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China chili-sauce brand Lao Gan Ma launches first commercial
Sep 17, 2019
Ad Nut

China chili-sauce brand Lao Gan Ma launches first commercial

THE WORK: China's 'Old Godmother' chili sauce makes an impression on young people with a self-aware two-minute video.

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FMCG brands reshuffle in Vietnam’s growing consumer market
Sep 17, 2019
Jessica Goodfellow

FMCG brands reshuffle in Vietnam’s growing consumer market

In Vietnam's fast-growing economy consumers are quick to switch allegiances, especially in the FMCG category.

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Electronic brands nosedive in Vietnam, but Oppo bucks anti-made-in-China trend
Sep 17, 2019
Jessica Goodfellow

Electronic brands nosedive in Vietnam, but Oppo bucks anti-made-in-China trend

Chinese brands amongst biggest hit by electronics slide in Vietnam’s top local brands; while Brand Korea is at an “all-time high”.

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Vietnam’s Vingroup takes on Asia’s giants
Sep 17, 2019
Jessica Goodfellow

Vietnam’s Vingroup takes on Asia’s giants

Vietnam’s largest conglomerate is expanding its portfolio, pursuing a share of the country’s smartphone market that is majority controlled by South Korea’s Samsung and China’s Oppo.

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New opportunities in 'star-performer' Vietnam
Sep 17, 2019
Nielsen

New opportunities in 'star-performer' Vietnam

The fastest-growing economy in ASEAN is driving rapid evolution in consumer behaviour.

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The hottest retail interior in China is not in Beijing or Shanghai
Sep 16, 2019
Jessica Rapp

The hottest retail interior in China is not in Beijing or Shanghai

Chongqing’s SND boutique is arguably one of the most stunning retails space in China.

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Move and win roundup: Week of September 16, 2019
Sep 16, 2019
Staff Reporters

Move and win roundup: Week of September 16, 2019

Digitas, Agoda, PHD, Geometry, Golin, PubMatic, YouAppi, Stanley St, One Club, WPP, BBH Singapore, The Coca-Cola Company, Imperfect Circle, TGH Collective, CIMB Bank Berhad, Supercars Australia, Gemba, Sompo Asia and more, in our weekly collection of people moves and marketing news.

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Mastercard lets fans experience full force of rugby tackle
Sep 16, 2019
Fayola Douglas

Mastercard lets fans experience full force of rugby tackle

Fans get to feel impact of professional tackle.

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Advertisers are drowning in data, Kantar study says
Sep 16, 2019
Michael Heusner

Advertisers are drowning in data, Kantar study says

"Gone are the days when the idea is to get all the data one can get their hands on."

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KFC wants to plan your wedding
Sep 13, 2019
Ad Nut

KFC wants to plan your wedding

A new campaign from Ogilvy Sydney is giving Aussie couples the chance to ‘put a wing on it’.

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Chinese consumers angered by Muji
Sep 12, 2019
Staff Reporters

Chinese consumers angered by Muji

Add "French Concession" to the list of things brands might want to avoid mentioning in China.

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Photos: Zalora launches ‘interactive playground’ for brands
Sep 12, 2019
Staff Reporters

Photos: Zalora launches ‘interactive playground’ for brands

A merging of online and offline in a wild neon-lit activation.

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APAC CMOs hunt for new help
Sep 11, 2019
Staff Reporters

APAC CMOs hunt for new help

EXCLUSIVE RESEARCH: Marketers are looking for new talent and diverse partners to help them convert marketing to sales, with creative agency relationships at risk, the newly-released R3 Campaign Asia-Pacific CMO Outlook reveals.

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Jack Ma's swan song: Alibaba outlines new values as founder leaves the stage
Sep 11, 2019
Staff Reporters

Jack Ma's swan song: Alibaba outlines new values as founder leaves the stage

Celebrating its 20th anniversary and marking the departure of founder Jack Ma, Alibaba Group announced a refresh of its core values to help the company last 102 years.

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More marketers see value in brand experience centres
Sep 11, 2019
Surekha Ragavan

More marketers see value in brand experience centres

Brand experience centres are tapping into consumers' basic need for physical, and oftentimes visceral, retail experiences.

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Timberland pledges to plant 50 million trees over five years
Sep 11, 2019
Stephen Delahunty

Timberland pledges to plant 50 million trees over five years

The brand has planted more than 10 million trees since 2001.

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Warc announces shortlist for Asian strategy prize
Sep 10, 2019
Staff Reporters

Warc announces shortlist for Asian strategy prize

Agency networks boasting multiple shortlisted entries include BBDO, DDB, Ensemble, McCann, Mindshare, Ogilvy and TBWA.

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The changes luxury brands need to make in China
Sep 9, 2019
Daniel Langer

The changes luxury brands need to make in China

Very few brands tell their story right, and even fewer are excellent in providing a “branded experience” along all touchpoints of the customer journey.

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Move and win roundup: Week of September 9, 2019
Sep 9, 2019
Staff Reporters

Move and win roundup: Week of September 9, 2019

Wunderman Thompson, Golin China, Ogilvy Health, Dentsu Aegis Network, 72andSunny, Qualtrics, Gyro, VMLY&R, RhythmOne, Spark Foundry, Quantum Consumer Solutions, Glance (InMobi), Naver, Publicis Singapore, Edelman, MediaMonks, Golin, Arsenal FC, Within, Sweetshop, Digitas, DDB HK, MoPub, BBC Studios and more, in our weekly collection of people moves and marketing news.

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Dishwashing brand transforms Sydney pool into giant kitchen sink
Sep 9, 2019
Surekha Ragavan

Dishwashing brand transforms Sydney pool into giant kitchen sink

The activation for dishwashing brand Finish was part of an integrated campaign about water scarcity, involving DEC PR and Havas.

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