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The state of play of content marketing in Asia
Sep 4, 2015
Matthew Carlton

The state of play of content marketing in Asia

Much more than just a marketing buzzword, content-marketing is proving essential to brands’ business. Matthew Carlton examines what’s changing

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The quest for integration: 2015 Marketers' Outlook survey
Feb 11, 2015
Matthew Carlton

The quest for integration: 2015 Marketers' Outlook survey

Campaign Asia-Pacific's 2015 Marketers’ Outlook sees the industry enter the new year with cautious optimism and facing the challenge of evolving relationships.

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2015 Marketers' Outlook: It's never been more important for marketers to step up
Feb 10, 2015
Matthew Carlton

2015 Marketers' Outlook: It's never been more important for marketers to step up

ASIA-PACIFIC - With the launch of the 2015 Marketers' Outlook survey, conducted in association with Ipsos, Campaign Asia-Pacific asked Ruth Rowan, CMO AMEA for BT and chair of The Marketing Society in Asia, what path she believes the industry will take this year.

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Muslim consumers: Beauty brands eyeing halal cosmetics
Jan 6, 2015
Matthew Carlton

Muslim consumers: Beauty brands eyeing halal cosmetics

Long ignored or misunderstood by the mainstream, Muslim women’s beauty needs are being championed by a new wave of niche brands, to commercial success.

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