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Huawei promotes credentials to UK businesses amid deepening US crisis
Jun 5, 2019
Kim Benjamin

Huawei promotes credentials to UK businesses amid deepening US crisis

Campaign by Ogilvy Hong Kong is running across print, digital and outdoor.

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Taco Bell to open Mexican-themed resort
May 21, 2019
Kim Benjamin

Taco Bell to open Mexican-themed resort

Hotel launches in August.

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Smart strategy? Brands believe intelligence can boost white-goods sales
Feb 16, 2016
Kim Benjamin

Smart strategy? Brands believe intelligence can boost white-goods sales

SECTOR STUDY: With lifestyle changes and increasing consumer demand for more convenient white goods, companies are taking action to develop smarter domestic appliances.

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Mobile payments war heats up in Asia
Jan 21, 2016
Kim Benjamin

Mobile payments war heats up in Asia

As the number of mobile wallet operators increases, the race is on to encourage consumers to download these—­but for this to happen, there must be a clear reward.

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Brands pour money into food safety
Sep 28, 2015
Kim Benjamin

Brands pour money into food safety

As brands get called out for food that doesn’t make the grade, firms in Asia must improve processes to win confidence.

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Chinese electronics fight for supremacy
Jun 12, 2015
Kim Benjamin

Chinese electronics fight for supremacy

Content creation and partnerships with foreign companies are helping Chinese brands raise their profile outside China.

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Procter & Gamble wields axe on up to 100 of its least profitable brands
Aug 5, 2014
Kim Benjamin

Procter & Gamble wields axe on up to 100 of its least profitable brands

Procter & Gamble announced today that up to 100 of its least profitable brands will be axed as it looks to streamline its costs and focus on its core brands

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