ASIA-PACIFIC - Former Bates 141 Asia chairman Jeffrey Yu has been named CEO for Asia at Paris-based data analytics consultancy Numsight.
Grace Wong, senior director, head of marketing, Gap China, on her passion for Gap and her mission to share this with Chinese consumers.
BEIJING - DDB Guoan Group in Beijing has landed five new accounts in the space of one week, included being appointed lead creative agency for local brands Lafaso, 360buy Jingdong Mall, Kama Classics and the China Life Insurance Company, as well as being awarded a new project for the Volkswagen Group China's E-fleet Museum project.
Philips chief marketing officer for China Boon Lai on how he is using his Western and Asian learnings to push the Philips brand forward in the hugely competitive mainland China market.
Charged with marketing the many and varied brands under Richemont’s luxury umbrella, Nicolas Brindjonc tells Michael O’Neill about the challenges he faces.
Diageo’s regional marketing chief James Thompson is setting higher goals, and having faith in in risk-taking and risk takers.
President of Asia-Pacific for Haier, Philip Carmichael, is helping China's ambitious appliances giant create a global brand.
While there is no doubting the potential of the Muslim market in Asia, it nonetheless needs to be handled with great care.
Sustainability in marketing continues to be something of a double-edged sword. While many brands would like to be communicating their 'green' practices, in the age of digital technology and instant consumer response, they are afraid of placing themselves too squarely in the public eye for fear of criticism.
Consumption levels have a long way to go to match the rising confidence levels in Asia.
New report from Nielsen reveals that public propensity to spend is up, particularly in the mainland's lower tier cities
Virgin, Apple and Avis all began as small players and created value and goodwill in the market based on their status as a challenger to the dominant brand in their respective categories.
The recession may not be over quite yet, but financial brands are showing the first signs of recovery. And for marketers in Asia, this means concentrating on rebuilding consumer trust.
Chinese car makers have made huge headway over the past decade in terms of the number of vehicles sold, but they are only now starting to place their energy into brand building,
If we were looking for a common denominator in the breakneck round of pitches that we have witnessed in the first few months of the year, then price would certainly be a strong contender.