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2016: A giant leap for big data
Dec 23, 2015
Lars Hamberg

2016: A giant leap for big data

Machine-learning will turbocharge big data and build a new business world, writes Lars Hamberg.

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2016: It’s time to prepare for the post-millennial Asia
Dec 23, 2015
Emma Gage

2016: It’s time to prepare for the post-millennial Asia

Rising self-confidence and local pride will drive the choices, dreams and ambitions of the region’s millennials in the new year, writes Flamingo's Emma Gage.

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FSM highlights: Top financial marketers gather in Hong Kong
Dec 23, 2015
Campaign Asia-Pacific

FSM highlights: Top financial marketers gather in Hong Kong

Watch some of the highlights from Campaign Asia-Pacific's Financial Services Marketing forum, held in Hong Kong in November 2015.

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2016: Is the talent war worth fighting?
Dec 23, 2015
Priya Bala

2016: Is the talent war worth fighting?

Don’t let 2016 become a minefield of salary wars and neglected development, writes Font's Priya Bala.

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2016: Thought leaders peer ahead
Dec 23, 2015
Gary Scattergood

2016: Thought leaders peer ahead

INTRODUCTION: After the mega media reviews of 2015, what will be the defining trends and trials for marketers across Asia in 2016?

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10 drivers that separate the best from the rest
Dec 18, 2015
Staff Writer

10 drivers that separate the best from the rest

A series of simple traits defining corporate attitudes to experience, customer centricity and insights and analytics set the winners apart from the losers, a major global study by Millward Brown finds

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Brands in Hong Kong and Asia begin using 360 video and VR
Dec 18, 2015
Adrian Peter Tse

Brands in Hong Kong and Asia begin using 360 video and VR

HONG KONG - Cheaper, faster and more effective, 360-degree video and other variations of virtual reality are becoming easier to experiment with for brands and creators in the region.

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Best of 2015: Most popular Campaign Asia-Pacific content
Dec 18, 2015
Staff Reporters

Best of 2015: Most popular Campaign Asia-Pacific content

Major news, silly campaigns, behind-the-scenes videos, famous faces, exclusive features, award winners and everything in between: here are the top 25 most-read pieces of Campaign Asia-Pacific content in 2015.

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Appeal beyond mascots: A Tokyo creative’s perspective on marketing Japan's rural destinations
Dec 18, 2015
David Blecken

Appeal beyond mascots: A Tokyo creative’s perspective on marketing Japan's rural destinations

One of the most original campaigns of the year, as far as we were concerned, was not for a product, but for a place: Saga City in Japan. Featuring an ‘alien fish’ as its star, it was far from your typical tourist promotion. We asked the man behind this and other destination branding initiatives, Masato Mitsudera, for his views on how to re-energise a sector that often fails to fulfill its creative potential.

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Worry about attribution later, build the digital foundation first: VivaKi
Dec 17, 2015
Gabey Goh

Worry about attribution later, build the digital foundation first: VivaKi

SINGAPORE - There’s a lot of talk about getting attribution right in today’s multi-device landscape, but that’s just putting the cart before the horse for many brands, according to Grace Liau, VivaKi’s general manager for Asia Pacific.

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Superdrive appoints regional director for Asia-Pacific
Dec 17, 2015
David Blecken

Superdrive appoints regional director for Asia-Pacific

TOKYO - Superdrive, a Tokyo-based agency specialising in revenue marketing, has appointed Calvin Yeoh, formally of Deloitte Digital, to lead operations across the region.

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Watch: R2-D2's creator on why salesrobots, humanoids, and VPAs may be adland's Force
Dec 17, 2015
Jenny Chan 陳詠欣

Watch: R2-D2's creator on why salesrobots, humanoids, and VPAs may be adland's Force

As the world awakens to the seventh episode of the Star Wars franchise today, Campaign Asia-Pacific revisits one of the series’ most beloved characters, R2-D2, and the technical wizard behind it.

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Best of 2015: 5 most important APAC launches
Dec 16, 2015
Staff Reporters

Best of 2015: 5 most important APAC launches

Our list of the year's most significant launches includes ventures with implications for online media, sports marketing, viral videos, social-media crisis management and Asia-based startups.

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STB names TBWA\Singapore as global agency
Dec 15, 2015
Gabey Goh

STB names TBWA\Singapore as global agency

SINGAPORE - The Singapore Tourism Board (STB) has appointed TBWA\Singapore as its global agency partner for integrated creative, digital and production services.

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May the fridge be with you: How Aqua is setting itself apart in white goods
Dec 15, 2015
David Blecken

May the fridge be with you: How Aqua is setting itself apart in white goods

TOKYO - With The Force Awakens about to premiere in Asia, Haier recently unveiled a range of Star Wars-themed products for its Aqua brand in Japan, including a moving replica R2-D2 refrigerator. Campaign spoke to the CEO and CMO about the value of investing in the franchise, and about the company’s broader goals to move white goods from commodities to objects of desire.

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Photos: Heineken #PartyAsOne at Singapore's ZoukOut 2015
Dec 15, 2015
Gabey Goh

Photos: Heineken #PartyAsOne at Singapore's ZoukOut 2015

For the 45,000 partygoers, one highlight of this year's annual dance music festival ZoukOut was the Heineken 3D Face Projection installation. Presented at Heineken’s tent during the two-night music festival for the first time, the three-metre-high structure used video projection-mapping technology, to capture and display the faces of partygoers in the form of motion graphics, 3D animations and flashes of special effects. Photo credits: Heineken Singapore

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Best of 2015: 5 big APAC market exits
Dec 15, 2015
Staff Reporters

Best of 2015: 5 big APAC market exits

Sometimes, it's not you, it's them. You made a go of it, you did your best, but things... just didn't work out. Here are five of the year's biggest industry breakups.

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Parker’s plan to keep luxury pens relevant in the digital era
Dec 14, 2015
Adrian Peter Tse

Parker’s plan to keep luxury pens relevant in the digital era

ASIA-PACIFIC - While smartphones represent the zeitgeist, traditional ink pens have lost some of their allure. But for Parker Pen, fine writing instruments couldn’t be more relevant at a time when people find it harder then ever to collect their thoughts.

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Best of 2015: Top 5 APAC promotions and appointments
Dec 14, 2015
Staff Reporters

Best of 2015: Top 5 APAC promotions and appointments

Some serious shuffling took place amongst regional leadership at many agencies this year. Here's our list of the top 5 appointments, and some choice comments came along with them.

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The context of culture: Be aware of local nuances
Dec 14, 2015
Serena Jacob

The context of culture: Be aware of local nuances

Although global culture is more homogenous than ever, failure to appreciate local customs, values and even physical gestures can still have a detrimental impact on sales.

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