THE FACE BEHIND THE BRAND: Hilton Worldwide’s new APAC chief marketer Mark Liversidge aims to make the hospitality group’s name synonymous with travel.
SECTOR STUDY: Greater awareness of the need for preventative health measures, the effects of pollution and aging populations are increasing demand for vitamins and supplements.
INDONESIA - Curtailed fuel subsidies and new tax and finance reforms could be an opportunity to grow the country’s taste for low-cost green cars. But other population factors come into play, and marketers of other products could learn something from the auto market.
To help typhoon survivors, Philippine Red Cross (PRC) and P&G turned fashion items into daily essentials such as food, water and medicine through fundraising project Aid Couture.
As Asia’s societies become more health conscious and affluent, consumers look for technologies to help them stay healthy and exercise more, or at least remind them to. Do these devices solve real problems, or are they pure marketing gimmicks?
MANILA - Typhoon Yolanda represents an opportunity for brands to engage with people and contribute to society. More to the point, 96 per cent of the population expects nothing less, according to a McCann Worldgroup report.
SECTOR STUDY: Consumer demand is nudging makers away from the sugary and fizzy, towards the healthy and natural, often using local ingredients and flavours.
Ikea found consumers have grown to love its kitchen solutions but still had misgivings about product durability.
MANILA - Pantene Philippines, with BBDO Guerrero, hopes to foster real social change with its recently launched ‘Whip It movement’.
JAKARTA - Independent digital agency Red Communication Indonesia has announced two business wins, from Singapore Tourism Board and Tigerair Mandala.
According to a recent study, around 40 per cent of consumers have relationships with three or more financial service providers, which represents an obvious opportunity for banks that can tempt such customers into monogamy. But it won't be easy.
ASIA-PACIFIC - Coca-Cola Pacific Group will be renamed as Asia Pacific Group, effective 1 January, to further sharpen its focus on China, India and Indonesia.
SINGAPORE - Johnnie Walker has launched a 90-second film in which glass tumblers form themselves into the shape of a Formula 1 car—and inevitably crash—as part of the brand's global responsible-drinking initiative, “Join The Pact”.
HONG KONG - Mother’s Choice, an organisation that offers adoption services in addition to help for teenage mothers coping with crisis pregnancies, has launched a month-long multimedia campaign in connection with Adoption Awareness Month.
KUALA LUMPUR - Kidproof Southeast has launched a campaign to create awareness on the increasing spate of missing children.
Seeking top-of-mind status among travellers, Qatar Airways devised a contest that got people talking about the airline and its destinations—to the tune of more than a quarter of a million tweets in seven days.
KUALA LUMPUR - Heineken has partnered with digital media group Rev Asia to handle the bulk of a four-month integrated campaign promoting Heineken Thirst, an electronic-music festival taking place in Malaysia in December.
SINGAPORE - The Travel Corporation, parent company of Trafalgar, Insight Vacations, Contiki and Uniworld, has pledged SG$25,000 (US$20,000) worth of aid to the victims of super Typhoon Yolanda in The Philippines.
BANGKOK - Hoping to entice travelers who would otherwise visit closer destinations, the Tourism Authority of Thailand has unveiled an integrated campaign in the United States, including its first-ever TV commercial in the country.
Vietnamese eyedrop product OSLA launched its first campaign in 15 years to boost its market share.