Campaign Asia-Pacific's editors gleefully present our annual top-5 extravaganza, putting the spotlight on highlights and lowlights from the year that's ending.
TOKYO - KDDI uses its technology to bring lovers in separate cities together for a romantic virtual dinner on Christmas Eve.
Millennials Mums in the East and in the West are choosing to over-indulge their children this Christmas, writes Marie Gruy, insight director with Dentsu Aegies Network.
Our annual year-in-review series concludes with a list of the year's most-read articles.
Learn how to build your content strategy and implement a content marketing plan that will grow your business and engage your audience.
SINGAPORE - Brands are preparing to cash in by associating themselves with Singapore's 50th anniversary next year, and homegrown insurer Great Eastern has been working to establish early-mover advantage.
Research from Text100 and Redshift research reveals the behaviour, interests and digital preferences of the post-'80s generation in Hong Kong. The study also segments this key demographic into six distinct personas and suggests that, by engaging with their behaviour and interests rather than their wallets, marketers can earn the trust and loyalty of this digitally literate generation.
FMCG sales growth across the region slowed to 6.7 per cent in 2013, and volume growth accounted for less than 3 per cent of overall growth, according to a Nielsen report released today. The slowdown has continued into 2014, with Q2 2014 sales growth figures falling to 4.1 per cent while volume was almost flat at just 0.3 per cent. Meanwhile, convenience stores and minimarkets account for a larger share of growth as their greater accessibility lures shoppers.
Our annual year-in-review series continues with the year's top 5 PR disasters
GREATER CHINA - Although most marketers see new products as critical to their success, only 4 per cent of launches in China deliver significant incremental revenue gains once cannibalisation is taken into account, according to just-released research from TNS.
ASIA-PACIFIC - Dissatisfaction with pay and benefits, lack of professional development and long working hours, in that order, are prompting 42 per cent of marketers in the region to look for new jobs next year, according to recruitment company Font.
ASIA-PACIFIC - Recruitment firm font surveyed 276 marketers in Singapore, Hong Kong, Malaysia and New Zealand on their career plans in 2015, and their opinions on Christmas marketing. The study found that a disconcerting 42 per cent of marketers will be looking for new jobs in the new year.
The author of the 'Asian Champions of Design' series comments on why finding companies worthy of that status has been disappointingly challenging.
SINGAPORE - More snazzy-looking touchscreens are likely to make their way to supermarkets and department stores in Singapore as more brands start to experiment with gamified experiences.
Asking fans to share stories of how they met their favourite people lands Starbucks India at the top of this, the inaugural edition of Engagement Meter, a new weekly feature courtesy of analytics specialist Unmetric.
HONG KONG - Shangri-La Hotels and Resorts has appointed Steven Taylor, previously Starwood Hotels & Resorts' VP of Marketing for Europe, Africa and the Middle East, as its chief marketing officer.
Our annual year-in-review series continues with the year's top bits of industry chatter, plus our annual selection of industry people who may have been 'separated at birth' from someone a bit more famous.
These images accompany the 'Asian Champions of Design' article on Mikimoto (please see the related-article link at the bottom of the page).
Is nature the ultimate designer? For many centuries in fine jewellery and fashion, that was the prevailing wisdom. Kokichi Mikimoto disagreed.
A Japanese mock-umentary about a head-borne device that's supposedly capable of detecting deception is a fun way to blow three minutes. But the story behind Tomy's Cocoro Scanner and its marketing is even more interesting.