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INSIGHT: Global giants decide to call time on brands
Jun 20, 2011
Kate Nicholson

INSIGHT: Global giants decide to call time on brands

Corporations in every sector are reviewing their product portfolios and divesting those brands which no longer fit.

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INSIGHT: Smaller brands find value in being different
May 19, 2011
Kate Nicholson

INSIGHT: Smaller brands find value in being different

Applying individual marketing philosophies and eschewing conventional norms is paying off for some brands in Asia.

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Visa appoints new Asia-Pacific head of marketing
May 13, 2011
Kate Nicholson

Visa appoints new Asia-Pacific head of marketing

ASIA-PACIFIC - Visa has appointed Coca-Cola's David Fielding as its new head of Asia-Pacific country marketing, replacing Dee Dutta who left the company suddenly in September last year.

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INSIGHT: The smartphone retailing revolution
Apr 21, 2011
Kate Nicholson

INSIGHT: The smartphone retailing revolution

Telecommunications technology is all set to turn retail on its head, as consumers in Asia catch up with the rest of the world and use their phones to shop.

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Thoughtful Media appoints global COO
Mar 7, 2011
Kate Nicholson

Thoughtful Media appoints global COO

SHANGHAI - Announcing its third senior management hire in China, Thoughtful Media Group (TMG) has appointed Frederic Dominioni as global chief operating officer, a function that will also include management of the company’s growing China business.

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Warc opens hub office in Asia
Jan 18, 2011
Kate Nicholson

Warc opens hub office in Asia

ASIA-PACIFIC - Warc, the global marketing intelligence service, has opened a new office in Singapore as part of its international expansion.

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Profile: Gyehyun Kwon, head of global marketing operations at Samsung
Jan 14, 2011
Kate Nicholson

Profile: Gyehyun Kwon, head of global marketing operations at Samsung

Gyehyun Kwon, tells Kate Nicholson how a desire to fulfill his public duty led him to Samsung’s door running the company’s global sponsorship of sporting events.

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Profile: Shumone Chatterjee, VP marketing for APAC at Levi's
Dec 13, 2010
Kate Nicholson

Profile: Shumone Chatterjee, VP marketing for APAC at Levi's

Shumone Chatterjee, Levi's new VP for marketing in Asia-Pacific on how people watching has enabled his to move the brand forward.

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Are children fair game for marketers?
Aug 5, 2010
Kate Nicholson

Are children fair game for marketers?

Advertising to children is an issue that vexes the marketing industry, as parents, as concerned citizens and as professionals.

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Are children fair game for marketers?
Aug 5, 2010
Kate Nicholson

Are children fair game for marketers?

Advertising to children is an issue that vexes the marketing industry, as parents, as concerned citizens and as professionals.

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Are children fair game for marketers?
Aug 4, 2010
Kate Nicholson

Are children fair game for marketers?

Advertising to children is an issue that vexes the marketing industry, as parents, as concerned citizens and as professionals.

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Appealing retail environment keeps shoppers coming back
Jul 28, 2010
Kate Nicholson

Appealing retail environment keeps shoppers coming back

Asian brands should be paying more attention to the retail environment.

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Appealing retail environment keeps shoppers coming back
Jul 28, 2010
Kate Nicholson

Appealing retail environment keeps shoppers coming back

Asian brands should be paying more attention to the retail environment.

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Profile: Microsoft's Yu Sasamoto builds experience into products
Jul 9, 2010
Kate Nicholson

Profile: Microsoft's Yu Sasamoto builds experience into products

Yu Sasamoto devises his own cluster marketing to spread the Microsoft brand across the region. Sasamoto is the consumer and online marketing officer of Greater Asia-Pacific at Microsoft based in Singapore.

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Profile: Microsoft's Yu Sasamoto builds experience into products
Jul 9, 2010
Kate Nicholson

Profile: Microsoft's Yu Sasamoto builds experience into products

Yu Sasamoto devises his own cluster marketing to spread the Microsoft brand across the region. Sasamoto is the consumer and online marketing officer of Greater Asia-Pacific at Microsoft based in Singapore.

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HTC launches Asia-Pacific media pitch
Jul 2, 2010
Kate Nicholson

HTC launches Asia-Pacific media pitch

ASIA-PACIFIC - Taiwanese smartphone manufacturer HTC has called a pitch for its regional integrated activation business.

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HTC launches Asia-Pacific media pitch
Jun 30, 2010
Kate Nicholson

HTC launches Asia-Pacific media pitch

ASIA-PACIFIC - Taiwanese smartphone manufacturer HTC has called a pitch for its regional integrated activation business.

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Friendster's Ian Stewart resurfaces at Converse
Jun 29, 2010
Kate Nicholson

Friendster's Ian Stewart resurfaces at Converse

SINGAPORE – Ian Stewart, the former head of Asia at social network Friendster, has been appointed by Converse as its regional marketing director for Asia-Pacific.

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Friendster's Ian Stewart resurfaces at Converse
Jun 29, 2010
Kate Nicholson

Friendster's Ian Stewart resurfaces at Converse

SINGAPORE – Ian Stewart, the former head of Asia at social network Friendster, has been appointed by Converse as its regional marketing director for Asia-Pacific.

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Profile: Lagardere Active CEO Victor Viscot breathes life into Asia's publishing industry
Jun 16, 2010
Kate Nicholson

Profile: Lagardere Active CEO Victor Viscot breathes life into Asia's publishing industry

Victor Visot, CEO of Lagardère Active, is excited rather than unnerved by recent challenges in print media.

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