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ITC rules in Apple's favour; HTC not concerned
Dec 20, 2011
Emily Tan

ITC rules in Apple's favour; HTC not concerned

GLOBAL - The International Trade Commission (ITC) ruled on Monday that HTC had infringed on one of Apple's patents and starting 19 April 2012 would impose a formal import ban on any HTC Android phones affected by the ruling in the US. Experts say the limited ruling will not impact HTC greatly.

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Mobile market in India driven by dual-SIM handsets: IDC
Dec 19, 2011
Emily Tan

Mobile market in India driven by dual-SIM handsets: IDC

BANGALORE - A little customer insight goes a long way. When mobile phone manufacturers realised that Indians used two or more mobile subscriptions and were modifying their phones to accept more than one SIM-card, they started producing handsets with the capability already built in, according to a new study by consultancy IDC.

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Asia-Pacific consumers confident, but cautious: Nielsen
Dec 12, 2011
Emily Tan

Asia-Pacific consumers confident, but cautious: Nielsen

ASIA-PACIFIC - According to the latest quarterly Nielsen consumer confidence survey, Asia-Pacific continues to dominate the list of most optimistic countries in the world, with seven of the top 10 highest consumer confidence scores coming from this region.

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PC sales in Malaysia drop by 25 per cent
Dec 9, 2011
Emily Tan

PC sales in Malaysia drop by 25 per cent

KUALA LUMPUR - The 25 per cent drop in Malaysian PC sales in the third quarter is not truly significant, as sales in the previous quarter were artificially inflated by the shipment of 280,000 netbooks under the Malaysian Communications and Multimedia Commission's '1 Million Netbooks' programme, IDC has said.

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Grabbing attention with online ads: Mediamind
Dec 8, 2011
Emily Tan

Grabbing attention with online ads: Mediamind

Video, synched ads and ads in context are a few ways advertisers can increase the performance of their online branding campaigns, according to a study by digital advertising solutions provider, Mediamind.

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HTC’s slump continues with 30 per cent month-on-month plunge in November sales
Dec 7, 2011
Emily Tan

HTC’s slump continues with 30 per cent month-on-month plunge in November sales

GLOBAL – Taiwanese mobile phone maker HTC seems to be caught in a perfect storm with falling sales and legal troubles. In November the world’s fourth largest smartphone manufacturer slashed sales forecasts for the fourth quarter by 23 per cent, and recently has posted November sales figures 30 per cent down from October.

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Making Facebook marketing work
Dec 2, 2011
Emily Tan

Making Facebook marketing work

GLOBAL – For years, marketers have been aimlessly chasing fans on Facebook, but it’s time to step up and start driving real business results, a report by Forrester Research has advised.

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Online shoppers remain cautious as holiday season approaches
Dec 1, 2011
Emily Tan

Online shoppers remain cautious as holiday season approaches

ASIA-PACIFIC – On average, Asian online shoppers are spending US$701 online on travel, shopping and gifts for the holiday season — just one per cent more than 2010, according to the Visa Online Holiday Shopping Study.

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Well-off consumers are more loyal in China, less so in India, and skeptical in Australia
Dec 1, 2011
Emily Tan

Well-off consumers are more loyal in China, less so in India, and skeptical in Australia

ASIA-PACIFIC – Consumers in China from wealthier backgrounds tend to be more loyal to brands, and value loyalty more than those from other socio-economic backgrounds. The reverse is often true in India, a consumer loyalty study by data marketing service Epsilon has found.

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CASE STUDY: How Rexona broke the relevance barrier in China
Nov 30, 2011
Emily Tan

CASE STUDY: How Rexona broke the relevance barrier in China

When Rexona China learned that mainland women simply didn't feel the need for deodorant the brand worked with word-of-mouth marketing company Wildfire to generate interest through peer-to-peer recommendation.

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Beecrazy VP moves on to Glamabox
Nov 25, 2011
Emily Tan

Beecrazy VP moves on to Glamabox

HONG KONG - Vice-president of Beecrazy, Jennifer Cheng has left her role with the group buying site to head to a newly-founded marketing venture, Glamabox.

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Customer care isn’t keeping up with the cloud consumer
Nov 24, 2011
Emily Tan

Customer care isn’t keeping up with the cloud consumer

HONG KONG – Companies have helped to create customers that are more informed, savvy and demanding. But their customer care centres are struggling to keep up.

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Will the rumoured Facebook phone, “Buffy”, succeed?
Nov 24, 2011
Emily Tan

Will the rumoured Facebook phone, “Buffy”, succeed?

GLOBAL – While rumours of the “official” Facebook phone have been in the wind for years, the tech industry seems convinced it is being built by HTC. But can this new entry, codenamed "Buffy", be a success?

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PROFILE: Epsilon's Leung says put  yourself, and your staff, in the customer’s shoes
Nov 21, 2011
Emily Tan

PROFILE: Epsilon's Leung says put yourself, and your staff, in the customer’s shoes

ASIA-PACIFIC - It’s such a well-worn saying that it’s often written off as a cliché, but Epsilon’s Regina Leung finds that in the pursuit of profit, marketers often lose sight of the customer’s perspective.

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Rule #1: Don’t delete negative comments
Nov 17, 2011
Emily Tan

Rule #1: Don’t delete negative comments

With social media the buzz word of marketing for the past few years, you’d think brands and agencies would have strategies in place for dealing with both the positive and the negative side of consumer interaction. But recent events suggest some social media marketers may need a refresher in the basics.

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Authenticity, heritage, and playfulness: EuroRSCG predicts ad trends for 2012
Nov 16, 2011
Emily Tan

Authenticity, heritage, and playfulness: EuroRSCG predicts ad trends for 2012

GLOBAL – Media agency network EuroRSCG Worldwide has released its annual analysis of trends for the coming year. Campaign has thumbed through the 160-page report to extract some of the more relevant thoughts for Asia-Pacific.

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Samsung overtakes Apple in 3rd quarter smartphone shipments
Nov 7, 2011
Emily Tan

Samsung overtakes Apple in 3rd quarter smartphone shipments

GLOBAL - Samsung has overtaken Apple as the world's leader in smartphone shipments, shipping over 23 million units between July and September this year, according to market research firm IDC.

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Groupon IPO valued at $13bn, group buying here to stay?
Nov 4, 2011
Emily Tan

Groupon IPO valued at $13bn, group buying here to stay?

GLOBAL – Love it or hate it, group buying as a sales and marketing strategy seems to be here for good with its largest proponent, Groupon, pricing its IPO later today at $20 a share, giving the company a market value of $13 billion.

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ad:tech Japan: Moving past mobile and on to social
Nov 3, 2011
Emily Tan

ad:tech Japan: Moving past mobile and on to social

TOKYO - During the three days of ad:tech, held 26-28 October, social media marketing dominated the conversation, with mobile marketing deemed "old news". Campaign spoke to Adrian Roche, digital communications, strategy and marketing consultant based in Japan.

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Japanese more pessimistic; need for global outlook increases: JWT
Nov 2, 2011
Emily Tan

Japanese more pessimistic; need for global outlook increases: JWT

JAPAN - In the months following the 11 March disaster in Japan, its citizens have grown increasingly pessimistic about the nation's chances of recovery, have lost faith in the government, and blame Japanese corporations for a lack of global competitiveness, according to a study by JWT.

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