Machine-learning will turbocharge big data and build a new business world, writes Lars Hamberg.
Rising self-confidence and local pride will drive the choices, dreams and ambitions of the region’s millennials in the new year, writes Flamingo's Emma Gage.
Watch some of the highlights from Campaign Asia-Pacific's Financial Services Marketing forum, held in Hong Kong in November 2015.
Don’t let 2016 become a minefield of salary wars and neglected development, writes Font's Priya Bala.
INTRODUCTION: After the mega media reviews of 2015, what will be the defining trends and trials for marketers across Asia in 2016?
A series of simple traits defining corporate attitudes to experience, customer centricity and insights and analytics set the winners apart from the losers, a major global study by Millward Brown finds
HONG KONG - Cheaper, faster and more effective, 360-degree video and other variations of virtual reality are becoming easier to experiment with for brands and creators in the region.
Major news, silly campaigns, behind-the-scenes videos, famous faces, exclusive features, award winners and everything in between: here are the top 25 most-read pieces of Campaign Asia-Pacific content in 2015.
One of the most original campaigns of the year, as far as we were concerned, was not for a product, but for a place: Saga City in Japan. Featuring an ‘alien fish’ as its star, it was far from your typical tourist promotion. We asked the man behind this and other destination branding initiatives, Masato Mitsudera, for his views on how to re-energise a sector that often fails to fulfill its creative potential.
SINGAPORE - There’s a lot of talk about getting attribution right in today’s multi-device landscape, but that’s just putting the cart before the horse for many brands, according to Grace Liau, VivaKi’s general manager for Asia Pacific.
TOKYO - Superdrive, a Tokyo-based agency specialising in revenue marketing, has appointed Calvin Yeoh, formally of Deloitte Digital, to lead operations across the region.
As the world awakens to the seventh episode of the Star Wars franchise today, Campaign Asia-Pacific revisits one of the series’ most beloved characters, R2-D2, and the technical wizard behind it.
Our list of the year's most significant launches includes ventures with implications for online media, sports marketing, viral videos, social-media crisis management and Asia-based startups.
SINGAPORE - The Singapore Tourism Board (STB) has appointed TBWA\Singapore as its global agency partner for integrated creative, digital and production services.
TOKYO - With The Force Awakens about to premiere in Asia, Haier recently unveiled a range of Star Wars-themed products for its Aqua brand in Japan, including a moving replica R2-D2 refrigerator. Campaign spoke to the CEO and CMO about the value of investing in the franchise, and about the company’s broader goals to move white goods from commodities to objects of desire.
For the 45,000 partygoers, one highlight of this year's annual dance music festival ZoukOut was the Heineken 3D Face Projection installation. Presented at Heineken’s tent during the two-night music festival for the first time, the three-metre-high structure used video projection-mapping technology, to capture and display the faces of partygoers in the form of motion graphics, 3D animations and flashes of special effects. Photo credits: Heineken Singapore
Sometimes, it's not you, it's them. You made a go of it, you did your best, but things... just didn't work out. Here are five of the year's biggest industry breakups.
ASIA-PACIFIC - While smartphones represent the zeitgeist, traditional ink pens have lost some of their allure. But for Parker Pen, fine writing instruments couldn’t be more relevant at a time when people find it harder then ever to collect their thoughts.
Some serious shuffling took place amongst regional leadership at many agencies this year. Here's our list of the top 5 appointments, and some choice comments came along with them.
Although global culture is more homogenous than ever, failure to appreciate local customs, values and even physical gestures can still have a detrimental impact on sales.