KUALA LUMPUR - IPG Mediabrands has promoted its Malaysia CEO, Prashant Kumar, to the role of regional president of world markets — Asia for UM and Initiative starting 4 January.
Display ads in Asia are going through a renaissance, moving from 'punch-the-monkey' ads to rich, interactive creatives, says Google’s senior vice president of strategy and product development, Neal Mohan.
HONG KONG - Wall Street Journal Asia (WSJ Asia ) and the Financial Times are continuing their roll-out of mobile web apps and social media platforms to reach new and existing readers across Asia.
JAKARTA - Newswire AFP has taken time sensitivity to a whole new level by anticipating the winner of the Southeast Asia Games 2011 football final more than a day before the match is scheduled to take place.
HONG KONG – Next January, Fox International Channels (FIC) will be launching a new pay-TV channel in Asia, Fox Movies Premium (FMP) and an online pay-TV streaming platform, Fox Movies Premium Play.
SYDNEY - Mediacom Australia has won Westpac's media account after a three-way pitch with incumbent agency OMD, and UM.
HONG KONG - The Economist will be launching its culture and lifestyle title Intelligent Life on 29 October as a quarterly supplement in Hong Kong, Singapore, India and North America.
ASIA-PACIFIC – New Zealand and Hong Kong have emerged as the markets with the most favourable pay-TV regulation in the region, according to a report released today.
ASIA-PACIFIC: While increasing numbers of Asia’s business elite are accessing media content digitally, almost all still opt to read print (98 per cent) and watch television (81 per cent) on a monthly basis, according to the 2011 BE Asia Survey.
JAKARTA - Media agency Spark Communications, a division of Starcom MediaVest Group (SMG), has been appointed by BNI (Bank Negara Indonesia) as agency-of-record.
PETALING JAYA – One of Malaysia’s oldest newspapers, The Malay Mail, announced yesterday that it would be moving from a free afternoon paper to a paid morning title. But will the new business model work?
SINGAPORE - FMCG giant Procter & Gamble (P&G) has awarded its media account across five Southeast Asian markets to GroupM's MediaCom. The markets awarded are Singapore, Malaysia, Indonesia, Vietnam and Thailand.
KUALA LUMPUR – KFC Malaysia, which recently shifted its creative duties to BBDO/Proximity, has called for an 'all-new agency' media pitch.
KUALA LUMPUR - Air Asia has switched its Malaysia media account back to Aegis Group's Carat Malaysia without a pitch.
SINGAPORE - David Clugston, currently regional business consultant for consultancy R3, will be leaving after this week to join Mediabrands as its regional head of analytics, based in Singapore.
KUALA LUMPUR - Still trying to distance itself from the controversies of almost a decade ago, Unilever Malaysia's latest campaign for Fair & Lovely is more about empowerment than skin-whitening.
LONDON - Aegis Group announced yesterday that it had agreed the sale of its market research business Synovate, excluding scan data services business Aztec Ipsos for an enterprise value of US$857.5 million (GBP525 million). Ipsos is now the third largest market reseacher in the world.
KUALA LUMPUR - L'Oreal Malaysia has shortlisted four agencies: Maxus, Optimedia, Zenith and incumbent Media PI, for its ongoing pitch, which was called as part of its regional media review.
GLOBAL - French market researcher Ipsos and media group Aegis are likely to conclude the sale of Aegis' research arm Synovate to the exclusion of recent bids by two private equity firms, say sources close to the negotiations.
KUALA LUMPUR: MTV Asia has hired Fox International's marketing manager, Tengku Shamel Tengku Asri, as manager of marketing partnerships, to be based in Malaysia.