THE WORK: China's 'Old Godmother' chili sauce makes an impression on young people with a self-aware two-minute video.
In Vietnam's fast-growing economy consumers are quick to switch allegiances, especially in the FMCG category.
Chinese brands amongst biggest hit by electronics slide in Vietnam’s top local brands; while Brand Korea is at an “all-time high”.
Vietnam’s largest conglomerate is expanding its portfolio, pursuing a share of the country’s smartphone market that is majority controlled by South Korea’s Samsung and China’s Oppo.
The fastest-growing economy in ASEAN is driving rapid evolution in consumer behaviour.
Chongqing’s SND boutique is arguably one of the most stunning retails space in China.
Digitas, Agoda, PHD, Geometry, Golin, PubMatic, YouAppi, Stanley St, One Club, WPP, BBH Singapore, The Coca-Cola Company, Imperfect Circle, TGH Collective, CIMB Bank Berhad, Supercars Australia, Gemba, Sompo Asia and more, in our weekly collection of people moves and marketing news.
Fans get to feel impact of professional tackle.
"Gone are the days when the idea is to get all the data one can get their hands on."
A new campaign from Ogilvy Sydney is giving Aussie couples the chance to ‘put a wing on it’.
Add "French Concession" to the list of things brands might want to avoid mentioning in China.
A merging of online and offline in a wild neon-lit activation.
EXCLUSIVE RESEARCH: Marketers are looking for new talent and diverse partners to help them convert marketing to sales, with creative agency relationships at risk, the newly-released R3 Campaign Asia-Pacific CMO Outlook reveals.
Celebrating its 20th anniversary and marking the departure of founder Jack Ma, Alibaba Group announced a refresh of its core values to help the company last 102 years.
Brand experience centres are tapping into consumers' basic need for physical, and oftentimes visceral, retail experiences.
The brand has planted more than 10 million trees since 2001.
Agency networks boasting multiple shortlisted entries include BBDO, DDB, Ensemble, McCann, Mindshare, Ogilvy and TBWA.
Very few brands tell their story right, and even fewer are excellent in providing a “branded experience” along all touchpoints of the customer journey.
Wunderman Thompson, Golin China, Ogilvy Health, Dentsu Aegis Network, 72andSunny, Qualtrics, Gyro, VMLY&R, RhythmOne, Spark Foundry, Quantum Consumer Solutions, Glance (InMobi), Naver, Publicis Singapore, Edelman, MediaMonks, Golin, Arsenal FC, Within, Sweetshop, Digitas, DDB HK, MoPub, BBC Studios and more, in our weekly collection of people moves and marketing news.
The activation for dishwashing brand Finish was part of an integrated campaign about water scarcity, involving DEC PR and Havas.