Articles: 156 Results Filter results»
Order By: Latest
Premium
Science Centre Singapore looks for media agency
Jan 15, 2014
Racheal Lee

Science Centre Singapore looks for media agency

SINGAPORE - Science Centre Singapore is looking for a media agency to handle the booking of advertisements for four attractions: Science Centre, Omni-Theatre, Snow City and the new Kids STOP.

Premium
Brands have a golden opportunity to fill Asia's content gap
Dec 11, 2013
Racheal Lee

Brands have a golden opportunity to fill Asia's content gap

ASIA-PACIFIC – Consumers are craving more content, creating an opportunity for brands and publishers to fulfill their hunger, according to the Wave 7 social-media study conducted by UM.

Premium
Zurich realigns global media duties with Mediabrands
Dec 9, 2013
Racheal Lee

Zurich realigns global media duties with Mediabrands

GLOBAL - Zurich Insurance has appointed Mediabrands as its media agency of record in a move that is believed to be part of a global realignment.

Premium
Unilever shifts creative assignments in Cambodia, reappoints Riverorchid as media AOR
Dec 5, 2013
Racheal Lee

Unilever shifts creative assignments in Cambodia, reappoints Riverorchid as media AOR

CAMBODIA - FMCG company Unilever has realigned some creative accounts in IndoChina and has reappointed Riverorchid Media as its media agency of record in Cambodia.

Premium
Heineken partners with Rev Asia to build audience for 'Thirst' music festival
Nov 15, 2013
Racheal Lee

Heineken partners with Rev Asia to build audience for 'Thirst' music festival

KUALA LUMPUR - Heineken has partnered with digital media group Rev Asia to handle the bulk of a four-month integrated campaign promoting Heineken Thirst, an electronic-music festival taking place in Malaysia in December.

Premium
ASOS launches retail website in China
Nov 15, 2013
Racheal Lee

ASOS launches retail website in China

CHINA - UK-based fashion website ASOS has entered China by launching a standalone website, Asos.cn.

Premium
Initiative Media Indonesia wins Santos, retains Sampoerna
Nov 14, 2013
Racheal Lee

Initiative Media Indonesia wins Santos, retains Sampoerna

JAKARTA - Initiative Media has announced two significant business wins in Indonesia: coffee company Santos Jaya Abadi and tobacco brand Sampoerna.

Premium
MasterCard launches global media pitch
Nov 14, 2013
Racheal Lee

MasterCard launches global media pitch

GLOBAL - American multinational financial services corporation MasterCard has launched a global media review.

Premium
Unicef Thailand moves its media duties from OgilvyOne to UM
Nov 11, 2013
Racheal Lee

Unicef Thailand moves its media duties from OgilvyOne to UM

BANGKOK - Global humanitarian group Unicef has appointed UM Thailand for its media planning and buying duties, following a competitive pitch against incumbent OgilvyOne.

Premium
Mediabrands' BPN announces three business wins
Nov 1, 2013
Racheal Lee

Mediabrands' BPN announces three business wins

ASIA-PACIFIC - Mediabrands’ full-service media agency BPN has announced three business wins in Thailand and Indonesia, from Direct Asia, AJE Group and Telkomsel.

Premium
Carat tipped to win Dutch Lady regional media pitch
Oct 18, 2013
Racheal Lee

Carat tipped to win Dutch Lady regional media pitch

KUALA LUMPUR - FMCG Dutch Lady is tipped to have moved its regional media account to Carat.

Premium
Haymarket Media to take over publishing Singapore version of Stuff
Oct 17, 2013
Racheal Lee

Haymarket Media to take over publishing Singapore version of Stuff

SINGAPORE - Haymarket Media will begin publishing the Singapore edition of consumer-technology magazine Stuff in January, taking over from current licensee Absolute Publishing.

Premium
Vizeum appoints regional CEO, launches new global brand identity
Oct 8, 2013
Racheal Lee

Vizeum appoints regional CEO, launches new global brand identity

ASIA-PACIFIC - Vizeum Asia Pacific has promoted Kristian Barnes, chief commercial officer for Aegis Media in Australia and New Zealand, to regional CEO, following the recent launch of its global rebranding.

Premium
Singapore employment policy to exacerbate talent struggle
Oct 2, 2013
Racheal Lee

Singapore employment policy to exacerbate talent struggle

SINGAPORE - Singapore's latest employment measure promises to aggravate the already-intense talent war in the industry.

Premium
BMW appoints Riverorchid in Cambodia
Sep 27, 2013
Racheal Lee

BMW appoints Riverorchid in Cambodia

PHNOM PENH - Automotive brand BMW has named Indochina communications network Riverorchid for its brand marketing in Cambodia.

Premium
Media industry positive toward smaller, greener billboards in Manila
Sep 24, 2013
Racheal Lee

Media industry positive toward smaller, greener billboards in Manila

MANILA - The media industry is generally positive toward proposed guidelines to regulate the use of billboards in Metro Manila, and the changes are not expected to impact the demand from advertisers.

Premium
CASE STUDY: How Oriental Princess Society turned envy into a virtue
Sep 17, 2013
Racheal Lee

CASE STUDY: How Oriental Princess Society turned envy into a virtue

The Thailand-based cosmetics brand Oriental Princess Society (OPS) launched Envy Club, providing an online outlet for customers to express the negative but normal emotion while engaging with the brand.

Premium
Eye-tracking function helps brands to put messages at the right place
Sep 16, 2013
Racheal Lee

Eye-tracking function helps brands to put messages at the right place

SPIKES ASIA 2013 - The future of advertising is where consumers look at the message, and not what channels they watch, chief experience officer at Objective Asia James Breeze said.

Premium
Images, visual platforms central to experience exchange for young people: Starcom
Sep 15, 2013
Racheal Lee

Images, visual platforms central to experience exchange for young people: Starcom

SPIKES ASIA 2013 - Storytelling has become storymaking, and images and visual platforms have become central to the process of experience exchange between young people, according to Emma Montgomery, global product director at SMG Human Experience Center.

Premium
DirectAsia.com extends relationship with IPG Mediabrands
Sep 13, 2013
Racheal Lee

DirectAsia.com extends relationship with IPG Mediabrands

SINGAPORE - Online insurance company DirectAsia.com has extended its relationship with IPG Mediabrands, after it awarded its media planning, buying and marketing consultancy duties in Hong Kong and Bangkok to the agency.

Filter results

Date

Article Type

Site Category

Author