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Wunderman and Agenda open Guangzhou offices
Sep 13, 2011
Rhandell Rubio

Wunderman and Agenda open Guangzhou offices

CHINA - Wunderman and Agenda has opened the doors to new offices in Guangzhou, bringing the span of the network's offices in China to six locations in three cities.

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Advertising veteran Ramon Jimenez takes on Philippine Tourism chief role
Aug 31, 2011
Rhandell Rubio

Advertising veteran Ramon Jimenez takes on Philippine Tourism chief role

THE PHILIPPINES - Advertising and marketing veteran Ramon Jimenez Jr has today taken the reins of the Philippine Department of Tourism (DOT), replacing Alberto Lim whose resignation as DOT secretary came into effect yesterday.

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HTC rolls out latest Sensation smartphone with OOH campaign
Aug 15, 2011
Rhandell Rubio

HTC rolls out latest Sensation smartphone with OOH campaign

SINGAPORE - HTC has launched an outdoor campaign to introduce the latest HTC Sensation phone to the market utilising wall murals with 55-inch multimedia entertainment widescreen displays to commuters at the Harbour Front NEL station.

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Philips appoints Laura Ashton as head of marketing, emerging markets
Aug 15, 2011
Rhandell Rubio

Philips appoints Laura Ashton as head of marketing, emerging markets

ASIA-PACIFIC - Electronics company Philips has today appointed Laura Ashton as vice president and head of marketing for lighting in emerging markets, Asia-Pacific and Latin America. Her appointment is effective immediately, and will be based in Singapore.

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Yahoo forges Southeast Asia content partnership with PropertyGuru
Aug 10, 2011
Rhandell Rubio

Yahoo forges Southeast Asia content partnership with PropertyGuru

SOUTHEAST ASIA - Yahoo has forged a regional content partnership with online property portal group PropertyGuru to deliver property-related content to users across Singapore, Indonesia, Malaysia and Thailand.

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CASE STUDY: Neutrogena utilises photo flash-mob to get youth using sun block
Aug 4, 2011
Rhandell Rubio

CASE STUDY: Neutrogena utilises photo flash-mob to get youth using sun block

Johnson & Johnson rolled out its first-ever 'photo-mob' via photo-sharing app Instagram showcasing its Neutrogena Ultra Sheer sun block through Tribal DDB.

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Rapp Indonesia names new head, Jaymie Divinagracia
Jul 25, 2011
Rhandell Rubio

Rapp Indonesia names new head, Jaymie Divinagracia

JAKARTA - Rapp Indonesia has brought in Jaymie Divinagracia to take on the reins of head of the data-driven marketing agency as well as technical advisor. Her appointment is effective immediately.

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CASE STUDY: Mizone captures teens and young professionals with new isotonic drink
Jul 20, 2011
Rhandell Rubio

CASE STUDY: Mizone captures teens and young professionals with new isotonic drink

Danone launched the latest addition to their line of Mizone isotonic drinks called 'Ur Flava', partnering with Admax Network, with the goal of moving the brand beyond the isotonic drink category and capture the teen and young professional markets.

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MWG Philippines, FutureBrand tie-up on new brand consultancy offering
Jun 27, 2011
Rhandell Rubio

MWG Philippines, FutureBrand tie-up on new brand consultancy offering

THE PHILIPPINES - McCann Worldgroup Philippines and brand identity and consultancy firm FutureBrand have combined to launch a new offering in the brand consultancy space in the country.

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CASE STUDY: Reebok's 'No pants day' deploys models to showcase EasyTone shoes
Jun 23, 2011
Rhandell Rubio

CASE STUDY: Reebok's 'No pants day' deploys models to showcase EasyTone shoes

Reebok ran its version of 'No pants day' to promote the new EasyTone shoes in Taiwan, deploying 20 models in underwear to showcase the new shoes during rush hour.

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GroupM division ESP makes three regional hires
May 29, 2011
Rhandell Rubio

GroupM division ESP makes three regional hires

ASIA-PACIFIC - GroupM has promoted Kenny Hau to regional managing partner of its ESP division. It has also appointed Josh Black as regional ESP chief operating officer, and hired Kesevan Balasingam as head of ESP in Malaysia.

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Courtyard Marriott Thailand appoints new director of marketing
May 29, 2011
Rhandell Rubio

Courtyard Marriott Thailand appoints new director of marketing

THAILAND - Christian Lueke has been appointed as director of marketing at the Courtyard by Marriott Cluster Thailand, effective immediately.

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Rapp China lands Weight Watchers account
May 23, 2011
Rhandell Rubio

Rapp China lands Weight Watchers account

SHANGHAI - Rapp China has been selected as lead communications agency for Weight Watchers China, without a pitch.

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Euro RSCG Bangkok snaps up Racer Electric account
May 22, 2011
Rhandell Rubio

Euro RSCG Bangkok snaps up Racer Electric account

BANGKOK - Euro RSCG has been selected as the agency-of-record by fluorescent lamp manufacturer Racer Electric following a competitive three-way pitch.

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Rapp Indonesia wins Pos Indonesia marketing account
May 17, 2011
Rhandell Rubio

Rapp Indonesia wins Pos Indonesia marketing account

INDONESIA - Rapp Indonesia has won the marketing services account of Pos Indonesia, the country's national postal service, following a competitive eight-way pitch.

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Rapp adds head of analytics, insights in Shanghai
May 16, 2011
Rhandell Rubio

Rapp adds head of analytics, insights in Shanghai

CHINA - Rapp Shanghai has named Sherry Hsu to the newly-created role of head of analytics and insights as part of the agency's efforts to strengthen its data driven marketing capabilities.

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Chelsea Football Club to partner with local brands in region
May 15, 2011
Rhandell Rubio

Chelsea Football Club to partner with local brands in region

SOUTHEAST ASIA - UK sports team Chelsea Football Club has signed up Dentsu Sports Asia to market the club's first team players in the region.

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Yakult Singapore extends sponsorship of FINA/Arena swimming world cup
May 5, 2011
Rhandell Rubio

Yakult Singapore extends sponsorship of FINA/Arena swimming world cup

SINGAPORE - Yakult Singapore has extended its sponsorship for this year's FINA/Arena Swimming World Cup taking place in the country on 4 and 5 November.

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Waggener Edstrom appointed AOR for HK Education City
Apr 17, 2011
Rhandell Rubio

Waggener Edstrom appointed AOR for HK Education City

HONG KONG - Waggener Edstrom Worldwide (WE) today announced that its has been tapped as the agency-of-record for Hong Kong Education City (HKEdCity), after previously handling project-based work for the client.

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Robust wage, bonus growth for marketers in 2011: Robert Walters
Mar 29, 2011
Rhandell Rubio

Robust wage, bonus growth for marketers in 2011: Robert Walters

SINGAPORE - In its latest report update, recruitment firm Robert Walters sheds light on the current state of salaries and bonuses of sales and marketing professionals in Singapore's key sectors.

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