GLOBAL - The International Trade Commission (ITC) ruled on Monday that HTC had infringed on one of Apple's patents and starting 19 April 2012 would impose a formal import ban on any HTC Android phones affected by the ruling in the US. Experts say the limited ruling will not impact HTC greatly.
BANGALORE - A little customer insight goes a long way. When mobile phone manufacturers realised that Indians used two or more mobile subscriptions and were modifying their phones to accept more than one SIM-card, they started producing handsets with the capability already built in, according to a new study by consultancy IDC.
ASIA-PACIFIC - According to the latest quarterly Nielsen consumer confidence survey, Asia-Pacific continues to dominate the list of most optimistic countries in the world, with seven of the top 10 highest consumer confidence scores coming from this region.
KUALA LUMPUR - The 25 per cent drop in Malaysian PC sales in the third quarter is not truly significant, as sales in the previous quarter were artificially inflated by the shipment of 280,000 netbooks under the Malaysian Communications and Multimedia Commission's '1 Million Netbooks' programme, IDC has said.
Video, synched ads and ads in context are a few ways advertisers can increase the performance of their online branding campaigns, according to a study by digital advertising solutions provider, Mediamind.
GLOBAL – Taiwanese mobile phone maker HTC seems to be caught in a perfect storm with falling sales and legal troubles. In November the world’s fourth largest smartphone manufacturer slashed sales forecasts for the fourth quarter by 23 per cent, and recently has posted November sales figures 30 per cent down from October.
GLOBAL – For years, marketers have been aimlessly chasing fans on Facebook, but it’s time to step up and start driving real business results, a report by Forrester Research has advised.
ASIA-PACIFIC – On average, Asian online shoppers are spending US$701 online on travel, shopping and gifts for the holiday season — just one per cent more than 2010, according to the Visa Online Holiday Shopping Study.
ASIA-PACIFIC – Consumers in China from wealthier backgrounds tend to be more loyal to brands, and value loyalty more than those from other socio-economic backgrounds. The reverse is often true in India, a consumer loyalty study by data marketing service Epsilon has found.
When Rexona China learned that mainland women simply didn't feel the need for deodorant the brand worked with word-of-mouth marketing company Wildfire to generate interest through peer-to-peer recommendation.
HONG KONG - Vice-president of Beecrazy, Jennifer Cheng has left her role with the group buying site to head to a newly-founded marketing venture, Glamabox.
HONG KONG – Companies have helped to create customers that are more informed, savvy and demanding. But their customer care centres are struggling to keep up.
GLOBAL – While rumours of the “official” Facebook phone have been in the wind for years, the tech industry seems convinced it is being built by HTC. But can this new entry, codenamed "Buffy", be a success?
ASIA-PACIFIC - It’s such a well-worn saying that it’s often written off as a cliché, but Epsilon’s Regina Leung finds that in the pursuit of profit, marketers often lose sight of the customer’s perspective.
With social media the buzz word of marketing for the past few years, you’d think brands and agencies would have strategies in place for dealing with both the positive and the negative side of consumer interaction. But recent events suggest some social media marketers may need a refresher in the basics.
GLOBAL – Media agency network EuroRSCG Worldwide has released its annual analysis of trends for the coming year. Campaign has thumbed through the 160-page report to extract some of the more relevant thoughts for Asia-Pacific.
GLOBAL - Samsung has overtaken Apple as the world's leader in smartphone shipments, shipping over 23 million units between July and September this year, according to market research firm IDC.
GLOBAL – Love it or hate it, group buying as a sales and marketing strategy seems to be here for good with its largest proponent, Groupon, pricing its IPO later today at $20 a share, giving the company a market value of $13 billion.
TOKYO - During the three days of ad:tech, held 26-28 October, social media marketing dominated the conversation, with mobile marketing deemed "old news". Campaign spoke to Adrian Roche, digital communications, strategy and marketing consultant based in Japan.
JAPAN - In the months following the 11 March disaster in Japan, its citizens have grown increasingly pessimistic about the nation's chances of recovery, have lost faith in the government, and blame Japanese corporations for a lack of global competitiveness, according to a study by JWT.