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The year in review: Our top-5 lists for 2014
Dec 19, 2014
Staff Reporters

The year in review: Our top-5 lists for 2014

Campaign Asia-Pacific's editors gleefully present our annual top-5 extravaganza, putting the spotlight on highlights and lowlights from the year that's ending.

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KDDI unites long-distance lovers for Christmas
Dec 19, 2014
David Blecken

KDDI unites long-distance lovers for Christmas

TOKYO - KDDI uses its technology to bring lovers in separate cities together for a romantic virtual dinner on Christmas Eve.

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Millennial mums blow the budget on Christmas
Dec 19, 2014
Marie Gruy

Millennial mums blow the budget on Christmas

Millennials Mums in the East and in the West are choosing to over-indulge their children this Christmas, writes Marie Gruy, insight director with Dentsu Aegies Network.

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Best of 2014: The year's most-read stories
Dec 19, 2014
Staff Reporters

Best of 2014: The year's most-read stories

Our annual year-in-review series concludes with a list of the year's most-read articles.

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Content Marketing (Sydney)
Dec 18, 2014

Content Marketing (Sydney)

Learn how to build your content strategy and implement a content marketing plan that will grow your business and engage your audience.

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Great Eastern’s CMO talks SG50 plans
Dec 18, 2014
Byravee Iyer

Great Eastern’s CMO talks SG50 plans

SINGAPORE - Brands are preparing to cash in by associating themselves with Singapore's 50th anniversary next year, and homegrown insurer Great Eastern has been working to establish early-mover advantage.

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The digital lives of post-'80s Hong Kongers
Dec 18, 2014
Adrian Peter Tse

The digital lives of post-'80s Hong Kongers

Research from Text100 and Redshift research reveals the behaviour, interests and digital preferences of the post-'80s generation in Hong Kong. The study also segments this key demographic into six distinct personas and suggests that, by engaging with their behaviour and interests rather than their wallets, marketers can earn the trust and loyalty of this digitally literate generation.

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Grocery growth slows across Asia: Nielsen
Dec 18, 2014
Staff Reporters

Grocery growth slows across Asia: Nielsen

FMCG sales growth across the region slowed to 6.7 per cent in 2013, and volume growth accounted for less than 3 per cent of overall growth, according to a Nielsen report released today. The slowdown has continued into 2014, with Q2 2014 sales growth figures falling to 4.1 per cent while volume was almost flat at just 0.3 per cent. Meanwhile, convenience stores and minimarkets account for a larger share of growth as their greater accessibility lures shoppers.

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Best of 2014: Top 5 PR disasters
Dec 18, 2014
Staff Reporters

Best of 2014: Top 5 PR disasters

Our annual year-in-review series continues with the year's top 5 PR disasters

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Why 96% of new product launches in China fail
Dec 17, 2014
Matthew Miller

Why 96% of new product launches in China fail

GREATER CHINA - Although most marketers see new products as critical to their success, only 4 per cent of launches in China deliver significant incremental revenue gains once cannibalisation is taken into account, according to just-released research from TNS.

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Four in 10 marketers will look for a new job next year: Font
Dec 17, 2014
Emily Tan

Four in 10 marketers will look for a new job next year: Font

ASIA-PACIFIC - Dissatisfaction with pay and benefits, lack of professional development and long working hours, in that order, are prompting 42 per cent of marketers in the region to look for new jobs next year, according to recruitment company Font.

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Pay dissatisfaction top reason marketers will leave: font
Dec 16, 2014
Staff Reporters

Pay dissatisfaction top reason marketers will leave: font

ASIA-PACIFIC - Recruitment firm font surveyed 276 marketers in Singapore, Hong Kong, Malaysia and New Zealand on their career plans in 2015, and their opinions on Christmas marketing. The study found that a disconcerting 42 per cent of marketers will be looking for new jobs in the new year.

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Champions of Design 4: What does the future hold for homegrown Asian brands?
Dec 16, 2014
Katie Ewer

Champions of Design 4: What does the future hold for homegrown Asian brands?

The author of the 'Asian Champions of Design' series comments on why finding companies worthy of that status has been disappointingly challenging.

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Gamified experiences gain traction with brands
Dec 15, 2014
Byravee Iyer

Gamified experiences gain traction with brands

SINGAPORE - More snazzy-looking touchscreens are likely to make their way to supermarkets and department stores in Singapore as more brands start to experiment with gamified experiences.

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Engagement Meter: The top campaigns running in APAC
Dec 15, 2014
Ranjani Raghupathi

Engagement Meter: The top campaigns running in APAC

Asking fans to share stories of how they met their favourite people lands Starbucks India at the top of this, the inaugural edition of Engagement Meter, a new weekly feature courtesy of analytics specialist Unmetric.

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Shangri-La hires new global CMO from Starwood
Dec 15, 2014
Emily Tan

Shangri-La hires new global CMO from Starwood

HONG KONG - Shangri-La Hotels and Resorts has appointed Steven Taylor, previously Starwood Hotels & Resorts' VP of Marketing for Europe, Africa and the Middle East, as its chief marketing officer.

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Best of 2014: Chatter and lookalikes
Dec 15, 2014
Staff Reporters

Best of 2014: Chatter and lookalikes

Our annual year-in-review series continues with the year's top bits of industry chatter, plus our annual selection of industry people who may have been 'separated at birth' from someone a bit more famous.

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Images of Mikimoto: Asian Champions of Design
Dec 12, 2014

Images of Mikimoto: Asian Champions of Design

These images accompany the 'Asian Champions of Design' article on Mikimoto (please see the related-article link at the bottom of the page).

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Asian Champions of Design: Mikimoto
Dec 12, 2014
Katie Ewer

Asian Champions of Design: Mikimoto

Is nature the ultimate designer? For many centuries in fine jewellery and fashion, that was the prevailing wisdom. Kokichi Mikimoto disagreed.

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The truth behind an unreal reality-style video about a lie detector
Dec 12, 2014
Matthew Miller

The truth behind an unreal reality-style video about a lie detector

A Japanese mock-umentary about a head-borne device that's supposedly capable of detecting deception is a fun way to blow three minutes. But the story behind Tomy's Cocoro Scanner and its marketing is even more interesting.

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