asia and India.
WATCH: Switching agencies, what the industry gets wrong about gen Z and fun facts about Finland. We put the questions everyone wants answered to R/GA's APAC lead.
Edelman, Happy Marketer, Vero, Catalina Marketing, Uniqlo, PRHK, Havas Media, The Works, WE Communications, Red Havas, Sunny SIde Up, Weber Shandwick, Now Comms Asia, Jack Morton, One Green Bean, Happiness Saigon, Publicity Asia, GOVT and more to come, in our weekly collection of people moves and account news.
Consulting giant's digital marketing services arm is now as big as Interpublic.
The account could be worth anywhere from $400 million to $950 million globally. PHD was the incumbent.
The company said the tools are designed to reduce the spread of misinformation, help prevent foreign interference in elections and bring greater transparency and authenticity to advertising.
Michael Roth told a Spikes Asia crowd that diversity and inclusion are business imperatives that have played a big part in Interpublic Group's recent turnaround.
PR, Brand Experience, Film and Creative Effectiveness categories all enjoy healthy gains.
Mirum, WarnerMedia Entertainment Networks, DDB Sydney, FCB KL, BBDO China and Malaysia, Wunderman Thompson Thailand, MRM//McCann, Edipresse Media Asia, Chimp&z Inc, Blis and more, in our weekly collection of people moves and account news.
Campaign Asia-Pacific speaks to women about how they are working to break down cultural barriers that have perpetuated gender inequality in Asia's ad industry.
With Asia's largest creativity festival just two days away, here's a quick look at some of what's worth taking in.
Get to know these 40 women who are shaping the industry from Australia to India with drive, energy and ideas that are inspiring more women to take the lead.
The Tangrams will be presented Thursday evening at Spikes Asia 2019.