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All about the experience: Hilton's Mark Liversidge
Mar 31, 2014
Racheal Lee

All about the experience: Hilton's Mark Liversidge

THE FACE BEHIND THE BRAND: Hilton Worldwide’s new APAC chief marketer Mark Liversidge aims to make the hospitality group’s name synonymous with travel.

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Supplements: Health-conscious Asians drive sector
Feb 26, 2014
Racheal Lee

Supplements: Health-conscious Asians drive sector

SECTOR STUDY: Greater awareness of the need for preventative health measures, the effects of pollution and aging populations are increasing demand for vitamins and supplements.

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Is green a selling point for Indonesia’s auto market?
Jan 28, 2014
Racheal Lee

Is green a selling point for Indonesia’s auto market?

INDONESIA - Curtailed fuel subsidies and new tax and finance reforms could be an opportunity to grow the country’s taste for low-cost green cars. But other population factors come into play, and marketers of other products could learn something from the auto market.

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CASE STUDY: How P&G and the Red Cross turned fashion into necessities for typhoon survivors
Jan 24, 2014
Racheal Lee

CASE STUDY: How P&G and the Red Cross turned fashion into necessities for typhoon survivors

To help typhoon survivors, Philippine Red Cross (PRC) and P&G turned fashion items into daily essentials such as food, water and medicine through fundraising project Aid Couture.

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Wearable tech: A chance for brands to exercise sport mindedness
Jan 21, 2014
Racheal Lee

Wearable tech: A chance for brands to exercise sport mindedness

As Asia’s societies become more health conscious and affluent, consumers look for technologies to help them stay healthy and exercise more, or at least remind them to. Do these devices solve real problems, or are they pure marketing gimmicks?

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Filipinos expect brands to bring positive change after Yolanda
Jan 17, 2014
Racheal Lee

Filipinos expect brands to bring positive change after Yolanda

MANILA - Typhoon Yolanda represents an opportunity for brands to engage with people and contribute to society. More to the point, 96 per cent of the population expects nothing less, according to a McCann Worldgroup report.

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RTD tea: Healthier drinks get a low-sugar rush
Jan 15, 2014
Racheal Lee

RTD tea: Healthier drinks get a low-sugar rush

SECTOR STUDY: Consumer demand is nudging makers away from the sugary and fizzy, towards the healthy and natural, often using local ingredients and flavours.

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CASE STUDY: How Ikea tested the durability of its kitchens
Dec 13, 2013
Racheal Lee

CASE STUDY: How Ikea tested the durability of its kitchens

Ikea found consumers have grown to love its kitchen solutions but still had misgivings about product durability.

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Closer look: Pantene's Philippines campaign to empower women
Dec 13, 2013
Racheal Lee

Closer look: Pantene's Philippines campaign to empower women

MANILA - Pantene Philippines, with BBDO Guerrero, hopes to foster real social change with its recently launched ‘Whip It movement’.

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Red Communication wins Singapore Tourism Board, Tigerair Mandala
Dec 6, 2013
Racheal Lee

Red Communication wins Singapore Tourism Board, Tigerair Mandala

JAKARTA - Independent digital agency Red Communication Indonesia has announced two business wins, from Singapore Tourism Board and Tigerair Mandala.

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Banks seek to woo wandering consumers into exclusive relationships
Dec 4, 2013
Racheal Lee

Banks seek to woo wandering consumers into exclusive relationships

According to a recent study, around 40 per cent of consumers have relationships with three or more financial service providers, which represents an obvious opportunity for banks that can tempt such customers into monogamy. But it won't be easy.

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Coca-Cola Pacific Group restructures, appoints president for Asia
Nov 28, 2013
Racheal Lee

Coca-Cola Pacific Group restructures, appoints president for Asia

ASIA-PACIFIC - Coca-Cola Pacific Group will be renamed as Asia Pacific Group, effective 1 January, to further sharpen its focus on China, India and Indonesia.

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Johnnie Walker shatters glass car for drunk-driving message
Nov 26, 2013
Racheal Lee

Johnnie Walker shatters glass car for drunk-driving message

SINGAPORE - Johnnie Walker has launched a 90-second film in which glass tumblers form themselves into the shape of a Formula 1 car—and inevitably crash—as part of the brand's global responsible-drinking initiative, “Join The Pact”.

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Mother’s Choice launches Adoption Awareness Month in Hong Kong
Nov 25, 2013
Racheal Lee

Mother’s Choice launches Adoption Awareness Month in Hong Kong

HONG KONG - Mother’s Choice, an organisation that offers adoption services in addition to help for teenage mothers coping with crisis pregnancies, has launched a month-long multimedia campaign in connection with Adoption Awareness Month.

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Kidproof Southeast uses lollipops to increase awareness of missing children
Nov 20, 2013
Racheal Lee

Kidproof Southeast uses lollipops to increase awareness of missing children

KUALA LUMPUR - Kidproof Southeast has launched a campaign to create awareness on the increasing spate of missing children.

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CASE STUDY: Qatar Airways uses Twitter to engage a new audience
Nov 18, 2013
Racheal Lee

CASE STUDY: Qatar Airways uses Twitter to engage a new audience

Seeking top-of-mind status among travellers, Qatar Airways devised a contest that got people talking about the airline and its destinations—to the tune of more than a quarter of a million tweets in seven days.

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Heineken partners with Rev Asia to build audience for 'Thirst' music festival
Nov 15, 2013
Racheal Lee

Heineken partners with Rev Asia to build audience for 'Thirst' music festival

KUALA LUMPUR - Heineken has partnered with digital media group Rev Asia to handle the bulk of a four-month integrated campaign promoting Heineken Thirst, an electronic-music festival taking place in Malaysia in December.

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Travel Corporation pledges US$20,000 to typhoon victims
Nov 14, 2013
Racheal Lee

Travel Corporation pledges US$20,000 to typhoon victims

SINGAPORE - The Travel Corporation, parent company of Trafalgar, Insight Vacations, Contiki and Uniworld, has pledged SG$25,000 (US$20,000) worth of aid to the victims of super Typhoon Yolanda in The Philippines.

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Tourism Authority of Thailand launches first-ever TV commercial in US
Nov 13, 2013
Racheal Lee

Tourism Authority of Thailand launches first-ever TV commercial in US

BANGKOK - Hoping to entice travelers who would otherwise visit closer destinations, the Tourism Authority of Thailand has unveiled an integrated campaign in the United States, including its first-ever TV commercial in the country.

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CASE STUDY: Eye-care product builds affinity by referencing Vietnam history
Nov 11, 2013
Racheal Lee

CASE STUDY: Eye-care product builds affinity by referencing Vietnam history

Vietnamese eyedrop product OSLA launched its first campaign in 15 years to boost its market share.

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