SINGAPORE - Science Centre Singapore is looking for a media agency to handle the booking of advertisements for four attractions: Science Centre, Omni-Theatre, Snow City and the new Kids STOP.
ASIA-PACIFIC – Consumers are craving more content, creating an opportunity for brands and publishers to fulfill their hunger, according to the Wave 7 social-media study conducted by UM.
GLOBAL - Zurich Insurance has appointed Mediabrands as its media agency of record in a move that is believed to be part of a global realignment.
CAMBODIA - FMCG company Unilever has realigned some creative accounts in IndoChina and has reappointed Riverorchid Media as its media agency of record in Cambodia.
KUALA LUMPUR - Heineken has partnered with digital media group Rev Asia to handle the bulk of a four-month integrated campaign promoting Heineken Thirst, an electronic-music festival taking place in Malaysia in December.
CHINA - UK-based fashion website ASOS has entered China by launching a standalone website, Asos.cn.
JAKARTA - Initiative Media has announced two significant business wins in Indonesia: coffee company Santos Jaya Abadi and tobacco brand Sampoerna.
GLOBAL - American multinational financial services corporation MasterCard has launched a global media review.
BANGKOK - Global humanitarian group Unicef has appointed UM Thailand for its media planning and buying duties, following a competitive pitch against incumbent OgilvyOne.
ASIA-PACIFIC - Mediabrands’ full-service media agency BPN has announced three business wins in Thailand and Indonesia, from Direct Asia, AJE Group and Telkomsel.
KUALA LUMPUR - FMCG Dutch Lady is tipped to have moved its regional media account to Carat.
SINGAPORE - Haymarket Media will begin publishing the Singapore edition of consumer-technology magazine Stuff in January, taking over from current licensee Absolute Publishing.
ASIA-PACIFIC - Vizeum Asia Pacific has promoted Kristian Barnes, chief commercial officer for Aegis Media in Australia and New Zealand, to regional CEO, following the recent launch of its global rebranding.
SINGAPORE - Singapore's latest employment measure promises to aggravate the already-intense talent war in the industry.
PHNOM PENH - Automotive brand BMW has named Indochina communications network Riverorchid for its brand marketing in Cambodia.
MANILA - The media industry is generally positive toward proposed guidelines to regulate the use of billboards in Metro Manila, and the changes are not expected to impact the demand from advertisers.
The Thailand-based cosmetics brand Oriental Princess Society (OPS) launched Envy Club, providing an online outlet for customers to express the negative but normal emotion while engaging with the brand.
SPIKES ASIA 2013 - The future of advertising is where consumers look at the message, and not what channels they watch, chief experience officer at Objective Asia James Breeze said.
SPIKES ASIA 2013 - Storytelling has become storymaking, and images and visual platforms have become central to the process of experience exchange between young people, according to Emma Montgomery, global product director at SMG Human Experience Center.
SINGAPORE - Online insurance company DirectAsia.com has extended its relationship with IPG Mediabrands, after it awarded its media planning, buying and marketing consultancy duties in Hong Kong and Bangkok to the agency.