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MediaWorks: The journey in two minutes
Jun 10, 2016
Adrian Peter Tse

MediaWorks: The journey in two minutes

MEDIAWORKS SERIES: More than 100 young media professionals from across Asia took part in this year's MediaWorks, a four day training event that challenged them in ways they never anticipated. Here is a look at what went on.

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Nest launches Metta platform for entrepreneurs, startups and brands
May 27, 2016
Adrian Peter Tse

Nest launches Metta platform for entrepreneurs, startups and brands

HONG KONG - While startup accelerators tend to be more cyclical, Metta aims to provide an ongoing way for entrepreneurs, startups and brands to collaborate.

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'Passion and commitment makes phenomenal work’: MediaWorksXI
May 23, 2016
Adrian Peter Tse

'Passion and commitment makes phenomenal work’: MediaWorksXI

HANOI - The 11th edition of Campaign Asia-Pacific’s training event for young media professionals came to an end in Hanoi following some "impressive" pitches for the global luxury brand Bulgari.

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MediaWorksXI kicks off with media and creative brief for Bulgari
May 19, 2016
Adrian Peter Tse

MediaWorksXI kicks off with media and creative brief for Bulgari

HANOI - The 2016 edition of MediaWorks, the four-day training event for young media talents, has kicked off in Vietnam with a challenging brief from global luxury brand Bulgari.

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Omnicom Media Group China appoints talent officer
May 3, 2016
Adrian Peter Tse

Omnicom Media Group China appoints talent officer

SHANGHAI - OMG China has appointed Wendy Suen, formerly of TNS and GroupM China, as chief talent officer.

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How to beat ad blockers with a 'considerate' video strategy
Apr 28, 2016
Adrian Peter Tse

How to beat ad blockers with a 'considerate' video strategy

ASIA-PACIFIC - The rise in adblocking is predicted to wipe off US$41.4 billion from the global economy in 2016. The desire to find a solution has never been greater for the advertising industry. But what is the way forward?

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Watch: Are marketers ready for machine learning?
Apr 27, 2016
Adrian Peter Tse

Watch: Are marketers ready for machine learning?

ASIA-PACIFIC - The idea of trusting machines can bring up all kinds of emotions in people, let alone marketers. But as technology improves, the question is whether marketers are ready to embrace machine learning to its full extent.

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MEC Asia launches content division Wavemaker
Apr 8, 2016
Adrian Peter Tse

MEC Asia launches content division Wavemaker

ASIA-PACIFIC – MEC has launched a global specialist division to simplify the "complicated process" of delivering content for clients, including in Asia.

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Webinar highlights: 3 ways to achieve omnichannel marketing
Apr 1, 2016
Adrian Peter Tse

Webinar highlights: 3 ways to achieve omnichannel marketing

ASIA-PACIFIC - Campaign Asia-Pacific’s webcast series for 2016, presented in association with Turn, kicked off yesterday with representatives of Starwood and Ecselis discussing three areas of omnichannel marketing that are most difficult for marketers.

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Ad fraud exists, so what do you do?
Mar 18, 2016
Adrian Peter Tse

Ad fraud exists, so what do you do?

MEDIA360 TALKS SERIES: Some marketers think it's a huge problem, but others aren't so worried. What's your stand on ad fraud and what do you plan to do about it?

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Diversity leads to advantage? Then do something about it
Mar 17, 2016
Adrian Peter Tse

Diversity leads to advantage? Then do something about it

MEDIA360 TALKS SERIES: From gender inequality to race, culture and talent, nearly every industry sector is recognising the importance of diversity in key areas. The marketing and advertising industry also needs to move forward and better harness the power of diversity.

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Defend or attack? Responding to brand disruptors
Mar 16, 2016
Adrian Peter Tse

Defend or attack? Responding to brand disruptors

MEDIA360 TALKS SERIES: In today's environment, disruption to industries and brands may be inevitable. The question for marketers is whether they should have a defense against disruption—or become the disruptors themselves.

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Publicis Media's Steve King on his new role and the challenges facing media
Mar 10, 2016
Adrian Peter Tse

Publicis Media's Steve King on his new role and the challenges facing media

MEDIA360 TALKS SERIES: Publicis is an 89-year-old agency business. In this video, Steve King, CEO of Publicis Media, talks about the challenges in his new role and the "radical transformation" taking place within the company and throughout the industry.

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What's the future of marketing for brands and media agencies?
Mar 9, 2016
Adrian Peter Tse

What's the future of marketing for brands and media agencies?

MEDIA360 TALKS SERIES: Technology and talent will change the way brands and agencies work together. But so will the global economy and the issue of accountability. What do top brand marketers and media executives see for the future of media and marketing?

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Mediapalooza redux? What senior leaders expect in 2016
Mar 8, 2016
Adrian Peter Tse

Mediapalooza redux? What senior leaders expect in 2016

MEDIA360 TALKS SERIES: 2015 was a year of big media shakeups and reviews. What do senior media executives expect in 2016?

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Media360 Talks series: Lindsay Pattison on how to be a modern media leader
Mar 7, 2016
Adrian Peter Tse

Media360 Talks series: Lindsay Pattison on how to be a modern media leader

ASIA-PACIFIC - From artificial intelligence to gender inequality, Lindsay Pattison, CEO at Maxus Worldwide, gives a speech packed with insights for current and future media leaders.

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Watch: Media360 Summit in 90 seconds
Mar 2, 2016
Adrian Peter Tse

Watch: Media360 Summit in 90 seconds

MEDIA360 TALKS SERIES: From building brands that are good for people, planet and bottom-line to thinking about the future of the internet, check out this 90-second video of Campaign's Media360 Summit.

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Be bold, scale content in connected yet fragmented world: Fonterra
Mar 2, 2016
Adrian Peter Tse

Be bold, scale content in connected yet fragmented world: Fonterra

HONG KONG – As consumer behaviours change, Anindya Dasgupta, global chief marketing officer at Fonterra, sees that old marketing concepts are disintegrating and that new ones are taking their place. For marketers, being bold with brand content is just the start.

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The biggest ideas in media: Media360Summit video series
Feb 29, 2016
Adrian Peter Tse

The biggest ideas in media: Media360Summit video series

HONG KONG - At Campaign Asia's Media360Summit in Hong Kong last week, we spoke to some of the biggest names in media, and we'll be running a mini series of videos jam-packed with insights. Here's a little teaser.

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Google's Sridhar Ramaswamy: Ad blocking, mobile video and high user expectations
Feb 2, 2016
Adrian Peter Tse

Google's Sridhar Ramaswamy: Ad blocking, mobile video and high user expectations

EXCLUSIVE VIDEO: Google’s head of advertising sees immense opportunity in mobile, programmatic and video. To capitalise, key players must work together to solve the ad blocking issue

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