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CASE STUDY: Reaching a lost generation with a treasure hunt
Dec 15, 2009
Staff Reporters

CASE STUDY: Reaching a lost generation with a treasure hunt

Yahoo set out to re-establish its position in the lives of young people in Singapore and Malaysia through a treasure hunt with a twist.

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CASE STUDY: Using CSR to build Red Bull in Thailand
Dec 1, 2009
Staff Reporters

CASE STUDY: Using CSR to build Red Bull in Thailand

Red Bull used its high visibility in Thailand to initiate a CSR programme that would strengthen its standing in the market.

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CASE STUDY: Improving skin condition and selling confidence
Nov 24, 2009
Staff Reporters

CASE STUDY: Improving skin condition and selling confidence

Recognising that a clear complexion can help teenage girls to face the stresses and strains of the world, Johnson & Johnson went online to the group to sample its Clean&Clear range and take part in an exciting contest with a substantial cash prize.

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CASE STUDY: Making Singapore a kinder place
Nov 17, 2009
Staff Reporters

CASE STUDY: Making Singapore a kinder place

The Singapore Kindness Movement (SKM) needed a strong initiative to encourage spontaneous acts of kindness.

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CASE STUDY: Using augmented reality to drive computer sales
Nov 10, 2009
Staff Reporters

CASE STUDY: Using augmented reality to drive computer sales

Lenovo wanted to find a way to tap into the vast potential of China's student market. Rather than bamboozle its audience with dry technical jargon, the company invited students to sample its features through augmented reality technology and compete to win exclusive prizes.

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Media announces Agency of the Year shortlist
Nov 9, 2009
Staff Reporters

Media announces Agency of the Year shortlist

HONG KONG - Media has announced the shortlist for its 2009 Agency of the Year Awards, to be held in Singapore in December.

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Procter & Gamble's Deb Henretta awarded Client Marketer of the Year
Nov 3, 2009
Staff Reporters

Procter & Gamble's Deb Henretta awarded Client Marketer of the Year

SINGAPORE - Deb Henretta (pictured), group president, Asia, Procter & Gamble, will be honoured with the Client Marketer of the Year award at the 16th Agency of the Year awards on 9 December in Singapore.

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CASE STUDY: Using social media to mobilise Hong Kong horror fans
Oct 27, 2009
Staff Reporters

CASE STUDY: Using social media to mobilise Hong Kong horror fans

A Hong Kong theme park called for public participation to refresh its Halloween party as the seasonal event entered its 9th year.

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CASE STUDY: Using national pride to sell Malaysia's first homegrown MPV
Oct 19, 2009
Staff Reporters

CASE STUDY: Using national pride to sell Malaysia's first homegrown MPV

Proton and McCann Erickson engaged the public to develop a name and identity for a new MPV in a difficult economic environment.

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CASE STUDY: Simplifying communications to sell cough medicine in Korea
Oct 13, 2009
Staff Reporters

CASE STUDY: Simplifying communications to sell cough medicine in Korea

To differentiate its brand of cough medicine in a saturated, nondescript market, Boehringer Ingelheim, a German pharmaceutical company, pared down its messaging to focus on the product's core benefits.

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CASE STUDY: Using social media to build StarHub's broadband
Oct 6, 2009
Staff Reporters

CASE STUDY: Using social media to build StarHub's broadband

StarHub used Facebook and a fast paced on- and offline competition to build excitement around the benefits of its broadband service.

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CASE STUDY: Intel and making an invisible product visible
Sep 29, 2009
Staff Reporters

CASE STUDY: Intel and making an invisible product visible

Intel tapped Singapore's most influential tech and fashion bloggers to generate a profile for a visually uninspiring, but technologically exciting, product.

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CASE STUDY: Taking steps towards a (virtually) greener Hong Kong
Sep 22, 2009
Staff Reporters

CASE STUDY: Taking steps towards a (virtually) greener Hong Kong

Watsons Water sought to build its green credentials by encouraging consumers to plant seedlings and ultimately improve Hong Kong's environment.

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CASE STUDY: Bringing online access to the masses in the Philippines
Sep 14, 2009
Staff Reporters

CASE STUDY: Bringing online access to the masses in the Philippines

An initiative between Smart, a leading telco, and Tribal DDB drew an enthusiastic response from mobile-centric Filipinos.

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CASE STUDY: Changing attitudes towards Aids among migrant workers
Sep 8, 2009
Staff Reporters

CASE STUDY: Changing attitudes towards Aids among migrant workers

A Chinese anti-aids campaign raised awareness among workers and reduced discrimination against sufferers.

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Rapp Collins Manila closes as agency changes focus
Aug 21, 2009
Staff Reporters

Rapp Collins Manila closes as agency changes focus

MANILA - Rapp Collins Manila, an affiliate of DDB, is believed to have been dissolved as it moves towards a more data-driven marketing focus.

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AME round-up: day two
May 27, 2009
Staff Reporters

AME round-up: day two

HONG KONG - The second day of the Asian Marketing Effectiveness Festival in Hong Kong kicked off on Wednesday with a talk from Nick Brien, president and CEO of Mediabrands, on customer motivation.

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AME round-up: day one
May 26, 2009
Staff Reporters

AME round-up: day one

HONG KONG - The Asian Marketing Effectiveness Festival launched Tuesday with a range of speakers tackling the issue of accountable marketing.

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Li Ning COO to speak at AMEs
Apr 17, 2009
Staff Reporters

Li Ning COO to speak at AMEs

HONG KONG - Jason Guo (pictured), chief operating officer for Li Ning, the Chinese sports brand, will speak at the AMEs this May.

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AME 2009 jury announced
Mar 19, 2009
Staff Reporters

AME 2009 jury announced

This year's Asian Marketing Effectiveness awards (AME) will be judged by 27 of the region's leading marketers and media and advertising agency executives.

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