Campaign by Ogilvy Hong Kong is running across print, digital and outdoor.
Hotel launches in August.
SECTOR STUDY: With lifestyle changes and increasing consumer demand for more convenient white goods, companies are taking action to develop smarter domestic appliances.
As the number of mobile wallet operators increases, the race is on to encourage consumers to download these—but for this to happen, there must be a clear reward.
As brands get called out for food that doesn’t make the grade, firms in Asia must improve processes to win confidence.
Content creation and partnerships with foreign companies are helping Chinese brands raise their profile outside China.
Procter & Gamble announced today that up to 100 of its least profitable brands will be axed as it looks to streamline its costs and focus on its core brands