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Jeffrey Yu appointed Asia CEO at Numsight
Jun 23, 2011
Michael O'Neill

Jeffrey Yu appointed Asia CEO at Numsight

ASIA-PACIFIC - Former Bates 141 Asia chairman Jeffrey Yu has been named CEO for Asia at Paris-based data analytics consultancy Numsight.

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Profile: Gap China marketing head Grace Wong
May 29, 2011
Michael O'Neill

Profile: Gap China marketing head Grace Wong

Grace Wong, senior director, head of marketing, Gap China, on her passion for Gap and her mission to share this with Chinese consumers.

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DDB Guoan scores five new China wins
Mar 31, 2011
Michael O'Neill

DDB Guoan scores five new China wins

BEIJING - DDB Guoan Group in Beijing has landed five new accounts in the space of one week, included being appointed lead creative agency for local brands Lafaso, 360buy Jingdong Mall, Kama Classics and the China Life Insurance Company, as well as being awarded a new project for the Volkswagen Group China's E-fleet Museum project.

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Profile: Philips China chief marketing officer Boon Lai
Mar 28, 2011
Michael O'Neill

Profile: Philips China chief marketing officer Boon Lai

Philips chief marketing officer for China Boon Lai on how he is using his Western and Asian learnings to push the Philips brand forward in the hugely competitive mainland China market.

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Profile: Richemont’s regional marketer Nicolas Brindjonc
Feb 23, 2011
Michael O'Neill

Profile: Richemont’s regional marketer Nicolas Brindjonc

Charged with marketing the many and varied brands under Richemont’s luxury umbrella, Nicolas Brindjonc tells Michael O’Neill about the challenges he faces.

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Profile: Regional markteing chief of Diageo James Thompson
Nov 10, 2010
Michael O'Neill

Profile: Regional markteing chief of Diageo James Thompson

Diageo’s regional marketing chief James Thompson is setting higher goals, and having faith in in risk-taking and risk takers.

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Profile: President of Asia-Pacific for Haier Philip Carmichael
Oct 7, 2010
Michael O'Neill

Profile: President of Asia-Pacific for Haier Philip Carmichael

President of Asia-Pacific for Haier, Philip Carmichael, is helping China's ambitious appliances giant create a global brand.

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Meet the new Muslim consumer
Oct 5, 2010
Michael O'Neill

Meet the new Muslim consumer

While there is no doubting the potential of the Muslim market in Asia, it nonetheless needs to be handled with great care.

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Agencies should help set the region's fledgling sustainability agenda
Jun 6, 2010
Michael O'Neill

Agencies should help set the region's fledgling sustainability agenda

Sustainability in marketing continues to be something of a double-edged sword. While many brands would like to be communicating their 'green' practices, in the age of digital technology and instant consumer response, they are afraid of placing themselves too squarely in the public eye for fear of criticism.

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Consumption vs confidence levels in Asia
May 24, 2010
Michael O'Neill

Consumption vs confidence levels in Asia

Consumption levels have a long way to go to match the rising confidence levels in Asia.

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China consumers regain confidence
May 23, 2010
Michael O'Neill

China consumers regain confidence

New report from Nielsen reveals that public propensity to spend is up, particularly in the mainland's lower tier cities

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Where are Asia's challenger brands?
Apr 19, 2010
Michael O'Neill

Where are Asia's challenger brands?

Virgin, Apple and Avis all began as small players and created value and goodwill in the market based on their status as a challenger to the dominant brand in their respective categories.

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Financial Brands Come Out Of Hibernation
Oct 21, 2009
Michael O'Neill

Financial Brands Come Out Of Hibernation

The recession may not be over quite yet, but financial brands are showing the first signs of recovery. And for marketers in Asia, this means concentrating on rebuilding consumer trust.

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Chinese Automakers Begin Brand Journey
Jul 15, 2009
Michael O'Neill

Chinese Automakers Begin Brand Journey

Chinese car makers have made huge headway over the past decade in terms of the number of vehicles sold, but they are only now starting to place their energy into brand building,

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Perspective... Cost versus value as the recession takes hold
Mar 11, 2009
Michael O'Neill

Perspective... Cost versus value as the recession takes hold

If we were looking for a common denominator in the breakneck round of pitches that we have witnessed in the first few months of the year, then price would certainly be a strong contender.

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