At a lunch roundtable event hosted by AdParlor, brand marketers shared pain points in trying to navigate digital and connect all the dots.
Media agency lays claim to being the first in the market to seriously embrace programmatic audio for client campaigns.
Tencent IBG launches international ad solutions in Singapore to support brands seeking to engage Chinese visitors.
Partnership with global media network comes alongside slew of senior appointments.
Media brand expands APAC presence, signs content partnerships with Jawa Pos TV and Google
Digital media marketplace for OOH assets seeks to bring automation and transparency to the sector.
Tourism board sought to raise the profile of Macau as an exciting and ‘sticky’ destination.
The board has launched an RFP for a new global media agency.
OOH campaign lets Singapore commuters picture themselves in an exotic location.
AsiaMX announces slate of new TV network partners, both international and regional, expanding its inventory to US$500 million in programmatic advertising assets.
CASE STUDY: Use of programmatic TV helped maximise budget for highly targeted campaign that required presence in peak programming.
The conversation is only just starting in Southeast Asia, but marketers are already thinking about viewability standards and viewable CPM.
The company used a direct programmatic buying strategy in China to boost brand awareness and deliver customised messaging.
Ad tech company reports jump in number of direct deals with brands as marketers seek to gain more control over data.
Study shows 39 percent of connected consumers in APAC now using Instagram; 15 percent on Snapchat.
New Media Laboratory extends media agency’s network of ideas and technology incubation further into Southeast Asia.
Dentsu President and CEO Tadashi Ishii outlines extent of inappropriate transactions, extends apologies to advertisers.
After a strong Nasdaq debut for The Trade Desk overnight, things may be looking up for ad tech firms on Wall Street. At Spikes Asia, Campaign Asia-Pacific caught up with the company's Matt Harty to talk about priorities in Asia.
Latest report by ExchangeWire Research shows shift in marketer perceptions on value of programmatic advertising
Milkmoney will operate within the Octagon Sports and Entertainment Network of IPG.