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Roundtable: Digital pain points include attribution, measurement,  justifying costs
Dec 8, 2016
Gabey Goh

Roundtable: Digital pain points include attribution, measurement, justifying costs

At a lunch roundtable event hosted by AdParlor, brand marketers shared pain points in trying to navigate digital and connect all the dots.

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OMG Australia plugs in to Spotify with The Trade Desk
Nov 23, 2016
Gabey Goh

OMG Australia plugs in to Spotify with The Trade Desk

Media agency lays claim to being the first in the market to seriously embrace programmatic audio for client campaigns.

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Tencent offers brands guided gateway to Chinese tourists
Nov 21, 2016
Gabey Goh

Tencent offers brands guided gateway to Chinese tourists

Tencent IBG launches international ad solutions in Singapore to support brands seeking to engage Chinese visitors.

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Dentsu Aegis Network signs on with AsiaMX
Nov 15, 2016
Gabey Goh

Dentsu Aegis Network signs on with AsiaMX

Partnership with global media network comes alongside slew of senior appointments.

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Vice Media debuts in Indonesia
Nov 9, 2016
Gabey Goh

Vice Media debuts in Indonesia

Media brand expands APAC presence, signs content partnerships with Jawa Pos TV and Google

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Moving Audiences platform pools 2,000 digital billboards in six countries
Nov 7, 2016
Gabey Goh

Moving Audiences platform pools 2,000 digital billboards in six countries

Digital media marketplace for OOH assets seeks to bring automation and transparency to the sector.

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Macau Tourism gets sticky with Singapore commuters
Oct 26, 2016
Gabey Goh

Macau Tourism gets sticky with Singapore commuters

Tourism board sought to raise the profile of Macau as an exciting and ‘sticky’ destination.

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Singapore Tourism launches global media tender
Oct 24, 2016
Gabey Goh

Singapore Tourism launches global media tender

The board has launched an RFP for a new global media agency.

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AirAsia OOH campaign puts commuters in Mauritius
Oct 21, 2016
Gabey Goh

AirAsia OOH campaign puts commuters in Mauritius

OOH campaign lets Singapore commuters picture themselves in an exotic location.

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AsiaMX beefs up inventory with new TV partners
Oct 20, 2016
Gabey Goh

AsiaMX beefs up inventory with new TV partners

AsiaMX announces slate of new TV network partners, both international and regional, expanding its inventory to US$500 million in programmatic advertising assets.

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How Athlete’s Foot used programmatic TV to boost sales
Oct 17, 2016
Gabey Goh

How Athlete’s Foot used programmatic TV to boost sales

CASE STUDY: Use of programmatic TV helped maximise budget for highly targeted campaign that required presence in peak programming.

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Viewability? Well, it’s a start
Oct 10, 2016
Gabey Goh

Viewability? Well, it’s a start

The conversation is only just starting in Southeast Asia, but marketers are already thinking about viewability standards and viewable CPM.

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CASE STUDY: Tiffany goes direct for programmatic performance in China
Oct 5, 2016
Gabey Goh

CASE STUDY: Tiffany goes direct for programmatic performance in China

The company used a direct programmatic buying strategy in China to boost brand awareness and deliver customised messaging.

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Software the answer to ad industry woes: TubeMogul CEO
Oct 4, 2016
Gabey Goh

Software the answer to ad industry woes: TubeMogul CEO

Ad tech company reports jump in number of direct deals with brands as marketers seek to gain more control over data.

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Snapchat and Instagram usage doubles in Asia: Kantar TNS
Oct 3, 2016
Gabey Goh

Snapchat and Instagram usage doubles in Asia: Kantar TNS

Study shows 39 percent of connected consumers in APAC now using Instagram; 15 percent on Snapchat.

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Dentsu Media launches third DM Lab, in Vietnam
Sep 26, 2016
Gabey Goh

Dentsu Media launches third DM Lab, in Vietnam

New Media Laboratory extends media agency’s network of ideas and technology incubation further into Southeast Asia.

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Dentsu issues full statement on overbilling
Sep 23, 2016
Gabey Goh

Dentsu issues full statement on overbilling

Dentsu President and CEO Tadashi Ishii outlines extent of inappropriate transactions, extends apologies to advertisers.

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The Trade Desk rings bell on new public chapter
Sep 22, 2016
Gabey Goh

The Trade Desk rings bell on new public chapter

After a strong Nasdaq debut for The Trade Desk overnight, things may be looking up for ad tech firms on Wall Street. At Spikes Asia, Campaign Asia-Pacific caught up with the company's Matt Harty to talk about priorities in Asia.

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Marketplace quality a top concern for APAC marketers: OpenX study
Sep 16, 2016
Gabey Goh

Marketplace quality a top concern for APAC marketers: OpenX study

Latest report by ExchangeWire Research shows shift in marketer perceptions on value of programmatic advertising

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IPG’s Octagon acquires majority stake in Australia’s Milkmoney
Sep 14, 2016
Gabey Goh

IPG’s Octagon acquires majority stake in Australia’s Milkmoney

Milkmoney will operate within the Octagon Sports and Entertainment Network of IPG.

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