Yahoo set out to re-establish its position in the lives of young people in Singapore and Malaysia through a treasure hunt with a twist.
Red Bull used its high visibility in Thailand to initiate a CSR programme that would strengthen its standing in the market.
Recognising that a clear complexion can help teenage girls to face the stresses and strains of the world, Johnson & Johnson went online to the group to sample its Clean&Clear range and take part in an exciting contest with a substantial cash prize.
The Singapore Kindness Movement (SKM) needed a strong initiative to encourage spontaneous acts of kindness.
Lenovo wanted to find a way to tap into the vast potential of China's student market. Rather than bamboozle its audience with dry technical jargon, the company invited students to sample its features through augmented reality technology and compete to win exclusive prizes.
HONG KONG - Media has announced the shortlist for its 2009 Agency of the Year Awards, to be held in Singapore in December.
SINGAPORE - Deb Henretta (pictured), group president, Asia, Procter & Gamble, will be honoured with the Client Marketer of the Year award at the 16th Agency of the Year awards on 9 December in Singapore.
A Hong Kong theme park called for public participation to refresh its Halloween party as the seasonal event entered its 9th year.
Proton and McCann Erickson engaged the public to develop a name and identity for a new MPV in a difficult economic environment.
To differentiate its brand of cough medicine in a saturated, nondescript market, Boehringer Ingelheim, a German pharmaceutical company, pared down its messaging to focus on the product's core benefits.
StarHub used Facebook and a fast paced on- and offline competition to build excitement around the benefits of its broadband service.
Intel tapped Singapore's most influential tech and fashion bloggers to generate a profile for a visually uninspiring, but technologically exciting, product.
Watsons Water sought to build its green credentials by encouraging consumers to plant seedlings and ultimately improve Hong Kong's environment.
An initiative between Smart, a leading telco, and Tribal DDB drew an enthusiastic response from mobile-centric Filipinos.
A Chinese anti-aids campaign raised awareness among workers and reduced discrimination against sufferers.
MANILA - Rapp Collins Manila, an affiliate of DDB, is believed to have been dissolved as it moves towards a more data-driven marketing focus.
HONG KONG - The second day of the Asian Marketing Effectiveness Festival in Hong Kong kicked off on Wednesday with a talk from Nick Brien, president and CEO of Mediabrands, on customer motivation.
HONG KONG - The Asian Marketing Effectiveness Festival launched Tuesday with a range of speakers tackling the issue of accountable marketing.
HONG KONG - Jason Guo (pictured), chief operating officer for Li Ning, the Chinese sports brand, will speak at the AMEs this May.
This year's Asian Marketing Effectiveness awards (AME) will be judged by 27 of the region's leading marketers and media and advertising agency executives.