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Fitbit gets jump on Apple Watch with global branding push
Nov 20, 2014
Mason Lerner

Fitbit gets jump on Apple Watch with global branding push

The company's new campaign highlights the flexibility of its devices for different demographics, cultures and activities.

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Why brands still come up short with millennial women
Nov 9, 2014
Mason Lerner

Why brands still come up short with millennial women

Marketers are wasting millions of dollars in media and creative by not building stronger relationships with women, according to new research.

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McDonald's is preparing a new slogan, and you already hate it
Nov 2, 2014
Mason Lerner

McDonald's is preparing a new slogan, and you already hate it

Branding experts are already giving the company's tagline the pink-slime treatment

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